DO I NEED AN APP FOR THAT?                     Rob Borley @bobscape
We simplymust have an app!
We simply           must have            an app!  Whyexactly?
We simply                must have                 an app!  Whyexactly?   Becauseeverybody has   an app!
Growth
45% of people use mobile internet  while they are out and about
75% if you isolate 16 - 25’s
22% of mobile internet users are  infrequent users of desktops
86% of mobile internet users do so       while watching TV
71% of smartphone users respond to   TV advertising on their mobile
Feature phones are down 4%
Half of all local searches happen on a              mobile device
By the end of 2013 mobile internet    use will overtake desktop
“We need a website”
“We need a flash site”
“We must be on facebook”
“We must be in the app store”
Thanks very much!
NOT VERY SENSIBLE
Content
Tasks
Building native is not always best
Barriers to entry
Poor visibility
Limited real estate
Use & lose
Expensive to build
Thanks again!
and again   and again   and again
future devices
Documents                              Applications(content-centric)                      (behavior-centric)              ...
Native apps are right sometimes
Clearly defined tasks
Used regularly
Uses native features
BUT, THAT’S IT
WHAT ABOUT CONTENT?
If not native, then what?
DO NOTHING
You have a website
Responsive web design
Build once
Smartphone   Tablet   Mobile   Desktop
Single site
looking to the future
More native features
APPS HAVE THEIR PLACE
BUT CONSIDER THE OPTIONS
CLEAR USE CASES
APPS ARE FOR TASKS
THE WEB IS FOR CONTENT
@bobscape or robborley.com
THANKS@bobscape or robborley.com
Do I need an app for that?
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Do I need an app for that?
Do I need an app for that?
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Do I need an app for that?

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Slides for talk on "Do I need an app for that?" to be given at IWMW 2012 event at the University of Sheffield on 18-20 June 2012.

See http://iwmw.ukoln.ac.uk/iwmw2012/talks/borley/

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  • (2008) There is an app for that. But do I really need to build one for my content?\n\n
  • (2008) There is an app for that. But do I really need to build one for my content?\n\n
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  • Interactive time table app.\nProspectus should be web site.\n
  • Interactive time table app.\nProspectus should be web site.\n
  • Interactive time table app.\nProspectus should be web site.\n
  • Interactive time table app.\nProspectus should be web site.\n
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  • Do I need an app for that?

    1. 1. DO I NEED AN APP FOR THAT? Rob Borley @bobscape
    2. 2. We simplymust have an app!
    3. 3. We simply must have an app! Whyexactly?
    4. 4. We simply must have an app! Whyexactly? Becauseeverybody has an app!
    5. 5. Growth
    6. 6. 45% of people use mobile internet while they are out and about
    7. 7. 75% if you isolate 16 - 25’s
    8. 8. 22% of mobile internet users are infrequent users of desktops
    9. 9. 86% of mobile internet users do so while watching TV
    10. 10. 71% of smartphone users respond to TV advertising on their mobile
    11. 11. Feature phones are down 4%
    12. 12. Half of all local searches happen on a mobile device
    13. 13. By the end of 2013 mobile internet use will overtake desktop
    14. 14. “We need a website”
    15. 15. “We need a flash site”
    16. 16. “We must be on facebook”
    17. 17. “We must be in the app store”
    18. 18. Thanks very much!
    19. 19. NOT VERY SENSIBLE
    20. 20. Content
    21. 21. Tasks
    22. 22. Building native is not always best
    23. 23. Barriers to entry
    24. 24. Poor visibility
    25. 25. Limited real estate
    26. 26. Use & lose
    27. 27. Expensive to build
    28. 28. Thanks again!
    29. 29. and again and again and again
    30. 30. future devices
    31. 31. Documents Applications(content-centric) (behavior-centric) Website Native Hybrid
    32. 32. Native apps are right sometimes
    33. 33. Clearly defined tasks
    34. 34. Used regularly
    35. 35. Uses native features
    36. 36. BUT, THAT’S IT
    37. 37. WHAT ABOUT CONTENT?
    38. 38. If not native, then what?
    39. 39. DO NOTHING
    40. 40. You have a website
    41. 41. Responsive web design
    42. 42. Build once
    43. 43. Smartphone Tablet Mobile Desktop
    44. 44. Single site
    45. 45. looking to the future
    46. 46. More native features
    47. 47. APPS HAVE THEIR PLACE
    48. 48. BUT CONSIDER THE OPTIONS
    49. 49. CLEAR USE CASES
    50. 50. APPS ARE FOR TASKS
    51. 51. THE WEB IS FOR CONTENT
    52. 52. @bobscape or robborley.com
    53. 53. THANKS@bobscape or robborley.com
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