Do I need an app for that?
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Do I need an app for that?

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Slides for talk on "Do I need an app for that?" to be given at IWMW 2012 event at the University of Sheffield on 18-20 June 2012.

Slides for talk on "Do I need an app for that?" to be given at IWMW 2012 event at the University of Sheffield on 18-20 June 2012.

See http://iwmw.ukoln.ac.uk/iwmw2012/talks/borley/

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  • (2008) There is an app for that. But do I really need to build one for my content?\n\n
  • (2008) There is an app for that. But do I really need to build one for my content?\n\n
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  • Interactive time table app.\nProspectus should be web site.\n
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Do I need an app for that? Do I need an app for that? Presentation Transcript

  • DO I NEED AN APP FOR THAT? Rob Borley @bobscape
  • We simplymust have an app!
  • We simply must have an app! Whyexactly?
  • We simply must have an app! Whyexactly? Becauseeverybody has an app!
  • Growth
  • 45% of people use mobile internet while they are out and about
  • 75% if you isolate 16 - 25’s
  • 22% of mobile internet users are infrequent users of desktops
  • 86% of mobile internet users do so while watching TV
  • 71% of smartphone users respond to TV advertising on their mobile
  • Feature phones are down 4%
  • Half of all local searches happen on a mobile device
  • By the end of 2013 mobile internet use will overtake desktop
  • “We need a website”
  • “We need a flash site”
  • “We must be on facebook”
  • “We must be in the app store”
  • Thanks very much!
  • NOT VERY SENSIBLE
  • Content
  • Tasks
  • Building native is not always best
  • Barriers to entry
  • Poor visibility
  • Limited real estate
  • Use & lose
  • Expensive to build
  • Thanks again!
  • and again and again and again
  • future devices
  • Documents Applications(content-centric) (behavior-centric) Website Native Hybrid
  • Native apps are right sometimes
  • Clearly defined tasks
  • Used regularly
  • Uses native features
  • BUT, THAT’S IT
  • WHAT ABOUT CONTENT?
  • If not native, then what?
  • DO NOTHING
  • You have a website
  • Responsive web design
  • Build once
  • Smartphone Tablet Mobile Desktop
  • Single site
  • looking to the future
  • More native features
  • APPS HAVE THEIR PLACE
  • BUT CONSIDER THE OPTIONS
  • CLEAR USE CASES
  • APPS ARE FOR TASKS
  • THE WEB IS FOR CONTENT
  • @bobscape or robborley.com
  • THANKS@bobscape or robborley.com