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Do I need an app for that?

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Slides for talk on "Do I need an app for that?" to be given at IWMW 2012 event at the University of Sheffield on 18-20 June 2012. …

Slides for talk on "Do I need an app for that?" to be given at IWMW 2012 event at the University of Sheffield on 18-20 June 2012.

See http://iwmw.ukoln.ac.uk/iwmw2012/talks/borley/

Published in: Education, Technology, Business

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  • (2008) There is an app for that. But do I really need to build one for my content?\n\n
  • (2008) There is an app for that. But do I really need to build one for my content?\n\n
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  • Interactive time table app.\nProspectus should be web site.\n
  • Interactive time table app.\nProspectus should be web site.\n
  • Interactive time table app.\nProspectus should be web site.\n
  • Interactive time table app.\nProspectus should be web site.\n
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  • Transcript

    • 1. DO I NEED AN APP FOR THAT? Rob Borley @bobscape
    • 2. We simplymust have an app!
    • 3. We simply must have an app! Whyexactly?
    • 4. We simply must have an app! Whyexactly? Becauseeverybody has an app!
    • 5. Growth
    • 6. 45% of people use mobile internet while they are out and about
    • 7. 75% if you isolate 16 - 25’s
    • 8. 22% of mobile internet users are infrequent users of desktops
    • 9. 86% of mobile internet users do so while watching TV
    • 10. 71% of smartphone users respond to TV advertising on their mobile
    • 11. Feature phones are down 4%
    • 12. Half of all local searches happen on a mobile device
    • 13. By the end of 2013 mobile internet use will overtake desktop
    • 14. “We need a website”
    • 15. “We need a flash site”
    • 16. “We must be on facebook”
    • 17. “We must be in the app store”
    • 18. Thanks very much!
    • 19. NOT VERY SENSIBLE
    • 20. Content
    • 21. Tasks
    • 22. Building native is not always best
    • 23. Barriers to entry
    • 24. Poor visibility
    • 25. Limited real estate
    • 26. Use & lose
    • 27. Expensive to build
    • 28. Thanks again!
    • 29. and again and again and again
    • 30. future devices
    • 31. Documents Applications(content-centric) (behavior-centric) Website Native Hybrid
    • 32. Native apps are right sometimes
    • 33. Clearly defined tasks
    • 34. Used regularly
    • 35. Uses native features
    • 36. BUT, THAT’S IT
    • 37. WHAT ABOUT CONTENT?
    • 38. If not native, then what?
    • 39. DO NOTHING
    • 40. You have a website
    • 41. Responsive web design
    • 42. Build once
    • 43. Smartphone Tablet Mobile Desktop
    • 44. Single site
    • 45. looking to the future
    • 46. More native features
    • 47. APPS HAVE THEIR PLACE
    • 48. BUT CONSIDER THE OPTIONS
    • 49. CLEAR USE CASES
    • 50. APPS ARE FOR TASKS
    • 51. THE WEB IS FOR CONTENT
    • 52. @bobscape or robborley.com
    • 53. THANKS@bobscape or robborley.com