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What Color is your Business Strategy?Iyad Mourtada
BLUEOCEANSTRATEGYRenée Mauborgne W. Chan KimHarvard Business School Press
Red Ocean StrategyCompete in existing market space.Beat the competition.Exploit existing demand.Make the value-cost trade-...
Blue Ocean StrategyCreate uncontested market space.Make the competition irrelevant.Create and capture new demand.Break the...
AnalyticalToolsFrameworks
Jackson Pollock No.5, 1948 = $156.8
MarginValue--- Benefit = $20--- Price = $15--- Cost = $5BuyerSellerThe Value of a buying the Book
MarginValue--- Benefit = $20--- Price = $10--- Cost = $2BuyerSellerDiscount the Price
MarginValue--- Benefit = $25--- Price = $18--- Cost = $8BuyerSellerEnhance the Offer- Free WIFI- Better Service- Relaxing ...
- CostValueInnovation+ Value--- Benefit = $35--- Price = $15--- Cost = $3MarginValue
BusinessModelCanvas
BusinessModelCanvas+ ValueValueInnovation- Cost
PioneersMigratorsSettlersToday TomorrowPioneer, Settler, Migrator Map
Diagram courtesy of http://softwarecreation.org/2008/ideas-in-software-development-revolution-vs-evolution-part-1/
Disruptive Innovation
"We were naive to thinkthat the best technologywould prevail"- Steve Wozniak, Founder of Apple
(Time, Quality, Utility)© 2004-2012, Kim & Mauborgne.
Strategy Map
Strategy CanvasHighLowPriceIndustryInvestingFactorsWhat the Buyer Receives
How attractive is your industry?
It is not about how big your ship is
It is not who will do it first
How do you do strategic Planning?
Blue Ocean Strategy
Evolution of Video Games
Four Steps of Visualizing Strategy1. Visual Awakening2. Visual Exploration3. Visual Strategy Fair4. Visual Communication
Buyer utility Is there exceptional buyerutility in your business idea?No-- RethinkYesSequence of Blue Ocean StrategyPrice ...
A blue ocean strategic move is achieved bydeveloping and aligning the three strategypropositions : Value Proposition Pro...
Integrate Online, Mobile, and Social MediaChannels with your existing retail channelsto create value
Dont just build a mobile app.Build a business model around
What is your business model?
Facebook.com/openthinkingacademywww.openthinking.ae
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
What Color is your Business Strategy?
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  • Red Ocean
  • Blue Ocean
  • Compete or Create Success of Fail
  • Online shopping allowed stores to reduce their cost of acquiring customers and serving them and in return they were able to reduce their prices online and provide fast and convenient way for customers to buy large selection on products. All this is driven by the online sales and promotion technology and business models.
  • Value Innovation, the simultaneous pursuit of differentiation and low cost, is the cornerstone of blue ocean strategy. Value innovation focuses on making the competition irrelevant by creating a leap of value for buyers and for the company, thereby opening up new and uncontested market space. Because value to buyers comes from the offering’s utility minus its price, and because value to the company is generated from the offering’s price minus its cost, value innovation is achieved only when the whole system of utility, price and cost is aligned. In the blue ocean strategy methodology, the Four Actions framework and ERRC Grid assist managers in breaking the value-cost tradeoff by answering the following questions: What factors can be eliminated that the industry has taken for granted? What factors can be reduced well below the industry standard? What factors can be raised well above the industry standard? What factors can be created that the industry has never offered?create a leap in buyer value at a lower cost.
  • STRATEGY CANVAS
  • Innovation = Creative Thinking Strategy = Focus Thinking
  • CDC Video
  • How attractive is your industry depends on many factors but it doesn’t matter so much …It is about how you see it. Some companies compete while other create Some of the companies who create succeed while other fail …Today we are here to discuss how companies can create rather than compete and how they can be successful in applying the blue ocean strategy
  • is not necessarily a key determinant of blue ocean strategy
  • With segmentation, companies look for differences among customers and try to maximize market share in existing markets by catering to customers’ differing needs.•BOS is about creating and capturing new demand through desegmentation. This is achieved by focusing on the commonalities valued by the mass of target buyers.
  • Focus on non-customers
  • We study at MBA strategy not execution
  • Concept2
  • Transcript of "What Color is your Business Strategy?"

    1. 1. What Color is your Business Strategy?Iyad Mourtada
    2. 2. BLUEOCEANSTRATEGYRenée Mauborgne W. Chan KimHarvard Business School Press
    3. 3. Red Ocean StrategyCompete in existing market space.Beat the competition.Exploit existing demand.Make the value-cost trade-off.Align the whole system of a firm’sactivities with its choice ofdifferentiation or low cost.
    4. 4. Blue Ocean StrategyCreate uncontested market space.Make the competition irrelevant.Create and capture new demand.Break the value-cost trade-off.Align the whole system of a firm’sactivities in pursuit ofdifferentiation and low cost.
    5. 5. AnalyticalToolsFrameworks
    6. 6. Jackson Pollock No.5, 1948 = $156.8
    7. 7. MarginValue--- Benefit = $20--- Price = $15--- Cost = $5BuyerSellerThe Value of a buying the Book
    8. 8. MarginValue--- Benefit = $20--- Price = $10--- Cost = $2BuyerSellerDiscount the Price
    9. 9. MarginValue--- Benefit = $25--- Price = $18--- Cost = $8BuyerSellerEnhance the Offer- Free WIFI- Better Service- Relaxing Music- No Waiting lines
    10. 10. - CostValueInnovation+ Value--- Benefit = $35--- Price = $15--- Cost = $3MarginValue
    11. 11. BusinessModelCanvas
    12. 12. BusinessModelCanvas+ ValueValueInnovation- Cost
    13. 13. PioneersMigratorsSettlersToday TomorrowPioneer, Settler, Migrator Map
    14. 14. Diagram courtesy of http://softwarecreation.org/2008/ideas-in-software-development-revolution-vs-evolution-part-1/
    15. 15. Disruptive Innovation
    16. 16. "We were naive to thinkthat the best technologywould prevail"- Steve Wozniak, Founder of Apple
    17. 17. (Time, Quality, Utility)© 2004-2012, Kim & Mauborgne.
    18. 18. Strategy Map
    19. 19. Strategy CanvasHighLowPriceIndustryInvestingFactorsWhat the Buyer Receives
    20. 20. How attractive is your industry?
    21. 21. It is not about how big your ship is
    22. 22. It is not who will do it first
    23. 23. How do you do strategic Planning?
    24. 24. Blue Ocean Strategy
    25. 25. Evolution of Video Games
    26. 26. Four Steps of Visualizing Strategy1. Visual Awakening2. Visual Exploration3. Visual Strategy Fair4. Visual Communication
    27. 27. Buyer utility Is there exceptional buyerutility in your business idea?No-- RethinkYesSequence of Blue Ocean StrategyPrice Is your price easily accessibleto the mass of buyers?Cost Can you attain your cost targetto profit at your strategic price?Adoption What are the adoption hurdles inactualizing your business idea?Are you addressing them up front?No-- RethinkYesNo-- RethinkYesNo-- RethinkYes
    28. 28. A blue ocean strategic move is achieved bydeveloping and aligning the three strategypropositions : Value Proposition Profit proposition People proposition
    29. 29. Integrate Online, Mobile, and Social MediaChannels with your existing retail channelsto create value
    30. 30. Dont just build a mobile app.Build a business model around
    31. 31. What is your business model?
    32. 32. Facebook.com/openthinkingacademywww.openthinking.ae
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