Do I need an app for that?

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Slides for talk on "Do I need an app for that?" to be given at IWMW 2012 event at the University of Sheffield on 18-20 June 2012. …

Slides for talk on "Do I need an app for that?" to be given at IWMW 2012 event at the University of Sheffield on 18-20 June 2012.

See http://iwmw.ukoln.ac.uk/iwmw2012/talks/borley/

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  • (2008) There is an app for that. But do I really need to build one for my content?\n\n
  • (2008) There is an app for that. But do I really need to build one for my content?\n\n
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  • Interactive time table app.\nProspectus should be web site.\n
  • Interactive time table app.\nProspectus should be web site.\n
  • Interactive time table app.\nProspectus should be web site.\n
  • Interactive time table app.\nProspectus should be web site.\n
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Transcript

  • 1. DO I NEED AN APP FOR THAT? Rob Borley @bobscape
  • 2. We simplymust have an app!
  • 3. We simply must have an app! Whyexactly?
  • 4. We simply must have an app! Whyexactly? Becauseeverybody has an app!
  • 5. Growth
  • 6. 45% of people use mobile internet while they are out and about
  • 7. 75% if you isolate 16 - 25’s
  • 8. 22% of mobile internet users are infrequent users of desktops
  • 9. 86% of mobile internet users do so while watching TV
  • 10. 71% of smartphone users respond to TV advertising on their mobile
  • 11. Feature phones are down 4%
  • 12. Half of all local searches happen on a mobile device
  • 13. By the end of 2013 mobile internet use will overtake desktop
  • 14. “We need a website”
  • 15. “We need a flash site”
  • 16. “We must be on facebook”
  • 17. “We must be in the app store”
  • 18. Thanks very much!
  • 19. NOT VERY SENSIBLE
  • 20. Content
  • 21. Tasks
  • 22. Building native is not always best
  • 23. Barriers to entry
  • 24. Poor visibility
  • 25. Limited real estate
  • 26. Use & lose
  • 27. Expensive to build
  • 28. Thanks again!
  • 29. and again and again and again
  • 30. future devices
  • 31. Documents Applications(content-centric) (behavior-centric) Website Native Hybrid
  • 32. Native apps are right sometimes
  • 33. Clearly defined tasks
  • 34. Used regularly
  • 35. Uses native features
  • 36. BUT, THAT’S IT
  • 37. WHAT ABOUT CONTENT?
  • 38. If not native, then what?
  • 39. DO NOTHING
  • 40. You have a website
  • 41. Responsive web design
  • 42. Build once
  • 43. Smartphone Tablet Mobile Desktop
  • 44. Single site
  • 45. looking to the future
  • 46. More native features
  • 47. APPS HAVE THEIR PLACE
  • 48. BUT CONSIDER THE OPTIONS
  • 49. CLEAR USE CASES
  • 50. APPS ARE FOR TASKS
  • 51. THE WEB IS FOR CONTENT
  • 52. @bobscape or robborley.com
  • 53. THANKS@bobscape or robborley.com