Contemporary Consulting - OpenThinking
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Contemporary Consulting - OpenThinking

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  • Client Services to RevenueConsulting
  • Technical: it enhances the understanding of the phenomena measured and provides relevant information for strategic decisions.Behavioral: it encourages actions that are consistent with an organization’s strategic objectives.Cultural: it supports and/or creates a set of shared cultural values, beliefs, and mindsets in an organization and society.

Contemporary Consulting - OpenThinking Contemporary Consulting - OpenThinking Presentation Transcript

  • Contemporary ConsultingAn Introduction to Modern Consulting Iyad Mourtada, CMA, CIA, CFE, CPLP
  • Consultants lost their way …
  • Modern Consulting
  • Jackson Pollock No.5, 1948 = $156.8
  • “Marketing is all about spreading ideas.” Seth GodinMarket-based marketing (Inspiring)•Companies sold Ideas / Customers bought ExperiencesCustomer-based marketing (Persuading)•Companies sold brands / Customers bought EmotionsMass media-based marketing (Informing)•Companies sold goods / Customers bought benefitsProduct-based marketing•Companies sold commodities / Customers bought products
  • Disruptive Innovation
  • To For With By
  • Modern Business Approach (MBA 2.0)25 Innovative Ways to grow your business in the Middle EastSaturday, December 22, 2012 – 9:00 AM – 5:30 PMDubai Knowledge Village, Building 19, Office: 208Based on the 4 most innovative business models:Price: AED 2,300 (Early Bird Price: AED 1,590)Email: learn@openthinking.ae Phone: 055 9852570 25 innovative Strategy1. The Long Tail 1. Ideas Storming2. Multi-Sided Platforms 2. ZAG Model3. Freemium Model 3. Flip the Funnel4. Open Source Model 4. UnMarketing
  • iyad@openthinking.ae