Web 2.0 – Whatever Happened to Web 1.0? David Hyett David Wattam

Who am I? Library and information management background 5 years with British Antarctic Survey Head of Information Management Web team Data management Archives and records management Library services

Library and information management background

5 years with British Antarctic Survey

Head of Information Management

Web team

Data management

Archives and records management

Library services

Outline of presentation Define Web 1.0 and Web 2.0 Web 2.0 – my viewpoint Web 2.0 – what’s bad Web 2.0 – what’s good BAS website redevelopment Where Web 2.0 technology has been used Future Web 2.0 developments

Define Web 1.0 and Web 2.0

Web 2.0 – my viewpoint

Web 2.0 – what’s bad

Web 2.0 – what’s good

BAS website redevelopment

Where Web 2.0 technology has been used

Future Web 2.0 developments

What’s the difference between Web 1.0 and Web 2.0? Web 1.0 Web 2.0

Web 1.0

Web 2.0

Define Web 1.0 and Web 2.0 Different things to different people Web 1.0 one-way publishing usability, good design, good navigation Web 2.0 Interactivity Social networking, blogs, wikis, user generated content Web 3.0 AI, personalisation

Different things to different people

Web 1.0

one-way publishing

usability, good design, good navigation

Web 2.0

Interactivity

Social networking, blogs, wikis, user generated content

Web 3.0

AI, personalisation

Web 1.0 and Web 2.0 Web – virtually unrecognisable since start of Web 1.0 in 1990s Any other software – version 9.0 or 10.0 by now cutting edge or not developing fast enough? Two directions at the same time move towards interactivity greater focus/awareness on usability, accessibility will the two directions collide?

Web – virtually unrecognisable since start of Web 1.0 in 1990s

Any other software – version 9.0 or 10.0 by now

cutting edge or

not developing fast enough?

Two directions at the same time

move towards interactivity

greater focus/awareness on usability, accessibility

will the two directions collide?

Web 2.0 – my viewpoint

Web 2.0 – my viewpoint Partial sceptic rather than dinosaur Scepticism not based on threat to IT infrastructure can’t control it, so block it risk of relying on 3 rd party suppliers Cautious approach use where adds value doesn’t detract from user goals

Partial sceptic rather than dinosaur

Scepticism not based on

threat to IT infrastructure

can’t control it, so block it

risk of relying on 3 rd party suppliers

Cautious approach

use where adds value

doesn’t detract from user goals

Web 2.0 – what’s bad? Jakob Nielsen – not inherently bad Risk diverting resources from the basics Waste resources – how far does Web 2.0 contribute to user experience? Irrelevant to core user needs Specific tasks – users don’t want to be swayed

Jakob Nielsen – not inherently bad

Risk diverting resources from the basics

Waste resources – how far does Web 2.0 contribute to user experience?

Irrelevant to core user needs

Specific tasks – users don’t want to be swayed

Web 2.0 – what’s bad? Boring and confusing Users overwhelmed with choice – more and more similar services Feature creep – more features at expense of simplicity Similar to dot.com era – hype, glitz, glamour and ideas Some but not many clear leaders What is Web 2.0 really moving towards? Blogs – 90% are boring, good example of vanity publishing

Boring and confusing

Users overwhelmed with choice – more and more similar services

Feature creep – more features at expense of simplicity

Similar to dot.com era – hype, glitz, glamour and ideas

Some but not many clear leaders

What is Web 2.0 really moving towards?

Blogs – 90% are boring, good example of vanity publishing

Web 2.0 – what’s good? Can add value – targeted to addressing core user needs Interactivity – user engagement Less formal means of communicating User generated content Move away from separate websites – combine content Democratised access to information Creates jobs for developers

Can add value – targeted to addressing core user needs

Interactivity – user engagement

Less formal means of communicating

User generated content

Move away from separate websites – combine content

Democratised access to information

Creates jobs for developers

Redevelopment of the BAS website Original brief – promote BAS, award winning Focus on vanity publishing and Web 2.0 Shift in opinion on how best to promote BAS Usability consultant – largest proportion of project budget Focus on the basics: good IA, solid navigation, good design understand user goals clarity on target user groups usability testing

Original brief – promote BAS, award winning

Focus on vanity publishing and Web 2.0

Shift in opinion on how best to promote BAS

Usability consultant – largest proportion of project budget

Focus on the basics:

good IA, solid navigation, good design

understand user goals

clarity on target user groups

usability testing

BAS website – where does Web 2.0 fit in? Usability more important than Web 2.0 Only use Web 2.0 features if add value Only use if if users really want it Don’t detract from basics – meeting user goals Web 2.0 has brought change

Usability more important than Web 2.0

Only use Web 2.0 features if add value

Only use if if users really want it

Don’t detract from basics – meeting user goals

Web 2.0 has brought change

BAS website – where has Web 2.0 been used? Social bookmarking links RSS feeds – news, images, jobs Voting for Image of the Day and Penguin of the Day Penguin of the Day Facebook application – over 5,000 subscribers

Social bookmarking links

RSS feeds – news, images, jobs

Voting for Image of the Day and Penguin of the Day

Penguin of the Day Facebook application – over 5,000 subscribers

BAS website – where has Web 2.0 been used? Penguin of the Day Penguin of the Day - Facebook application

Penguin of the Day

Penguin of the Day - Facebook application

BAS website – future Web 2.0 developments Diaries from ships and Antarctic bases – change from monthly diaries to blogs User goals – keeping friends and family informed 24 hour internet access in the Antarctic – own blogs Declining popularity of diaries – Web 2.0 bringing change Less formal, more engaging Web 2.0 – deliver information better while stay focussed on user goals BAS blog facility v. links to existing services?

Diaries from ships and Antarctic bases – change from monthly diaries to blogs

User goals – keeping friends and family informed

24 hour internet access in the Antarctic – own blogs

Declining popularity of diaries – Web 2.0 bringing change

Less formal, more engaging

Web 2.0 – deliver information better while stay focussed on user goals

BAS blog facility v. links to existing services?

Summary Cautious common sense approach Risk – at best is irrelevant, at worst can detract from user goals Usability remains top priority Use where adds value and doesn’t detract from user goals Web 2.0 has brought change and we need to respond…but, let’s get Web 1.0 right first

Cautious common sense approach

Risk – at best is irrelevant, at worst can detract from user goals

Usability remains top priority

Use where adds value and doesn’t detract from user goals

Web 2.0 has brought change and we need to respond…but, let’s get Web 1.0 right first