Mutants vs Designers
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Mutants vs Designers

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Donald DeSantis of LIFFFT presents Mutants vs Designers at an IxDA Seattle event (August 16, 2012).

Donald DeSantis of LIFFFT presents Mutants vs Designers at an IxDA Seattle event (August 16, 2012).

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Mutants vs Designers Mutants vs Designers Presentation Transcript

  • Mutants vs Designers Why startups beat incumbents on product designThursday, August 23, 12
  • How exactly are startups setting the bar for design and making large companies look like amateurs?Thursday, August 23, 12
  • More specifically...Thursday, August 23, 12
  • Why didn’t Intuit build Mint?Thursday, August 23, 12
  • Why didn’t Google build Sparrow?Thursday, August 23, 12
  • Organizational differences and peopleThursday, August 23, 12
  • What’s different about the people?Thursday, August 23, 12
  • They’re not people, they’re X-Men.Thursday, August 23, 12
  • X-Men? • Comic books, man. • X-Men are mutants, but more specifically the next evolutionary step, born into a world of humans. • These humans are dinosaurs, a walking dead blip in the evolutionary line. • Being a human sucks.Thursday, August 23, 12
  • Am I mutant or human?Thursday, August 23, 12
  • Well, what type of designer am I? • Human factors? • Interaction designer? • Visual designer? • “User experience designer”? (beers on me if more than two people in the room agree on what that actually is...) • Developer? (wait a minute...)Thursday, August 23, 12
  • Oh snap. I’m a human.* • *unless I do 3 or more of the things on the previous slide. Then I’m a mutant!Thursday, August 23, 12
  • To mutants, these aren’t functional roles. • They are disciplines. • Designers do most, if not all of them.Thursday, August 23, 12
  • In fact, they do more of just about everything.Thursday, August 23, 12
  • mutants do human factors workThursday, August 23, 12
  • mutants do interaction designThursday, August 23, 12
  • mutants do visual designThursday, August 23, 12
  • what did he just say?Thursday, August 23, 12
  • (It doesn’t matter than you’re not “that kind ofThursday, August 23, 12
  • Why visual design?Thursday, August 23, 12
  • How it looks vs how it works is a false dichotomyThursday, August 23, 12
  • really.Thursday, August 23, 12
  • Tesla vs Chevy VoltThursday, August 23, 12
  • Jura vs KeurigThursday, August 23, 12
  • Dyson vs everyone elseThursday, August 23, 12
  • AirBnB vs CouchsurfingThursday, August 23, 12
  • Etsy vs EbayThursday, August 23, 12
  • How it looks informs how it worksThursday, August 23, 12
  • mutants write codeThursday, August 23, 12
  • WTF did he just say?Thursday, August 23, 12
  • Why should designers write code?Thursday, August 23, 12
  • A craftsperson understands her mediumThursday, August 23, 12
  • Imagine a sculptor who had never chiseled stoneThursday, August 23, 12
  • Imagine a landscape architect who had never planted a garden, or studied erosionThursday, August 23, 12
  • Imagine a real estate developer who had never pounded a nail or studied building codeThursday, August 23, 12
  • A printer who had never made paper, orThursday, August 23, 12
  • And they simply hand over a spec for someone else to makeThursday, August 23, 12
  • Crazy right?Thursday, August 23, 12
  • But this is what we doThursday, August 23, 12
  • “These people don’t really exist though...”Thursday, August 23, 12
  • But they do.Thursday, August 23, 12
  • Ben Silbermann • Designer • Developer • Business/product guy • Pinterest cofounder (on to new project) • 19 years oldThursday, August 23, 12
  • Our summer intern • shipped two games to app store • has his own company of three people • does all his own visual design • just turned 15Thursday, August 23, 12
  • Everyone future designer under the age of 12Thursday, August 23, 12
  • So mutate yourselfThursday, August 23, 12
  • But mutants on their own weren’t X-Men.Thursday, August 23, 12
  • They were often maligned, outsiders, prey.Thursday, August 23, 12
  • Until they found Xavier’s School for Gifted Youngsters.Thursday, August 23, 12
  • This was a special place.Thursday, August 23, 12
  • Computer science, history, combat...Thursday, August 23, 12
  • These new types of designers, these mutants, need the right environment too.Thursday, August 23, 12
  • Most Big Co’s... • Slow • Deep specialization • Segregated groupsThursday, August 23, 12
  • Startups are differentThursday, August 23, 12
  • Speed is king • no one waits for a spec to write code • no one waits for design mocks either, or they generally shouldn’tThursday, August 23, 12
  • Small, cross disciplinary teamsThursday, August 23, 12
  • Environment • open spaces • everything is temporalThursday, August 23, 12
  • Designers embedded with developers, side by sideThursday, August 23, 12
  • Designers implementing their own workThursday, August 23, 12
  • X-Men.Thursday, August 23, 12
  • uh, cool... so now what?Thursday, August 23, 12
  • become a mutantThursday, August 23, 12
  • then mutate your organization • Embed yourself with developers • Provide value to the implementation teams • Seek open spaces • Throw out the specThursday, August 23, 12
  • What if my company won’t change?Thursday, August 23, 12
  • The X-Men didn’t have it easy either.Thursday, August 23, 12
  • Until they found Xavier’s School for Gifted YoungstersThursday, August 23, 12
  • Go find your own. It’s out there.Thursday, August 23, 12
  • Godspeed, mutants.Thursday, August 23, 12