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Open Education: The BusinessandPolicy Case for OERDr. Cable GreenDirector of Global Learningcable@creativecommons.org@cgreen
Except where otherwise noted, this work is licensed under:http://creativecommons.org/licenses/by/3.0
Children Reading Pratham Books and Akshara By Ryan Lobo http://www.flickr.com/photos/prathambooks/3291CC BY
“Nearly one-third of the world’spopulation (29.3%) is under15. Today there are 158 millionpeople enrolled in tertiaryeduca...
Dreaming Girls Head By: Elfleda http://www.flickr.com/photos/carolinespics/1531CC BY-NC-ND
http://www.capetowndeclaration.org
By: UNESCO: http://www.moveoneinc.com/blog/wp-
A simple, standardizedway to grant copyrightpermissions to yourcreative work.
Step 1: Choose ConditionsAttributionShareAlikeNonCommercialNoDerivatives
Step 2: Receive a License
most freeleast free
http://creativecommons.org/choose/http://youtu.be/iHDYenuFFtA
Over 500 million items
Our vision is nothing less than realizing the full potential of the Internet – universal access to research,education, & f...
Over 77,000 contributorsworking on over 22 millionarticles in 285 languages
175+ Million CC Licensed Photos on Flickr2
Higher Ed
By: MIT OCW: http://conferences.ocwconsortium.org/2011/cambridge/images/logo-ocwc-
Primary
Open Educational Resources (OER)
OER areteaching, learning, andresearch materials in anymedium that reside in thepublic domain or have beenreleased under a...
Education grant making
Search & Discovery
Translations & Accessibility
Customization & Affordability
What is theBusiness / PolicyCase for OER?
vs.Rivalrous vs. Non-RivalrousResources
BY SA: By Harvey Barrison http://www.flickr.com/photos/hbarrison/6920142558/
Cost of “Copy”For one 250 page book:• Copy by hand - $1,000• Copy by print on demand - $4.90• Copy by computer - $0.00084C...
Cost of “Distribute”For one 250 page book:• Distribute by mail - $5.20• $0 with print-on-demand (2000+ copies)• Distribute...
Copy and Distribute are “Free”This changes everythingCC BY: David Wiley, BYU
Movies, TV Shows, Songs, andTextbooksMovies and TV Shows:• Amazon Prime – $6.59/month($79/year) for access to 10,000 movie...
Movies, TV Shows, Songs, andTextbooksMusic:• Spotify – $9.99/month for access to 15million songs• Rhapsody – $14.99/month ...
CC BY ND / Delta Initiative / http://tinyurl.com/bw3ztnt
When the Marginal Cost of Sharing is $0…- educators have an ethical obligation to share- governments need to get maximum R...
There is a direct relationship betweentextbook costs and student success60%+ do not purchase textbooks...
The Vision100% of students have100% free, digital access to all materials on day1Drive student success bydesigni...
Student ratings of quality of open texts0 10 20 30 40 50 60 70 80Better qualitySame qualityWorse qualityNumber of Students...
Student preference for Kaleidoscopecourses0 20 40 60 80 100Prefer KscopePrefer traditionalNo preferenceNumber of Students•...
Partner with Governmentswho care about:(a) efficient use of national /state tax dollars;(b) saving students money;increasi...
CC-BY licensed textbooksfor 110 university courses
$500 million – Round 2($2 billion over four years)
“as a condition of the receipt of a TAACCCTgrant, the grantee will be required to license tothe public (not including the ...
White House issues directive supportingpublic access to publicly funded research
Publicly fundedresources should beopenly licensedresources.
The Opportunity
English Composition I• 55,000+ enrollments / year• x $175 textbook• = $9.6+ Million every year
English Composition I• 55,000+ enrollments / year• x $175 textbook• = $9.6+ Million every year
http://opencourselibrary.org
Does it make any sense WA State andK-12 Districts together spend$130M/yearon textbooks and the results are:• Books are (on...
massive change By: sookieCC BY
U.S. House Appropriations Committee draft FY2012Labor, Health and Human Services funding billSEC. 124. None of the funds m...
U.S. House Appropriations Committee draft FY2012Labor, Health and Human Services funding billSEC. 124. None of the funds m...
CC BY-NC-ND046: Rule #2: See Rule #1 By: William Couchhttp://www.flickr.com/photos/wcouch/226861055
ByMichaelGwyther-Joneshttp://www.flickr.com/photos/12587661@N06/7906811250/CC BY
• Efficient use of public funds toincrease student success andaccess to quality educationalmaterials.• Everything else (in...
the opposite of open isn’t “closed”
the opposite of open is “broken”Attribution: John Wilbanks
Dr. Cable GreenDirector of Global Learningcable@creativecommons.orgtwitter: cgreen
Open Education: The Business & Policy Case for OER
Open Education: The Business & Policy Case for OER
Open Education: The Business & Policy Case for OER
Open Education: The Business & Policy Case for OER
Open Education: The Business & Policy Case for OER
Open Education: The Business & Policy Case for OER
Open Education: The Business & Policy Case for OER
Open Education: The Business & Policy Case for OER
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Open Education: The Business & Policy Case for OER

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SLides for a talk on "Open Education: The Business & Policy Case for OER" given by Cable Green at the IWMW 2013 event held at the University of Bath on 26-28 June 2013.

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Transcript of "Open Education: The Business & Policy Case for OER"

  1. 1. Open Education: The BusinessandPolicy Case for OERDr. Cable GreenDirector of Global Learningcable@creativecommons.org@cgreen
  2. 2. Except where otherwise noted, this work is licensed under:http://creativecommons.org/licenses/by/3.0
  3. 3. Children Reading Pratham Books and Akshara By Ryan Lobo http://www.flickr.com/photos/prathambooks/3291CC BY
  4. 4. “Nearly one-third of the world’spopulation (29.3%) is under15. Today there are 158 millionpeople enrolled in tertiaryeducation1. Projectionssuggest that that participationwill peak at 263 million2 in2025. Accommodating theadditional 105 million studentswould require more than fourmajor universities (30,000students) to open every weekfor the next fifteen years.1 ISCED levels 5 & 6 UNESCO Institute of Statistics figures2 British Council and IDP Australia projectionsBy: COLhttp://www.col.org/SiteCollectios/JohnDaniel_2008_3x5.jpg
  5. 5. Dreaming Girls Head By: Elfleda http://www.flickr.com/photos/carolinespics/1531CC BY-NC-ND
  6. 6. http://www.capetowndeclaration.org
  7. 7. By: UNESCO: http://www.moveoneinc.com/blog/wp-
  8. 8. A simple, standardizedway to grant copyrightpermissions to yourcreative work.
  9. 9. Step 1: Choose ConditionsAttributionShareAlikeNonCommercialNoDerivatives
  10. 10. Step 2: Receive a License
  11. 11. most freeleast free
  12. 12. http://creativecommons.org/choose/http://youtu.be/iHDYenuFFtA
  13. 13. Over 500 million items
  14. 14. Our vision is nothing less than realizing the full potential of the Internet – universal access to research,education, & full participation in culture, driving a new era of development, growth, & productivity.Develops, supports, & stewards legal and technical infrastructure that maximizes digital creativity, sharing, & innovation.
  15. 15. Over 77,000 contributorsworking on over 22 millionarticles in 285 languages
  16. 16. 175+ Million CC Licensed Photos on Flickr2
  17. 17. Higher Ed
  18. 18. By: MIT OCW: http://conferences.ocwconsortium.org/2011/cambridge/images/logo-ocwc-
  19. 19. Primary
  20. 20. Open Educational Resources (OER)
  21. 21. OER areteaching, learning, andresearch materials in anymedium that reside in thepublic domain or have beenreleased under an openlicense that permits their freeuse and re-purposing by
  22. 22. Education grant making
  23. 23. Search & Discovery
  24. 24. Translations & Accessibility
  25. 25. Customization & Affordability
  26. 26. What is theBusiness / PolicyCase for OER?
  27. 27. vs.Rivalrous vs. Non-RivalrousResources
  28. 28. BY SA: By Harvey Barrison http://www.flickr.com/photos/hbarrison/6920142558/
  29. 29. Cost of “Copy”For one 250 page book:• Copy by hand - $1,000• Copy by print on demand - $4.90• Copy by computer - $0.00084CC BY: David Wiley, BYU
  30. 30. Cost of “Distribute”For one 250 page book:• Distribute by mail - $5.20• $0 with print-on-demand (2000+ copies)• Distribute by internet - $0.00072CC BY: David Wiley, BYU
  31. 31. Copy and Distribute are “Free”This changes everythingCC BY: David Wiley, BYU
  32. 32. Movies, TV Shows, Songs, andTextbooksMovies and TV Shows:• Amazon Prime – $6.59/month($79/year) for access to 10,000 moviesand TV shows• Netflix – $7.99/month for access to20,000 movies and TV shows• Hulu Plus – $7.99/month for access to45,000 movies and TV showsCC BY: David Wiley: http://opencontent.org/blog/archives/2348
  33. 33. Movies, TV Shows, Songs, andTextbooksMusic:• Spotify – $9.99/month for access to 15million songs• Rhapsody – $14.99/month for accessto 14 million songsCC BY: David Wiley: http://opencontent.org/blog/archives/2348
  34. 34. CC BY ND / Delta Initiative / http://tinyurl.com/bw3ztnt
  35. 35. When the Marginal Cost of Sharing is $0…- educators have an ethical obligation to share- governments need to get maximum ROI byrequiring publicly funded resources be openlylicensed resources- governments and educators need openlylicensed content: (a) so you can revise & remix(b) buying and maintaining is cheaper thanleasing (w/time bombs)
  36. 36. There is a direct relationship betweentextbook costs and student success60%+ do not purchase textbooksat some point due to cost35% take fewer courses dueto textbook cost31% choose not to register fora course due to textbook cost23% regularly go withouttextbooks due to cost14% have dropped acourse due to textbook cost10% have withdrawn from acourse due to textbook costSource: 2012 student surveyby Florida Virtual Campuswww.projectkaleidoscope.org
  37. 37. The Vision100% of students have100% free, digital access to all materials on day1Drive student success bydesigning, adopting, measuring andimproving OER-based courseswww.projectkaleidoscop
  38. 38. Student ratings of quality of open texts0 10 20 30 40 50 60 70 80Better qualitySame qualityWorse qualityNumber of Students• “It was very concise and aligned with exactly what we wereworking on in the class.”• “Having the textbook catered to us by our teacher wasperfect.”3%56%41%Source: Bliss, Hilton, Wiley, Thanos (2012
  39. 39. Student preference for Kaleidoscopecourses0 20 40 60 80 100Prefer KscopePrefer traditionalNo preferenceNumber of Students• “I enjoy having online texts provided for me because Impoor. I spend the money I have left after rent on school, sohaving free online texts provided for me benefits me verymuch.”• “GREAT WAY TO DO ONLINE CLASSES!!!!”13%13%73%Source: Bliss, Hilton, Wiley, Thanos (2012
  40. 40. Partner with Governmentswho care about:(a) efficient use of national /state tax dollars;(b) saving students money;increasing access to publiclyfunded research and data;(c) increasing access to
  41. 41. CC-BY licensed textbooksfor 110 university courses
  42. 42. $500 million – Round 2($2 billion over four years)
  43. 43. “as a condition of the receipt of a TAACCCTgrant, the grantee will be required to license tothe public (not including the FederalGovernment) all work created with the supportof the grant (Work) under a Creative CommonsAttribution 3.0 (CC BY) license. Work thatmust be licensed under the CCBY includesboth new content created with the grant fundsand modifications made to pre-existing,grantee-owned content using grant funds.”SGA, Round 2 (p. 8 / Section I.D.5 )
  44. 44. White House issues directive supportingpublic access to publicly funded research
  45. 45. Publicly fundedresources should beopenly licensedresources.
  46. 46. The Opportunity
  47. 47. English Composition I• 55,000+ enrollments / year• x $175 textbook• = $9.6+ Million every year
  48. 48. English Composition I• 55,000+ enrollments / year• x $175 textbook• = $9.6+ Million every year
  49. 49. http://opencourselibrary.org
  50. 50. Does it make any sense WA State andK-12 Districts together spend$130M/yearon textbooks and the results are:• Books are (on average) 7-10 years out ofdate• Paper only / no digital versions.• Students can’t write / highlight in books• Students can’t keep books at end ofyear• All rights reserved… teachers can’t
  51. 51. massive change By: sookieCC BY
  52. 52. U.S. House Appropriations Committee draft FY2012Labor, Health and Human Services funding billSEC. 124. None of the funds made available by this Actfor the Department of Labor may be used to developnew courses, modules, learning materials, or projects incarrying out education or career job training grantprograms unless the Secretary of Laborcertifies, after a comprehensive market-basedanalysis, that such courses, modules, learningmaterials, or projects are not otherwise available forpurchase or licensing in the marketplace or underdevelopment for students who require them toparticipate in such education or career job training grantprograms.http://appropriations.house.gov/UploadedFiles/FY_2012_Final_LHHSE.pdf
  53. 53. U.S. House Appropriations Committee draft FY2012Labor, Health and Human Services funding billSEC. 124. None of the funds made available by this Actfor the Department of Labor may be used to developnew courses, modules, learning materials, or projects incarrying out education or career job training grantprograms unless the Secretary of Laborcertifies, after a comprehensive market-basedanalysis, that such courses, modules, learningmaterials, or projects are not otherwise available forpurchase or licensing in the marketplace or underdevelopment for students who require them toparticipate in such education or career job training grantprograms.http://appropriations.house.gov/UploadedFiles/FY_2012_Final_LHHSE.pdf
  54. 54. CC BY-NC-ND046: Rule #2: See Rule #1 By: William Couchhttp://www.flickr.com/photos/wcouch/226861055
  55. 55. ByMichaelGwyther-Joneshttp://www.flickr.com/photos/12587661@N06/7906811250/CC BY
  56. 56. • Efficient use of public funds toincrease student success andaccess to quality educationalmaterials.• Everything else (including allexisting business models) issecondary.Only ONE thing Matters:
  57. 57. the opposite of open isn’t “closed”
  58. 58. the opposite of open is “broken”Attribution: John Wilbanks
  59. 59. Dr. Cable GreenDirector of Global Learningcable@creativecommons.orgtwitter: cgreen

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