Enterprise Application Design Approach & Strategy Russell Wilson Director of Product Design, NetQoS User Experience Network (UXnet) Ambassador Interaction Designer’s Association (IxDA) Representative Principal, Dexo Design

Challenges to World Class Software Design:

Challenges to World Class Software Design: (1) Everyone is a designer

Challenges to World Class Software Design: (1) Everyone is a designer (2) Who makes the final decision?

Challenges to World Class Software Design: (1) Everyone is a designer (2) Who makes the final decision? (3) Difficulty in justifying designs to critics

Challenges to World Class Software Design: (1) Everyone is a designer (2) Who makes the final decision? (3) Difficulty in justifying designs to critics (4) Design is a nice to have

The “Incremental” Approach

Textbook design process does not apply for most enterprise applications Concept Design Build Test

Why? Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA few paper-napkin opportunities to start with

Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA

few paper-napkin opportunities to start with

Why? Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA few paper-napkin opportunities to start with Too costly and just not viable to start over

Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA

few paper-napkin opportunities to start with

Too costly and just not viable to start over

Why? Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA few paper-napkin opportunities to start with Too costly and just not viable to start over Pressure to deliver value fast

Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA

few paper-napkin opportunities to start with

Too costly and just not viable to start over

Pressure to deliver value fast

Why? Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA few paper-napkin opportunities to start with Too costly and just not viable to start over Pressure to deliver value fast It is more difficult (if not impossible) to do user research at the concept phase for enterprise applications

Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA

few paper-napkin opportunities to start with

Too costly and just not viable to start over

Pressure to deliver value fast

It is more difficult (if not impossible) to do user research at the concept phase for enterprise applications

Why? Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA few paper-napkin opportunities to start with Too costly and just not viable to start over Pressure to deliver value fast It is more difficult (if not impossible) to do user research at the concept phase for enterprise applications Must consider the current team’s emotional involvement

Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA

few paper-napkin opportunities to start with

Too costly and just not viable to start over

Pressure to deliver value fast

It is more difficult (if not impossible) to do user research at the concept phase for enterprise applications

Must consider the current team’s emotional involvement

Why? Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA few paper-napkin opportunities to start with Too costly and just not viable to start over Pressure to deliver value fast It is more difficult (if not impossible) to do user research at the concept phase for enterprise applications Must consider the current team’s emotional involvement What you want What you get

Most applications already exist in some state before a true “designer” is brought in – POC’s, R&D, GA

few paper-napkin opportunities to start with

Too costly and just not viable to start over

Pressure to deliver value fast

It is more difficult (if not impossible) to do user research at the concept phase for enterprise applications

Must consider the current team’s emotional involvement

The solution: An incremental approach focused on delivering value quickly and continuously, while providing the foundation for evolving a “ World Class ” product! Level 1 Level 2 Level 3

The solution:

An incremental approach focused on delivering value quickly and continuously, while providing the foundation for evolving a “ World Class ” product!

Incremental Design for (Existing) Enterprise Applications

Level 1

Level 2

Level 3

Deliverables & Benefits

Deliverables & Benefits

Deliverables & Benefits

Deliverables & Benefits