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What Color is your Business Strategy?Iyad Mourtada
BLUEOCEANSTRATEGYRenée Mauborgne W. Chan KimHarvard Business School Press
Red Ocean StrategyCompete in existing market space.Beat the competition.Exploit existing demand.Make the value-cost trade-off.Align the whole system of a firm’sactivities with its choice ofdifferentiation or low cost.
Blue Ocean StrategyCreate uncontested market space.Make the competition irrelevant.Create and capture new demand.Break the value-cost trade-off.Align the whole system of a firm’sactivities in pursuit ofdifferentiation and low cost.
Four Steps of Visualizing Strategy1. Visual Awakening2. Visual Exploration3. Visual Strategy Fair4. Visual Communication
Buyer utility Is there exceptional buyerutility in your business idea?No-- RethinkYesSequence of Blue Ocean StrategyPrice Is your price easily accessibleto the mass of buyers?Cost Can you attain your cost targetto profit at your strategic price?Adoption What are the adoption hurdles inactualizing your business idea?Are you addressing them up front?No-- RethinkYesNo-- RethinkYesNo-- RethinkYes
A blue ocean strategic move is achieved bydeveloping and aligning the three strategypropositions : Value Proposition Profit proposition People proposition
Integrate Online, Mobile, and Social MediaChannels with your existing retail channelsto create value
Dont just build a mobile app.Build a business model around