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Social Media Tips Presentation

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How, where and why to start social media strategy for small business

How, where and why to start social media strategy for small business

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Social Media Tips Presentation Social Media Tips Presentation Presentation Transcript

  • SOCIAL MEDIA FOR SMALL BUSINESS Photo by Rottman Creative on Flickr.com
  • Social Media is more than two-ways conversation, it encourages discussion, comments, voting and sharing of information. Social Media Marketing is the term that describes the act of using social networks, online communities, blogs, wikis of any other collaborative Internet form of media for Marketing, Sales, Public Relations and Customer Service. Photo by Somethin’ New on Flickr.com WHAT IS SOCIAL MEDIA?
  • REASONS TO USE SOCIAL MEDIA View slide
  • 2/3 of global internet population visit social networks Nilsen, Global Faces & Networked Places, 2009 Photo by Lance McCord on Flickr.com View slide
  • Visiting social sites is the 4 th most popular online activity Photo by Krishna De on Flickr.com
  • Approximately, 2 trillion of Google’s search daily Photo by Keso on Flickr.com
  • The number of articles in English on Wikipedia 2,965,205
  • 100,000,000 Video by RaywilliamJohnson on YouTube.com Video by CSPAN on YouTube.com Video by Kacsports on YouTUbe.com The Number of Videos viewed each day
  • 77% - Percentage of active Internet users who read blogs Photo by Aeevans on Flickr.com Photo by Mortenpostrup on Flickr.com
  • 3,000,000 Average number of tweets per day on Twitter.com By Jeeremie
  • 200,000,000 Number of active users on Facebook Photo by Psylum on Flickr.com
  •  
  • HOW USERS SEE SOCIAL MEDIA? I. Companies should use social media as a different marketing channel Photo by Temp13rec. on Flickr.com
  • II . Listen first and then…. Establish a Real Conversation Photo by Ricardo Santaella on Flickr.com
  • III. You should improve your online visibility and Photo by I’m won on Flickr.com You should interact with your customers
  • IV. Building relationship Photo by AnyMotion on Flickr.com
  • MORE ABOUT SOCIAL MEDIA
    • Customer Service
    Photo by President Solitaire Hotel and Spa in Bangkok on Flickr.com
  • MORE ABOUT SOCIAL MEDIA
    • Public Relations
    Photo by arizonaguadian on Flickr.com
  • MORE ABOUT SOCIAL MEDIA
    • Loyalty
    Photo by Kerry on Flickr.com
  • MORE ABOUT SOCIAL MEDIA
    • Team Work - Collaboration
    Photo by Gbalogh on Flickr.com
  • MORE ABOUT SOCIAL MEDIA
    • Networking
    Photo by afu007(back in Malasya on Flickr.com
  • MORE ABOUT SOCIAL MEDIA
    • Though Leader - Authority
    Photo by Tisner on Flickr.com
  • MORE ABOUT SOCIAL MEDIA
    • Leads and sales generation
    Photo by Dreamer 7112 on Flickr.com
  • WHAT YOU NEED TO DO?
  • DESIGN YOUR COMPANY’S SOCIAL MEDIA STRATEGY Photo by Waihey on Flickr.com
  • ACTION PLAN Photo by Clairphotography on Flickr.com
    • Identify Social Key Sites
    • Start a Conversation
    • Implement Best Tactics
  • DON’T BE AFRAID IF YOU NEED HELP ASK FOR IT Photo by ok_qa on Flickr.com
  • WHAT SOCIAL MEDIA WILL DO FOR YOU! Photo by Intersection Consulting on Flickr.com
  • IF YOUR TARGET AUDIENCE IS NOT HAPPY WITH YOUR PRODUCT, SOCIAL MEDIA WON’T FIX IT Photo by Keeshagirl14 on Flickr.com
  • IF YOUR TARGET AUDIENCE IS NOT HAPPY WITH YOUR CUSTOMER SERVICE, SOCIAL MEDIA WILL HELP YOU Photo by adria.richards on Flickr.com
  • IF YOUR PRODUCT HAS SOME NEGATIVE COMMENTS, SOCIAL MEDIA CAN HELP Photo by Intersection Consulting on Flickr.com
  • SOCIAL MEDIA BEST PRACTICES
  • RULE # 1 LISTEN
    • Google Alerts
    • TweetDeck
    • RSS
    Photo by BL1961 on Flickr.com
  • RULE # 2 ENGAGE BE ACTIVE AND SOCIAL Photo by adria.richards on Flickr.com
  • RULE # 3 MEASURE
    • Audience
    • Engagement
    • Loyalty
    • Investment
    • Influence
    • Action
    Photo by Brooks Elliott on Flickr.com
  • NOW BE SOCIAL WE CAN HELP YOU Photo by caseywest on Flickr.com
  • WHO WE ARE?
    • New Social Way was created to provide social media resources to small business owners and solo professionals interested in maximize their online presence and visibility.
    • I am a Certified Social Media Marketing Specialist Virtual Assistant, I can assist you to create strategic social media plan, then implement that plan to achieve your business goals.
    • Social Media Marketing Strategy and Action Plan
    • Social Network Profile-Set up and Management
    • Social Media Engagement
    • Social Media Content Marketing Strategy
    • Video Marketing
    • Twitter Marketing
    • Facebook Marketing
    • Online Reputation Management
    • Other services related to article submission, blog and forum commenting.
    SERVICES Photo by merrickmgt.com on Flickr.com
  • PLEASE CONTACT US: WWW.NEWSOCIALWAY.COM OR NEWSOCIALWAY.WORDPRESS.COM ANY QUESTION? Photo by caseywest on Flickr.com