Do I need an app for that?

DO I NEED AN APP FOR THAT? Rob Borley @bobscape

We simplymust have an app!

We simply must have an app! Whyexactly?

We simply must have an app! Whyexactly? Becauseeverybody has an app!

Growth

45% of people use mobile internet while they are out and about

75% if you isolate 16 - 25’s

22% of mobile internet users are infrequent users of desktops

86% of mobile internet users do so while watching TV

71% of smartphone users respond to TV advertising on their mobile

Feature phones are down 4%

Half of all local searches happen on a mobile device

By the end of 2013 mobile internet use will overtake desktop

“We need a website”

“We need a ﬂash site”

“We must be on facebook”

“We must be in the app store”

Thanks very much!

NOT VERY SENSIBLE

Content

Building native is not always best

Barriers to entry

Poor visibility

Limited real estate

Use & lose

Expensive to build

Thanks again!

and again and again and again

future devices

Documents Applications(content-centric) (behavior-centric) Website Native Hybrid

Native apps are right sometimes

Clearly deﬁned tasks

Used regularly

Uses native features

BUT, THAT’S IT

WHAT ABOUT CONTENT?

If not native, then what?

DO NOTHING

You have a website

Responsive web design

Build once

Smartphone Tablet Mobile Desktop

Single site

looking to the future

More native features

APPS HAVE THEIR PLACE

BUT CONSIDER THE OPTIONS

CLEAR USE CASES

APPS ARE FOR TASKS

THE WEB IS FOR CONTENT

@bobscape or robborley.com

THANKS@bobscape or robborley.com

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Do I need an app for that?

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