The Promise of Information Architecture

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Talk on "The Promise of Information Architecture" by Keith Doyle at IWMW 2007.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2007/talks/doyle/

Published in: Technology, Education

The Promise of Information Architecture

  1. 1. The Promise of Information Architecture Keith Doyle Web Content Architect University of Salford
  2. 2. Introduction <ul><li>What Architecture Can Learn from Web Design </li></ul><ul><li>Users’ Experience of Web Search </li></ul><ul><li>Directions on the Web </li></ul><ul><li>The Web As Library </li></ul>
  3. 3. The scale of misery – why users fail
  4. 4. Origins <ul><li>660BC: Clay Tablet catalogues published </li></ul><ul><li>1595 Nomenclator published </li></ul><ul><li>1873 Melvil Dewey: catalogue system </li></ul><ul><li>1945 Memex designed </li></ul><ul><li>1959 Calvin Mooers – Mooers’ Law </li></ul><ul><li>1976 Richard Saul Wurman creates term </li></ul><ul><li>1994 Jakob Nielson starts publishing </li></ul><ul><li>1998 IA for the World Wide Web published </li></ul><ul><li>2001 Boxes and Arrows created </li></ul><ul><li>2002 IA Institute formed </li></ul>
  5. 5. Definition <ul><li>The structural design of shared information environments. </li></ul><ul><li>The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability. </li></ul><ul><li>An emerging community of practice focused on bringing principles of design and architecture to the digital landscape. </li></ul><ul><li>http:// iainstitute.org/en/about/our_mission.php </li></ul>
  6. 6. Information Architecture Concepts <ul><li>Wayfinding </li></ul><ul><li>Berry-picking, Information Foraging and Satisficing </li></ul><ul><li>Thesauri </li></ul><ul><li>Taxonomies </li></ul><ul><li>Metadata and Tags </li></ul>
  7. 7. Information Architecture Activities <ul><li>Research and Strategy </li></ul><ul><li>Design and Documentation </li></ul><ul><ul><li>Site maps and Taxonomy </li></ul></ul><ul><ul><li>Flow charts </li></ul></ul><ul><ul><li>Wireframes </li></ul></ul><ul><ul><li>Inventories </li></ul></ul><ul><ul><li>Style guides </li></ul></ul><ul><li>Operational Information Architecture </li></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>Content Management Systems </li></ul></ul><ul><ul><li>Portals </li></ul></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Thesaurus Management </li></ul></ul>
  8. 8. The Promise of Information Architecture <ul><li>South Birmingham College </li></ul><ul><li>Heist Gold Award </li></ul><ul><li>What You Can Do </li></ul><ul><li>Findability </li></ul><ul><li>Responsibility </li></ul><ul><li>User Testing </li></ul><ul><li>Community of Practice </li></ul>
  9. 9. Resources <ul><li>Books </li></ul><ul><li>Information Architecture for the World Wide Web 3 rd Edition, Morville & Rosenfeld </li></ul><ul><li>Don’t Make Me Think by Krug </li></ul><ul><li>Information Architecture, Blueprints for the Web by Wodtke </li></ul><ul><li>Email list: [email_address] </li></ul><ul><li>IA website: www.boxesandarrows.com </li></ul><ul><li>Institute: Information Architecture Institute </li></ul><ul><li>Resource website: www.extremeusability.com </li></ul><ul><li>Keith Doyle </li></ul><ul><li>Web Content Architect </li></ul><ul><li>University of Salford </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Blog: consequencing.com </li></ul><ul><li>Slides: consequencing.com/slides </li></ul>
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