ISA11 - Brian Rink - Designing with elephants

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  • 1. An elephant is a horse designed by committee. elephant horse
  • 2. Strong individualistIndependent spiritElegant expression Temperamental
  • 3. Empathetic & loyal Focused on the herd Multi-skilledDeliberate & analytic
  • 4. Designing with elephantsLearning from the creative herdBrian RinkIXDA - South America 01.12.11
  • 5. Brand   Design Space     Design Human     Organization Factors Design Manufacturing LiaisonDesign  and    Engineering Interaction     Design Business   Factors
  • 6. Design thinkingin healthcare organizations
  • 7. Design thinkingin financial service organizations
  • 8. Design thinkingin government organizations
  • 9. Workshops to build “Learn-by-doing” projects Enterprise-level awareness of to foster internal creativity innovation strategies design thinking and collaboration
  • 10. The creative herd mentality:Diversity of inputs and skillsCommon set of valuesAspiration to make new stuff 13
  • 11. Interaction Designers
  • 12. Interaction Designers UX ServiceDesigners Designers
  • 13. Industrial Designers Environments Product Designers Designers ClientsEngineers Interaction Designers UX Service Designers Designers Usability Specialists Graphic Software Designers Developers
  • 14. Better, more interestingproblems to solve 17
  • 15. IDEO BURNING MAN HACK FWD
  • 16. engineer IxD guru IxD IDHF business writer strategy toy guy
  • 17. WE ARE INSPIRED BY PEOPLE WE BUILD TO THINKAND THE WAYS THEY LIVE. AND THINK TO BUILD. EMPATHY PROTOTYPING
  • 18. 30 + years
  • 19. shared aspiration emergence 24
  • 20. ENABLING EMERGENCEHOW TO FOSTER EMERGENCEINDIVIDUALS ACTIVE DISCOVERY, CONVERSATIONS SOCIALIZATION& TEAMS PATTERN-MAKING IDEA MIDDLE EAST >GUIDE INDIVIDUALS + TEAMS >CONNECTING + MATCHMAKING >KS TOOLS >MOTIVATE, ENCOURAGE, COACH APPEARS IN >PUSH + PULL >ENTREPRENEURS >PROJECT TEAM DEBRIEF >STUDIO CULTURE PROJECTS, ADHERENCE >SPEAKING OPPS E TANGIBLY IDENCE CYCL EXPRESSED INSIGHTS S@S PROJECTS CROWD SUSTAINABILITY ENTERPRISE SCOPE PROJECTS EV >SELLING + SCOPING PROJECTS SCALE AROUND IT, ENERGY >RESOURCING >BD SPECIALISTS >P+L BUILD A TEAM >PUBLICIZING >BUILD NETWORKS >GOVERNANCE STRUCTURE >LEADERSHIP >P.R. GOV’T / PUBLIC POLICY RAINMAKING, BUILD A BIZ BUILD SCALE F+B SHAPING THE OFFER DOMAIN OR PRACTICE
  • 21. Human-centered design tool kit 26
  • 22. 28
  • 23. Shanghai Mumbai SingaporeEmergent locations
  • 24. BURNING MAN
  • 25. Diversity, scale & mash-ups
  • 26. Diversity, scale & mash-ups
  • 27. Abundance & sharing
  • 28. Spotlighting & recognition
  • 29. structure vs. Chaos
  • 30. structure and Chaos
  • 31. Principles of Burning Man1. Radical inclusion 6. Communal effort2. Gifting 7. Civic responsibility3. De-commodification 8. "Leave No Trace"4. Radical self-reliance 9. Participation5. Radical self-expression 10. Immediacy
  • 32. Lars Hinrichs
  • 33. Participation & Shareholder’s Agreement Page 1 of 27 Geek (Name of founder) , Geek (Name of founder) , Geek (Name of founder) , UG (Name) (HAFTUNGSBESCHRÄNKT), and HackFwd Capital GmbH & Co. KG The Geek Agreement Version 1.1 All rights are owned by HackFwd Capital. Unauthorized use prohibited / Legal content by Taylor Wessing / Design by IDEO HAMBURGLONDON MUNICH
  • 34. When assembling a creative Herd ...
  • 35. Define the “framing”Express a creative aspiration clearly and re-examine it periodically. Step back and allow teams to align around passion areas that support the aspiration.Build in an expectation for change.
  • 36. Connect structure and behavior Encourage mash-ups and constructive clashes. Act generously and “gift” inspiration to one another. Recognize and celebrate what emerges.
  • 37. Maintain momentum Help teams self-organizeand eliminate bureaucracy. Optimize around speed. Build expert networks beyond the herd to overcome road blocks.
  • 38. Obrigado! Brian Rinkbrink@ideo.com