Four reasons for going social inside

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Four reasons for going social inside

  1. 1. Leon Benjamin, Sept 2010 Title Facebook Inside - Rationale Social inside. Four reasons 2. To relate to networks, organisations must themselves be networks Networked markets are organising faster than the companies that traditionally serve them. If you can’t adopt a network culture of sharing inside your organisation then you can’t speak to your customers in a human voice, and you won’t be able to ‘sell’ to them. 1. Peers rule ok? Self-organising, networked based, peer-to-peer production of goods and services outperform hierarchical, command and control structures which have ceased to be the most effective way of creating value in the 21st century. 3. We can't go on together with suspicious minds In networks, respect for hands-on knowledge wins over respect for abstract authority. Do you have influence without authority? Open conversations are human, they sound human and lack of open conversations are killing companies. 4. The value of acting now You get to exist in ten years time.

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