Mutants vs Designers                          Why startups beat incumbents on product designThursday, August 23, 12
How exactly are                   startups setting the bar                    for design and making                    lar...
More specifically...Thursday, August 23, 12
Why didn’t Intuit build                            Mint?Thursday, August 23, 12
Why didn’t Google                           build Sparrow?Thursday, August 23, 12
Organizational                     differences and peopleThursday, August 23, 12
What’s different about                              the people?Thursday, August 23, 12
They’re not people,                            they’re X-Men.Thursday, August 23, 12
X-Men?                     • Comic books, man.                     • X-Men are mutants, but more specifically              ...
Am I mutant or human?Thursday, August 23, 12
Well, what type of                            designer am I?                     • Human factors?                     • In...
Oh snap. I’m a human.*                     • *unless I do 3 or more of the things on the                          previous...
To mutants, these aren’t                    functional roles.                     • They are disciplines.                 ...
In fact, they do more of                   just about everything.Thursday, August 23, 12
mutants do human                            factors workThursday, August 23, 12
mutants do interaction                           designThursday, August 23, 12
mutants do visual                              designThursday, August 23, 12
what did he just say?Thursday, August 23, 12
(It doesn’t matter than                   you’re not “that kind ofThursday, August 23, 12
Why visual design?Thursday, August 23, 12
How it looks vs how it                      works is a false                         dichotomyThursday, August 23, 12
really.Thursday, August 23, 12
Tesla vs Chevy VoltThursday, August 23, 12
Jura vs KeurigThursday, August 23, 12
Dyson vs everyone elseThursday, August 23, 12
AirBnB vs CouchsurfingThursday, August 23, 12
Etsy vs EbayThursday, August 23, 12
How it looks informs                            how it worksThursday, August 23, 12
mutants write codeThursday, August 23, 12
WTF did he just say?Thursday, August 23, 12
Why should designers                          write code?Thursday, August 23, 12
A craftsperson                          understands her                              mediumThursday, August 23, 12
Imagine a sculptor who                     had never chiseled                            stoneThursday, August 23, 12
Imagine a landscape                     architect who had                   never planted a garden,                     or...
Imagine a real estate                   developer who had                 never pounded a nail or                  studied...
A printer who had                          never made paper, orThursday, August 23, 12
And they simply hand                        over a spec for                     someone else to makeThursday, August 23, 12
Crazy right?Thursday, August 23, 12
But this is what we doThursday, August 23, 12
“These people don’t                          really exist though...”Thursday, August 23, 12
But they do.Thursday, August 23, 12
Ben Silbermann                     • Designer                     • Developer                     • Business/product guy  ...
Our summer intern                     • shipped two games to app store                     • has his own company of three ...
Everyone future                    designer under the age                             of 12Thursday, August 23, 12
So mutate yourselfThursday, August 23, 12
But mutants on their                          own weren’t X-Men.Thursday, August 23, 12
They were often                          maligned, outsiders,                                 prey.Thursday, August 23, 12
Until they found                          Xavier’s School for                          Gifted Youngsters.Thursday, August ...
This was a special                                place.Thursday, August 23, 12
Computer science,                           history, combat...Thursday, August 23, 12
These new types of                      designers, these                   mutants, need the right                     env...
Most Big Co’s...                     • Slow                     • Deep specialization                     • Segregated gro...
Startups are differentThursday, August 23, 12
Speed is king                     • no one waits for a spec to write code                     • no one waits for design mo...
Small, cross disciplinary                            teamsThursday, August 23, 12
Environment                     • open spaces                     • everything is temporalThursday, August 23, 12
Designers embedded                 with developers, side by                           sideThursday, August 23, 12
Designers                 implementing their own                         workThursday, August 23, 12
X-Men.Thursday, August 23, 12
uh, cool... so now what?Thursday, August 23, 12
become a mutantThursday, August 23, 12
then mutate your                            organization                     • Embed yourself with developers             ...
What if my company                            won’t change?Thursday, August 23, 12
The X-Men didn’t have                        it easy either.Thursday, August 23, 12
Until they found                          Xavier’s School for                          Gifted YoungstersThursday, August 2...
Go find your own. It’s                               out there.Thursday, August 23, 12
Godspeed, mutants.Thursday, August 23, 12
Upcoming SlideShare
Loading in...5
×

Mutants vs Designers

404

Published on

Donald DeSantis of LIFFFT presents Mutants vs Designers at an IxDA Seattle event (August 16, 2012).

Published in: Design, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
404
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mutants vs Designers

  1. 1. Mutants vs Designers Why startups beat incumbents on product designThursday, August 23, 12
  2. 2. How exactly are startups setting the bar for design and making large companies look like amateurs?Thursday, August 23, 12
  3. 3. More specifically...Thursday, August 23, 12
  4. 4. Why didn’t Intuit build Mint?Thursday, August 23, 12
  5. 5. Why didn’t Google build Sparrow?Thursday, August 23, 12
  6. 6. Organizational differences and peopleThursday, August 23, 12
  7. 7. What’s different about the people?Thursday, August 23, 12
  8. 8. They’re not people, they’re X-Men.Thursday, August 23, 12
  9. 9. X-Men? • Comic books, man. • X-Men are mutants, but more specifically the next evolutionary step, born into a world of humans. • These humans are dinosaurs, a walking dead blip in the evolutionary line. • Being a human sucks.Thursday, August 23, 12
  10. 10. Am I mutant or human?Thursday, August 23, 12
  11. 11. Well, what type of designer am I? • Human factors? • Interaction designer? • Visual designer? • “User experience designer”? (beers on me if more than two people in the room agree on what that actually is...) • Developer? (wait a minute...)Thursday, August 23, 12
  12. 12. Oh snap. I’m a human.* • *unless I do 3 or more of the things on the previous slide. Then I’m a mutant!Thursday, August 23, 12
  13. 13. To mutants, these aren’t functional roles. • They are disciplines. • Designers do most, if not all of them.Thursday, August 23, 12
  14. 14. In fact, they do more of just about everything.Thursday, August 23, 12
  15. 15. mutants do human factors workThursday, August 23, 12
  16. 16. mutants do interaction designThursday, August 23, 12
  17. 17. mutants do visual designThursday, August 23, 12
  18. 18. what did he just say?Thursday, August 23, 12
  19. 19. (It doesn’t matter than you’re not “that kind ofThursday, August 23, 12
  20. 20. Why visual design?Thursday, August 23, 12
  21. 21. How it looks vs how it works is a false dichotomyThursday, August 23, 12
  22. 22. really.Thursday, August 23, 12
  23. 23. Tesla vs Chevy VoltThursday, August 23, 12
  24. 24. Jura vs KeurigThursday, August 23, 12
  25. 25. Dyson vs everyone elseThursday, August 23, 12
  26. 26. AirBnB vs CouchsurfingThursday, August 23, 12
  27. 27. Etsy vs EbayThursday, August 23, 12
  28. 28. How it looks informs how it worksThursday, August 23, 12
  29. 29. mutants write codeThursday, August 23, 12
  30. 30. WTF did he just say?Thursday, August 23, 12
  31. 31. Why should designers write code?Thursday, August 23, 12
  32. 32. A craftsperson understands her mediumThursday, August 23, 12
  33. 33. Imagine a sculptor who had never chiseled stoneThursday, August 23, 12
  34. 34. Imagine a landscape architect who had never planted a garden, or studied erosionThursday, August 23, 12
  35. 35. Imagine a real estate developer who had never pounded a nail or studied building codeThursday, August 23, 12
  36. 36. A printer who had never made paper, orThursday, August 23, 12
  37. 37. And they simply hand over a spec for someone else to makeThursday, August 23, 12
  38. 38. Crazy right?Thursday, August 23, 12
  39. 39. But this is what we doThursday, August 23, 12
  40. 40. “These people don’t really exist though...”Thursday, August 23, 12
  41. 41. But they do.Thursday, August 23, 12
  42. 42. Ben Silbermann • Designer • Developer • Business/product guy • Pinterest cofounder (on to new project) • 19 years oldThursday, August 23, 12
  43. 43. Our summer intern • shipped two games to app store • has his own company of three people • does all his own visual design • just turned 15Thursday, August 23, 12
  44. 44. Everyone future designer under the age of 12Thursday, August 23, 12
  45. 45. So mutate yourselfThursday, August 23, 12
  46. 46. But mutants on their own weren’t X-Men.Thursday, August 23, 12
  47. 47. They were often maligned, outsiders, prey.Thursday, August 23, 12
  48. 48. Until they found Xavier’s School for Gifted Youngsters.Thursday, August 23, 12
  49. 49. This was a special place.Thursday, August 23, 12
  50. 50. Computer science, history, combat...Thursday, August 23, 12
  51. 51. These new types of designers, these mutants, need the right environment too.Thursday, August 23, 12
  52. 52. Most Big Co’s... • Slow • Deep specialization • Segregated groupsThursday, August 23, 12
  53. 53. Startups are differentThursday, August 23, 12
  54. 54. Speed is king • no one waits for a spec to write code • no one waits for design mocks either, or they generally shouldn’tThursday, August 23, 12
  55. 55. Small, cross disciplinary teamsThursday, August 23, 12
  56. 56. Environment • open spaces • everything is temporalThursday, August 23, 12
  57. 57. Designers embedded with developers, side by sideThursday, August 23, 12
  58. 58. Designers implementing their own workThursday, August 23, 12
  59. 59. X-Men.Thursday, August 23, 12
  60. 60. uh, cool... so now what?Thursday, August 23, 12
  61. 61. become a mutantThursday, August 23, 12
  62. 62. then mutate your organization • Embed yourself with developers • Provide value to the implementation teams • Seek open spaces • Throw out the specThursday, August 23, 12
  63. 63. What if my company won’t change?Thursday, August 23, 12
  64. 64. The X-Men didn’t have it easy either.Thursday, August 23, 12
  65. 65. Until they found Xavier’s School for Gifted YoungstersThursday, August 23, 12
  66. 66. Go find your own. It’s out there.Thursday, August 23, 12
  67. 67. Godspeed, mutants.Thursday, August 23, 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×