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ISA11 - Brian Rink - Designing with elephants
 

ISA11 - Brian Rink - Designing with elephants

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    ISA11 - Brian Rink - Designing with elephants ISA11 - Brian Rink - Designing with elephants Presentation Transcript

    • An elephant is a horse designed by committee. elephant horse
    • Strong individualistIndependent spiritElegant expression Temperamental
    • Empathetic & loyal Focused on the herd Multi-skilledDeliberate & analytic
    • Designing with elephantsLearning from the creative herdBrian RinkIXDA - South America 01.12.11
    • Brand   Design Space     Design Human     Organization Factors Design Manufacturing LiaisonDesign  and    Engineering Interaction     Design Business   Factors
    • Design thinkingin healthcare organizations
    • Design thinkingin financial service organizations
    • Design thinkingin government organizations
    • Workshops to build “Learn-by-doing” projects Enterprise-level awareness of to foster internal creativity innovation strategies design thinking and collaboration
    • The creative herd mentality:Diversity of inputs and skillsCommon set of valuesAspiration to make new stuff 13
    • Interaction Designers
    • Interaction Designers UX ServiceDesigners Designers
    • Industrial Designers Environments Product Designers Designers ClientsEngineers Interaction Designers UX Service Designers Designers Usability Specialists Graphic Software Designers Developers
    • Better, more interestingproblems to solve 17
    • IDEO BURNING MAN HACK FWD
    • engineer IxD guru IxD IDHF business writer strategy toy guy
    • WE ARE INSPIRED BY PEOPLE WE BUILD TO THINKAND THE WAYS THEY LIVE. AND THINK TO BUILD. EMPATHY PROTOTYPING
    • 30 + years
    • shared aspiration emergence 24
    • ENABLING EMERGENCEHOW TO FOSTER EMERGENCEINDIVIDUALS ACTIVE DISCOVERY, CONVERSATIONS SOCIALIZATION& TEAMS PATTERN-MAKING IDEA MIDDLE EAST >GUIDE INDIVIDUALS + TEAMS >CONNECTING + MATCHMAKING >KS TOOLS >MOTIVATE, ENCOURAGE, COACH APPEARS IN >PUSH + PULL >ENTREPRENEURS >PROJECT TEAM DEBRIEF >STUDIO CULTURE PROJECTS, ADHERENCE >SPEAKING OPPS E TANGIBLY IDENCE CYCL EXPRESSED INSIGHTS S@S PROJECTS CROWD SUSTAINABILITY ENTERPRISE SCOPE PROJECTS EV >SELLING + SCOPING PROJECTS SCALE AROUND IT, ENERGY >RESOURCING >BD SPECIALISTS >P+L BUILD A TEAM >PUBLICIZING >BUILD NETWORKS >GOVERNANCE STRUCTURE >LEADERSHIP >P.R. GOV’T / PUBLIC POLICY RAINMAKING, BUILD A BIZ BUILD SCALE F+B SHAPING THE OFFER DOMAIN OR PRACTICE
    • Human-centered design tool kit 26
    • 28
    • Shanghai Mumbai SingaporeEmergent locations
    • BURNING MAN
    • Diversity, scale & mash-ups
    • Diversity, scale & mash-ups
    • Abundance & sharing
    • Spotlighting & recognition
    • structure vs. Chaos
    • structure and Chaos
    • Principles of Burning Man1. Radical inclusion 6. Communal effort2. Gifting 7. Civic responsibility3. De-commodification 8. "Leave No Trace"4. Radical self-reliance 9. Participation5. Radical self-expression 10. Immediacy
    • Lars Hinrichs
    • Participation & Shareholder’s Agreement Page 1 of 27 Geek (Name of founder) , Geek (Name of founder) , Geek (Name of founder) , UG (Name) (HAFTUNGSBESCHRÄNKT), and HackFwd Capital GmbH & Co. KG The Geek Agreement Version 1.1 All rights are owned by HackFwd Capital. Unauthorized use prohibited / Legal content by Taylor Wessing / Design by IDEO HAMBURGLONDON MUNICH
    • When assembling a creative Herd ...
    • Define the “framing”Express a creative aspiration clearly and re-examine it periodically. Step back and allow teams to align around passion areas that support the aspiration.Build in an expectation for change.
    • Connect structure and behavior Encourage mash-ups and constructive clashes. Act generously and “gift” inspiration to one another. Recognize and celebrate what emerges.
    • Maintain momentum Help teams self-organizeand eliminate bureaucracy. Optimize around speed. Build expert networks beyond the herd to overcome road blocks.
    • Obrigado! Brian Rinkbrink@ideo.com