• Like
OmniChannel Retail
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

OmniChannel Retail

  • 23,660 views
Published

Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the …

Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.

Join our Social Learning Network:
http://www.openthinking.ae

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Excellent presentation! Omnichannel strategy is the present and the future of the retail. Retailers have to improve this strategy right away. I share with you a webinar about the omnichannel that Fashionbi made to explain this strategy in fashion retail. http://fashionbi.com/webinar/omni-channel-retailing-a-way-to-connect-online-and-offline-brand-presence
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
23,660
On SlideShare
0
From Embeds
0
Number of Embeds
31

Actions

Shares
Downloads
787
Comments
1
Likes
18

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. OmniChannel Retail Iyad  Mourtada,  CMA,  CIA,  CFE,  CPLP  
  • 2. Reinven7ng  Retail  
  • 3. Be  close  to  your  customers    through  all  the  channels      
  • 4. Source:  Forrester  Research  (US  Retailers)  
  • 5. Trends!•  More  Personalized  Shopping  Experience  •  Product  Availability  Through  any  Channel  •  Digital  Informa7on  about  the  products  (Descrip7ons,  Reviews,       photos,  videos)  •  Glocaliza7on  (Customers  can  order  from  anywhere  to  anywhere)    •  Easy,  Fun,  Fast  Shopping  Experience    •  BeMer  Quality  and  Lower  price    •  Price  Transparency  and  Guarantees  
  • 6. The  Value  of  a  buying  the  Book   --- Benefit = $20!Buyer   Value   --- Price = $15!Seller   Margin   --- Cost = $5!
  • 7. Discount  the  Price   --- Benefit = $20!Buyer   Value   --- Price = $10!Seller   Margin   --- Cost = $2!
  • 8. Enhance  the  Offer   --- Benefit = $25!Buyer   Value   -­‐   Free  WIFI   --- Price = $15! -­‐   BeMer  Service   -­‐   Relaxing  Music  Seller   Margin   -­‐   No  Wai7ng  lines   --- Cost = $5!
  • 9. Harvard  Business  Review  Magazine,  December  2011  
  • 10. •  Digital  Informa@on  is  influencing  more  than   50%  of  our  purchases  •  All  the  informa@on  are  available  for   customers  (Price,  Features,  Reviews)  •  So  even  if  you  don’t  sell  online  you  need  to   use  online  marke@ng  channels  to  bring   customers  to  your  stores      
  • 11. Tradi7onal  Mall   Virtual  Mall   Five-­‐year  average  ROI    Amazon.com  (17%)  vs.  discount  &  department  stores  (6.5%)  
  • 12. CRM  System  to  identify  your  customers,    their  shopping  habits  and  preferences  
  • 13. Creating  the  right  NEXT  BEST  OFFER   Harvard  Business  Review  Magazine,  December  2011  
  • 14. Integrate  Online  Channels,  Mobile  Channels,  and  Social  Media  Channels  with  your  existing   retail  channels  to  create  value  
  • 15. Shopping  should  be  an  experience  
  • 16. Hire  the  right  talents  to  help  you  develop  your  digital  retailing  in  the  store  and  online      
  • 17. Provide  customers  with  access  to  all  the   information  and  data  that  you  have  
  • 18. www.openthinking.ae