10 more seo tips

10 More SEO Tips Your fast track to getting started in Search Engine Optimization

Introduction
In this presentation 10 further Top Tips for a High Search engine Ranking will be outlined.
The advice in this presentation should help site owners attain better rankings for the sites they are promoting.
It builds upon our previous presentation – 10 Top SEO tips

Tips 1 to 3
1) Frequency of content change Sites that frequently update their content tend to favor better with the search engines - this links closely with the above tip regarding unique content
2) Site Accessibility If your site is frequently unavailable then it will damage your rankings as the search engine spiders will not be able to spider the site. A site that is frequently down will discourage users and negatively affect your visitor retention.
3) Keyword positioning It is important to get you keywords as close to the start of the document as possible i.e. they should appear in the first paragraph of the document and as close to the start of the paragraph as possible. It is also said that it may be useful to have the keywords repeated very near to the end of the document.

Tips 4 to 6
4) Placing Keywords in the tags Images are not taken into account by search engine spiders so you must tell the spiders what the image is about - this is what the tag does. Placing your keywords in the tag reinforces the message to the spiders that this is what the site is all about. 5) Use of Metatags Yahoo! and Bing still use metatags as part of their ranking formula (Google less so) so they are still important. There are two important metatags - content and keywords. The content keyword is a brief (less than 160 characters) description of your site - this description is what appears in the search engine results. The keywords metatags is a comma separated list of the main keywords for your site. 6) Keyword proximity Keyword proximity is a measure of how close together in the text the keywords are. The closer together they are the better - optimally they will be right next to each other. An example of this is - if you are optimizing for the phrase weight loss then the two words should appear adjacent to each other rather then - weight some more words loss. Obviously keyword proximity is only relevant if you are optimizing for keyword phrases rather than single words.

Tips 7 to 10
7) Keyword phrases It is possible to optimize a site for keyword phrases rather than individual keywords, in fact this approach may be preferable as it gives a far wider range of choices. So, for example, rather than go for diet you could go for diet tips, diet techniques, top diets etc. Due to the greater range of choices on keyword phrases there should, to a degree, be less completion.
8) Secondary keywords Whilst the majority of people chase the keywords that have the greatest number of hits (primary keywords) there is an alternative way - go for a wider range of less popular (secondary) keywords. By focusing on the secondary keywords you should experience less competition and should also be able to more closely target your visitors - quality of visitor will make up for the lack of quantity.
9) Using Keywords that stem from the same root This is not such an issue for English language sites as most of the search engines do use this automatically - for example if you are optimizing for the word scientific then words such as scientifically will also generate search results for your site. If your site is not an English language site that you may still have to optimize for all the various derivatives of the same root word.
10) Using Synonyms When looking at your keywords do not forget the synonyms (words that mean the same ). Remember not everyone will think the same way as you - to some people it is a car, to some it is an automobile!

10 more seo tips

by Ian Williamson on Jul 04, 2010

Accessibility

Categories

Upload Details

Usage Rights

Statistics

10 more seo tips — Presentation Transcript