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In 2012, 81% of top Asian companies have a branded social media presence compared to just 10% in 2010. McKinsey reports this year that China has the world's largest community of social networkers, with 95% of web users in large cities maintaining a social media profile of some kind. One of the primary drivers of enterprise social media platforms in the West is the need for companies to be better organised internally to communicate with their customers who spend most of their online time in social networks. “The biggest challenge CEOs face today is getting their enterprises closer to their customers”.
The demand for enterprise social media platforms comes mostly from HR, Operations and Property functions and with the increasing use of social media in Asia many CIO’s will be unprepared to understand, debate and advise on its deployment with their peers on the board. This talk describes why social software is at its most transformative inside the organisation, how this specifically relates to IT, what CIOs should be doing to support the business, and how to influence its widespread adoption within the organisation.