SlideShare a Scribd company logo
1 of 23
Download to read offline
Teach Me How to Market
How to Tie it All Together
Phillip Long
Marketing Sidekick
What is Marketing?
Importance of Marketing
• Very few businesses can grow by word of mouth only
• Marketing can help increase growth
• If you don’t start now, catching up will be hard
Importance of Marketing
2015 Fortune 500 Companies (Marketing Budgets)
• #1 Walmart ($2.1 Billion)
• #4 Apple ($1 Billion)
• #6 GM ($4.6 Billion)
• #12 AT&T ($3.3 Billion)
• #63 Coca Cola ($3.5 Billion)
Does the general population recognize these brands?
Branding
• The marketing practice of creating a name, symbol or
design that identifies and differentiates a product from other
products
• Consistent branding is essential
Types of Marketing
Offline
• Referrals/Word of Mouth
• Events
• Local Advertising
• Traditional Mail
Online
• SEO
• Pay Per Click
• Social Media
• Email Marketing
Offline Marketing
Referrals/Word of Mouth
• Why do people talk about a company?
• A study of 1,000 people said 95% told someone about a
bad experience, while only 87% shared a good one
• Everyone has an opinion
• Outstanding customer service
• Start a referral program
Offline Marketing
Local Events
• Brand exposure
• Reach a targeted audience (car show)
• Personal interaction
• Valuable connections
Offline Marketing
Local Advertising
• Examples: billboards, coupon books, schools and little
league
• Increased exposure
• Reach a targeted audience
Offline Marketing
Traditional Mail
• Reach a targeted audience (new homeowners)
• Part of sales or prospecting process
Online Marketing
SEO (Search Engine Optimization)
• The process of affecting the visibility of a website or web
page in a search engine’s unpaid results
• Increase website visibility
• Marathon, not a sprint
Online Marketing
Pay Per Click
• Pay when your advertisement is clicked on
• Several avenues, like Google Ad Words
• Can be highly targeted, or very broad
• Reach a targeted audience
• Mainly used for lead generation
Online Marketing
Social Media
• Shouldn’t be focused on as a lead generator
• Needs to be informational and personal
• Include photos
• Run contests
Online Marketing
Email Marketing
• Essential to improving closing rate and retention
• Newsletters, consistent touches
• Prospecting
• Helping other marketing efforts
Start With a Website
• It all starts with a website
• Online business card, but it doesn’t have to be
• 64% of American adults have smartphones
• http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
An Internet Snapshot
Tying it Together
1. Referral/Word of Mouth
Your outstanding customer
service prompted a new
client to tell their friends
and family about their
experience with you
2. SEO
One of the friends decides
to look you up. You show
up second in the local pack
and fifth in organic results
Tying it Together
3. Social Media
While on your site, they
see your Facebook stream
and decide to follow you
since you put out engaging
content
4. Local Advertising
A few months later, at the
local fall festival, they see
you are a title sponsor
Tying it Together
5. Event
During the festival, they
stop by your booth and
enter your contest. They
also take a branded pen
and pamphlet about
bundling and saving
6. Traditional Mail
Since they entered your
contest, they gave you
their address. You sent a
mailing piece to everyone
who entered, thanking
them and letting them
know about your offerings
Tying it Together
7. Pay Per Click
Months go by and the
friends auto policy is up.
He wants a cheaper rate
and searches for ‘auto
insurance dallas’ in
Google. The first ad is
yours and they click on it
8. Email Marketing
They submitted quotes on
several sites, but your third
drip mailing had a line
about bundling and saving.
He wanted to spend less,
so this triggered him to
bind his policy
Tying it Together
• Referral/Word of Mouth
• SEO
• Social Media
• Local Advertising
• Event
• Traditional Mail
• Pay Per Click
• Email Marketing
Tying it Together
• The same thing won’t work for everyone
• Different triggers work for different people
• Be flexible and don’t give up
Next Masters of Marketing
How to Create Awesome Emails (That Won’t Get Deleted)
Heather Galloway – AgencyBuzz Coordinator
• Characteristics/fundamentals of great emails
• Writing copy that actually works
• Best times to send
• Measuring your results
• Examples

More Related Content

What's hot

The C Factor: A Customer-Driven Growth Framework
The C Factor: A Customer-Driven Growth FrameworkThe C Factor: A Customer-Driven Growth Framework
The C Factor: A Customer-Driven Growth FrameworkInfluitive
 
Email Marketing Automation For Affiliates – Why, What & How
Email Marketing Automation For Affiliates – Why, What & HowEmail Marketing Automation For Affiliates – Why, What & How
Email Marketing Automation For Affiliates – Why, What & HowAffiliate Summit
 
How To Get Customer Advocacy Funded
How To Get Customer Advocacy FundedHow To Get Customer Advocacy Funded
How To Get Customer Advocacy FundedInfluitive
 
7 Ways to Help Amplify Organic Content Reach
7 Ways to Help Amplify Organic Content Reach7 Ways to Help Amplify Organic Content Reach
7 Ways to Help Amplify Organic Content ReachAffiliate Summit
 
Advocacy and Authenticity: The Foundations Of Market Power
Advocacy and Authenticity: The Foundations Of Market PowerAdvocacy and Authenticity: The Foundations Of Market Power
Advocacy and Authenticity: The Foundations Of Market PowerInfluitive
 
Shut Up and Let Your Customers Do Your Marketing for You
Shut Up and Let Your Customers Do Your Marketing for You Shut Up and Let Your Customers Do Your Marketing for You
Shut Up and Let Your Customers Do Your Marketing for You Influitive
 
7 Pillars of Modern Marketing
7 Pillars of Modern Marketing7 Pillars of Modern Marketing
7 Pillars of Modern MarketingTodd Ebert
 
Employee Engagement: Taking Care Of Your Cabin
Employee Engagement: Taking Care Of Your CabinEmployee Engagement: Taking Care Of Your Cabin
Employee Engagement: Taking Care Of Your CabinInfluitive
 
From Publisher to Advertiser: Psychology and Conversion
From Publisher to Advertiser: Psychology and ConversionFrom Publisher to Advertiser: Psychology and Conversion
From Publisher to Advertiser: Psychology and ConversionAffiliate Summit
 
From Landing To Converting: Turning Your Leads Into Sales
From Landing To Converting: Turning Your Leads Into Sales From Landing To Converting: Turning Your Leads Into Sales
From Landing To Converting: Turning Your Leads Into Sales Elle Spektor
 
How Big Data + Big Advocacy Can Steer Marketing Decisions
How Big Data + Big Advocacy Can Steer Marketing DecisionsHow Big Data + Big Advocacy Can Steer Marketing Decisions
How Big Data + Big Advocacy Can Steer Marketing DecisionsInfluitive
 
How to Create a MARKETING PROPOSAL
How to Create a MARKETING PROPOSALHow to Create a MARKETING PROPOSAL
How to Create a MARKETING PROPOSALJason Swenk
 
How Ebay Uncovered B2B Advocates They Didn'T Know They Had
How Ebay Uncovered B2B Advocates They Didn'T Know They HadHow Ebay Uncovered B2B Advocates They Didn'T Know They Had
How Ebay Uncovered B2B Advocates They Didn'T Know They HadInfluitive
 
Cross-Border Affiliate Marketing in China
Cross-Border Affiliate Marketing in ChinaCross-Border Affiliate Marketing in China
Cross-Border Affiliate Marketing in ChinaAffiliate Summit
 
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hingsitecmy
 
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersHow Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
 
Quit Losing Money on Your Blog
Quit Losing Money on Your BlogQuit Losing Money on Your Blog
Quit Losing Money on Your BlogAffiliate Summit
 
Exigent technologies - Digital Marketing 101
Exigent technologies - Digital Marketing 101Exigent technologies - Digital Marketing 101
Exigent technologies - Digital Marketing 101Exigent Technologies LLC
 
What is Brand Relevance | Digital Marketing
What is Brand Relevance | Digital MarketingWhat is Brand Relevance | Digital Marketing
What is Brand Relevance | Digital MarketingSkillCamper
 

What's hot (20)

The C Factor: A Customer-Driven Growth Framework
The C Factor: A Customer-Driven Growth FrameworkThe C Factor: A Customer-Driven Growth Framework
The C Factor: A Customer-Driven Growth Framework
 
Email Marketing Automation For Affiliates – Why, What & How
Email Marketing Automation For Affiliates – Why, What & HowEmail Marketing Automation For Affiliates – Why, What & How
Email Marketing Automation For Affiliates – Why, What & How
 
How To Get Customer Advocacy Funded
How To Get Customer Advocacy FundedHow To Get Customer Advocacy Funded
How To Get Customer Advocacy Funded
 
7 Ways to Help Amplify Organic Content Reach
7 Ways to Help Amplify Organic Content Reach7 Ways to Help Amplify Organic Content Reach
7 Ways to Help Amplify Organic Content Reach
 
Advocacy and Authenticity: The Foundations Of Market Power
Advocacy and Authenticity: The Foundations Of Market PowerAdvocacy and Authenticity: The Foundations Of Market Power
Advocacy and Authenticity: The Foundations Of Market Power
 
Shut Up and Let Your Customers Do Your Marketing for You
Shut Up and Let Your Customers Do Your Marketing for You Shut Up and Let Your Customers Do Your Marketing for You
Shut Up and Let Your Customers Do Your Marketing for You
 
7 Pillars of Modern Marketing
7 Pillars of Modern Marketing7 Pillars of Modern Marketing
7 Pillars of Modern Marketing
 
Employee Engagement: Taking Care Of Your Cabin
Employee Engagement: Taking Care Of Your CabinEmployee Engagement: Taking Care Of Your Cabin
Employee Engagement: Taking Care Of Your Cabin
 
From Publisher to Advertiser: Psychology and Conversion
From Publisher to Advertiser: Psychology and ConversionFrom Publisher to Advertiser: Psychology and Conversion
From Publisher to Advertiser: Psychology and Conversion
 
From Landing To Converting: Turning Your Leads Into Sales
From Landing To Converting: Turning Your Leads Into Sales From Landing To Converting: Turning Your Leads Into Sales
From Landing To Converting: Turning Your Leads Into Sales
 
Newsletters 101
Newsletters 101Newsletters 101
Newsletters 101
 
How Big Data + Big Advocacy Can Steer Marketing Decisions
How Big Data + Big Advocacy Can Steer Marketing DecisionsHow Big Data + Big Advocacy Can Steer Marketing Decisions
How Big Data + Big Advocacy Can Steer Marketing Decisions
 
How to Create a MARKETING PROPOSAL
How to Create a MARKETING PROPOSALHow to Create a MARKETING PROPOSAL
How to Create a MARKETING PROPOSAL
 
How Ebay Uncovered B2B Advocates They Didn'T Know They Had
How Ebay Uncovered B2B Advocates They Didn'T Know They HadHow Ebay Uncovered B2B Advocates They Didn'T Know They Had
How Ebay Uncovered B2B Advocates They Didn'T Know They Had
 
Cross-Border Affiliate Marketing in China
Cross-Border Affiliate Marketing in ChinaCross-Border Affiliate Marketing in China
Cross-Border Affiliate Marketing in China
 
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
 
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersHow Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
 
Quit Losing Money on Your Blog
Quit Losing Money on Your BlogQuit Losing Money on Your Blog
Quit Losing Money on Your Blog
 
Exigent technologies - Digital Marketing 101
Exigent technologies - Digital Marketing 101Exigent technologies - Digital Marketing 101
Exigent technologies - Digital Marketing 101
 
What is Brand Relevance | Digital Marketing
What is Brand Relevance | Digital MarketingWhat is Brand Relevance | Digital Marketing
What is Brand Relevance | Digital Marketing
 

Similar to Masters of Marketing -- Teach Me How to Market

Online Ads Targeting Basics with Google, Facebook, and LinkedIn
Online Ads Targeting Basics with Google, Facebook, and LinkedInOnline Ads Targeting Basics with Google, Facebook, and LinkedIn
Online Ads Targeting Basics with Google, Facebook, and LinkedInElijah Litscher
 
Value Based Selling for Small Business Owners
Value Based Selling for Small Business OwnersValue Based Selling for Small Business Owners
Value Based Selling for Small Business OwnersMichael Bowers
 
Beginners guide to online marketing
Beginners guide to online marketingBeginners guide to online marketing
Beginners guide to online marketingKIAI Agency Inc
 
Organic Marketing - An Evolving Landscape (Michael Fleischner)
Organic Marketing - An Evolving Landscape (Michael Fleischner)Organic Marketing - An Evolving Landscape (Michael Fleischner)
Organic Marketing - An Evolving Landscape (Michael Fleischner)Michael Fleischner
 
Digital Feet on the Street - New York Press Association - September 2014
Digital Feet on the Street - New York Press Association - September 2014Digital Feet on the Street - New York Press Association - September 2014
Digital Feet on the Street - New York Press Association - September 2014Shannon Kinney
 
CT Nonprofit Alliance - Workshop 2015
CT Nonprofit Alliance - Workshop 2015CT Nonprofit Alliance - Workshop 2015
CT Nonprofit Alliance - Workshop 2015Randye Spina
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsLovette Jam Jacosalem
 
2017 Marketing & Brand Awareness Presentation
2017 Marketing & Brand Awareness Presentation2017 Marketing & Brand Awareness Presentation
2017 Marketing & Brand Awareness PresentationLCpublicrelations
 
Marketing & Brand Awareness
Marketing & Brand Awareness Marketing & Brand Awareness
Marketing & Brand Awareness HunterHannaYox
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsLovette Jam Jacosalem
 
Strengthening Business Through Digital Marketing And E-Commerce
Strengthening Business Through Digital Marketing And E-CommerceStrengthening Business Through Digital Marketing And E-Commerce
Strengthening Business Through Digital Marketing And E-Commercecyberxel
 
Digital Marketing Presentation.pptx
Digital Marketing Presentation.pptxDigital Marketing Presentation.pptx
Digital Marketing Presentation.pptxBillings2
 
Bridging the Digital Divide
Bridging the Digital DivideBridging the Digital Divide
Bridging the Digital DivideShane O'Neill
 
Social Media Advertising With Google Wildfire and Polk Data
Social Media Advertising With Google Wildfire and Polk Data Social Media Advertising With Google Wildfire and Polk Data
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
 
The 4 proven marketing systems every business must optimize to maximize reven...
The 4 proven marketing systems every business must optimize to maximize reven...The 4 proven marketing systems every business must optimize to maximize reven...
The 4 proven marketing systems every business must optimize to maximize reven...C-Suite Executive Leadership Forum
 
Zero-to-One - Building a Marketing Plan for Your Small Business
Zero-to-One - Building a Marketing Plan for Your Small BusinessZero-to-One - Building a Marketing Plan for Your Small Business
Zero-to-One - Building a Marketing Plan for Your Small BusinessAnalytive
 
Running successful business_online-aug14
Running successful business_online-aug14Running successful business_online-aug14
Running successful business_online-aug14Parul Choudhary
 
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
 
Roovio deck 2020 Dispensary Marketing
Roovio deck 2020 Dispensary MarketingRoovio deck 2020 Dispensary Marketing
Roovio deck 2020 Dispensary MarketingDanielle Sheptin
 
8 Essentials of B2B Marketing
8 Essentials of B2B Marketing8 Essentials of B2B Marketing
8 Essentials of B2B MarketingTodd Ebert
 

Similar to Masters of Marketing -- Teach Me How to Market (20)

Online Ads Targeting Basics with Google, Facebook, and LinkedIn
Online Ads Targeting Basics with Google, Facebook, and LinkedInOnline Ads Targeting Basics with Google, Facebook, and LinkedIn
Online Ads Targeting Basics with Google, Facebook, and LinkedIn
 
Value Based Selling for Small Business Owners
Value Based Selling for Small Business OwnersValue Based Selling for Small Business Owners
Value Based Selling for Small Business Owners
 
Beginners guide to online marketing
Beginners guide to online marketingBeginners guide to online marketing
Beginners guide to online marketing
 
Organic Marketing - An Evolving Landscape (Michael Fleischner)
Organic Marketing - An Evolving Landscape (Michael Fleischner)Organic Marketing - An Evolving Landscape (Michael Fleischner)
Organic Marketing - An Evolving Landscape (Michael Fleischner)
 
Digital Feet on the Street - New York Press Association - September 2014
Digital Feet on the Street - New York Press Association - September 2014Digital Feet on the Street - New York Press Association - September 2014
Digital Feet on the Street - New York Press Association - September 2014
 
CT Nonprofit Alliance - Workshop 2015
CT Nonprofit Alliance - Workshop 2015CT Nonprofit Alliance - Workshop 2015
CT Nonprofit Alliance - Workshop 2015
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
 
2017 Marketing & Brand Awareness Presentation
2017 Marketing & Brand Awareness Presentation2017 Marketing & Brand Awareness Presentation
2017 Marketing & Brand Awareness Presentation
 
Marketing & Brand Awareness
Marketing & Brand Awareness Marketing & Brand Awareness
Marketing & Brand Awareness
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofits
 
Strengthening Business Through Digital Marketing And E-Commerce
Strengthening Business Through Digital Marketing And E-CommerceStrengthening Business Through Digital Marketing And E-Commerce
Strengthening Business Through Digital Marketing And E-Commerce
 
Digital Marketing Presentation.pptx
Digital Marketing Presentation.pptxDigital Marketing Presentation.pptx
Digital Marketing Presentation.pptx
 
Bridging the Digital Divide
Bridging the Digital DivideBridging the Digital Divide
Bridging the Digital Divide
 
Social Media Advertising With Google Wildfire and Polk Data
Social Media Advertising With Google Wildfire and Polk Data Social Media Advertising With Google Wildfire and Polk Data
Social Media Advertising With Google Wildfire and Polk Data
 
The 4 proven marketing systems every business must optimize to maximize reven...
The 4 proven marketing systems every business must optimize to maximize reven...The 4 proven marketing systems every business must optimize to maximize reven...
The 4 proven marketing systems every business must optimize to maximize reven...
 
Zero-to-One - Building a Marketing Plan for Your Small Business
Zero-to-One - Building a Marketing Plan for Your Small BusinessZero-to-One - Building a Marketing Plan for Your Small Business
Zero-to-One - Building a Marketing Plan for Your Small Business
 
Running successful business_online-aug14
Running successful business_online-aug14Running successful business_online-aug14
Running successful business_online-aug14
 
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
 
Roovio deck 2020 Dispensary Marketing
Roovio deck 2020 Dispensary MarketingRoovio deck 2020 Dispensary Marketing
Roovio deck 2020 Dispensary Marketing
 
8 Essentials of B2B Marketing
8 Essentials of B2B Marketing8 Essentials of B2B Marketing
8 Essentials of B2B Marketing
 

More from Darmini Kara

Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email Back
Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email BackMasters of Marketing -- Let it Gooo: When You Just Can’t Get That Email Back
Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email BackDarmini Kara
 
Masters of Marketing -- Techniques to Make Your Website More Effective
Masters of Marketing -- Techniques to Make Your Website More EffectiveMasters of Marketing -- Techniques to Make Your Website More Effective
Masters of Marketing -- Techniques to Make Your Website More EffectiveDarmini Kara
 
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Darmini Kara
 
Masters of Marketing -- How to Create Awesome Emails That Won't Get Deleted
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedMasters of Marketing -- How to Create Awesome Emails That Won't Get Deleted
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
 
Masters of Marketing -- The Ins and Outs of Email Marketing
Masters of Marketing -- The Ins and Outs of Email MarketingMasters of Marketing -- The Ins and Outs of Email Marketing
Masters of Marketing -- The Ins and Outs of Email MarketingDarmini Kara
 
Masters of Marketing -- The Importance of Consistent Branding
 Masters of Marketing --  The Importance of Consistent Branding Masters of Marketing --  The Importance of Consistent Branding
Masters of Marketing -- The Importance of Consistent BrandingDarmini Kara
 
Masters of Marketing -- Common Landing Page Design Mistakes
Masters of Marketing -- Common Landing Page Design MistakesMasters of Marketing -- Common Landing Page Design Mistakes
Masters of Marketing -- Common Landing Page Design MistakesDarmini Kara
 
Masters of Marketing -- Back to Basics: Blogging 101
Masters of Marketing -- Back to Basics: Blogging 101Masters of Marketing -- Back to Basics: Blogging 101
Masters of Marketing -- Back to Basics: Blogging 101Darmini Kara
 
Masters of Marketing -- Stats That Matter
Masters of Marketing -- Stats That MatterMasters of Marketing -- Stats That Matter
Masters of Marketing -- Stats That MatterDarmini Kara
 
Masters of Marketing -- Personalizing Your Website
Masters of Marketing -- Personalizing Your Website Masters of Marketing -- Personalizing Your Website
Masters of Marketing -- Personalizing Your Website Darmini Kara
 
Masters of Marketing -- Growing Your Email List Organically
Masters of Marketing -- Growing Your Email List OrganicallyMasters of Marketing -- Growing Your Email List Organically
Masters of Marketing -- Growing Your Email List OrganicallyDarmini Kara
 
Common Mistakes on Insurance Agency Websites
Common Mistakes on Insurance Agency WebsitesCommon Mistakes on Insurance Agency Websites
Common Mistakes on Insurance Agency WebsitesDarmini Kara
 
How to Make the Most Out of Google Local Search
How to Make the Most Out of Google Local SearchHow to Make the Most Out of Google Local Search
How to Make the Most Out of Google Local SearchDarmini Kara
 
Google Analytics - Metrics You Should Be Following
Google Analytics - Metrics You Should Be FollowingGoogle Analytics - Metrics You Should Be Following
Google Analytics - Metrics You Should Be FollowingDarmini Kara
 
Masters of Marketing: Get 'em, Keep 'em, Close 'em
Masters of Marketing: Get 'em, Keep 'em, Close 'emMasters of Marketing: Get 'em, Keep 'em, Close 'em
Masters of Marketing: Get 'em, Keep 'em, Close 'emDarmini Kara
 
Masters of Marketing: Website Foundations
Masters of Marketing: Website FoundationsMasters of Marketing: Website Foundations
Masters of Marketing: Website FoundationsDarmini Kara
 
Masters of Marketing: How to create effective landing pages
Masters of Marketing: How to create effective landing pagesMasters of Marketing: How to create effective landing pages
Masters of Marketing: How to create effective landing pagesDarmini Kara
 
Masters of Marketing: Blogging Consistently
Masters of Marketing: Blogging ConsistentlyMasters of Marketing: Blogging Consistently
Masters of Marketing: Blogging ConsistentlyDarmini Kara
 
Masters of Marketing: Social Media & Gaining Followers
Masters of Marketing: Social Media & Gaining FollowersMasters of Marketing: Social Media & Gaining Followers
Masters of Marketing: Social Media & Gaining FollowersDarmini Kara
 
ITC Backlinks Presentation
ITC Backlinks PresentationITC Backlinks Presentation
ITC Backlinks PresentationDarmini Kara
 

More from Darmini Kara (20)

Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email Back
Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email BackMasters of Marketing -- Let it Gooo: When You Just Can’t Get That Email Back
Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email Back
 
Masters of Marketing -- Techniques to Make Your Website More Effective
Masters of Marketing -- Techniques to Make Your Website More EffectiveMasters of Marketing -- Techniques to Make Your Website More Effective
Masters of Marketing -- Techniques to Make Your Website More Effective
 
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
 
Masters of Marketing -- How to Create Awesome Emails That Won't Get Deleted
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedMasters of Marketing -- How to Create Awesome Emails That Won't Get Deleted
Masters of Marketing -- How to Create Awesome Emails That Won't Get Deleted
 
Masters of Marketing -- The Ins and Outs of Email Marketing
Masters of Marketing -- The Ins and Outs of Email MarketingMasters of Marketing -- The Ins and Outs of Email Marketing
Masters of Marketing -- The Ins and Outs of Email Marketing
 
Masters of Marketing -- The Importance of Consistent Branding
 Masters of Marketing --  The Importance of Consistent Branding Masters of Marketing --  The Importance of Consistent Branding
Masters of Marketing -- The Importance of Consistent Branding
 
Masters of Marketing -- Common Landing Page Design Mistakes
Masters of Marketing -- Common Landing Page Design MistakesMasters of Marketing -- Common Landing Page Design Mistakes
Masters of Marketing -- Common Landing Page Design Mistakes
 
Masters of Marketing -- Back to Basics: Blogging 101
Masters of Marketing -- Back to Basics: Blogging 101Masters of Marketing -- Back to Basics: Blogging 101
Masters of Marketing -- Back to Basics: Blogging 101
 
Masters of Marketing -- Stats That Matter
Masters of Marketing -- Stats That MatterMasters of Marketing -- Stats That Matter
Masters of Marketing -- Stats That Matter
 
Masters of Marketing -- Personalizing Your Website
Masters of Marketing -- Personalizing Your Website Masters of Marketing -- Personalizing Your Website
Masters of Marketing -- Personalizing Your Website
 
Masters of Marketing -- Growing Your Email List Organically
Masters of Marketing -- Growing Your Email List OrganicallyMasters of Marketing -- Growing Your Email List Organically
Masters of Marketing -- Growing Your Email List Organically
 
Common Mistakes on Insurance Agency Websites
Common Mistakes on Insurance Agency WebsitesCommon Mistakes on Insurance Agency Websites
Common Mistakes on Insurance Agency Websites
 
How to Make the Most Out of Google Local Search
How to Make the Most Out of Google Local SearchHow to Make the Most Out of Google Local Search
How to Make the Most Out of Google Local Search
 
Google Analytics - Metrics You Should Be Following
Google Analytics - Metrics You Should Be FollowingGoogle Analytics - Metrics You Should Be Following
Google Analytics - Metrics You Should Be Following
 
Masters of Marketing: Get 'em, Keep 'em, Close 'em
Masters of Marketing: Get 'em, Keep 'em, Close 'emMasters of Marketing: Get 'em, Keep 'em, Close 'em
Masters of Marketing: Get 'em, Keep 'em, Close 'em
 
Masters of Marketing: Website Foundations
Masters of Marketing: Website FoundationsMasters of Marketing: Website Foundations
Masters of Marketing: Website Foundations
 
Masters of Marketing: How to create effective landing pages
Masters of Marketing: How to create effective landing pagesMasters of Marketing: How to create effective landing pages
Masters of Marketing: How to create effective landing pages
 
Masters of Marketing: Blogging Consistently
Masters of Marketing: Blogging ConsistentlyMasters of Marketing: Blogging Consistently
Masters of Marketing: Blogging Consistently
 
Masters of Marketing: Social Media & Gaining Followers
Masters of Marketing: Social Media & Gaining FollowersMasters of Marketing: Social Media & Gaining Followers
Masters of Marketing: Social Media & Gaining Followers
 
ITC Backlinks Presentation
ITC Backlinks PresentationITC Backlinks Presentation
ITC Backlinks Presentation
 

Recently uploaded

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"DianaGray10
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideIEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideHironori Washizaki
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdfPaige Cruz
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Alexander Turgeon
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 

Recently uploaded (20)

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideIEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 

Masters of Marketing -- Teach Me How to Market

  • 1. Teach Me How to Market How to Tie it All Together Phillip Long Marketing Sidekick
  • 3. Importance of Marketing • Very few businesses can grow by word of mouth only • Marketing can help increase growth • If you don’t start now, catching up will be hard
  • 4. Importance of Marketing 2015 Fortune 500 Companies (Marketing Budgets) • #1 Walmart ($2.1 Billion) • #4 Apple ($1 Billion) • #6 GM ($4.6 Billion) • #12 AT&T ($3.3 Billion) • #63 Coca Cola ($3.5 Billion) Does the general population recognize these brands?
  • 5. Branding • The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products • Consistent branding is essential
  • 6. Types of Marketing Offline • Referrals/Word of Mouth • Events • Local Advertising • Traditional Mail Online • SEO • Pay Per Click • Social Media • Email Marketing
  • 7. Offline Marketing Referrals/Word of Mouth • Why do people talk about a company? • A study of 1,000 people said 95% told someone about a bad experience, while only 87% shared a good one • Everyone has an opinion • Outstanding customer service • Start a referral program
  • 8. Offline Marketing Local Events • Brand exposure • Reach a targeted audience (car show) • Personal interaction • Valuable connections
  • 9. Offline Marketing Local Advertising • Examples: billboards, coupon books, schools and little league • Increased exposure • Reach a targeted audience
  • 10. Offline Marketing Traditional Mail • Reach a targeted audience (new homeowners) • Part of sales or prospecting process
  • 11. Online Marketing SEO (Search Engine Optimization) • The process of affecting the visibility of a website or web page in a search engine’s unpaid results • Increase website visibility • Marathon, not a sprint
  • 12. Online Marketing Pay Per Click • Pay when your advertisement is clicked on • Several avenues, like Google Ad Words • Can be highly targeted, or very broad • Reach a targeted audience • Mainly used for lead generation
  • 13. Online Marketing Social Media • Shouldn’t be focused on as a lead generator • Needs to be informational and personal • Include photos • Run contests
  • 14. Online Marketing Email Marketing • Essential to improving closing rate and retention • Newsletters, consistent touches • Prospecting • Helping other marketing efforts
  • 15. Start With a Website • It all starts with a website • Online business card, but it doesn’t have to be • 64% of American adults have smartphones • http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
  • 17. Tying it Together 1. Referral/Word of Mouth Your outstanding customer service prompted a new client to tell their friends and family about their experience with you 2. SEO One of the friends decides to look you up. You show up second in the local pack and fifth in organic results
  • 18. Tying it Together 3. Social Media While on your site, they see your Facebook stream and decide to follow you since you put out engaging content 4. Local Advertising A few months later, at the local fall festival, they see you are a title sponsor
  • 19. Tying it Together 5. Event During the festival, they stop by your booth and enter your contest. They also take a branded pen and pamphlet about bundling and saving 6. Traditional Mail Since they entered your contest, they gave you their address. You sent a mailing piece to everyone who entered, thanking them and letting them know about your offerings
  • 20. Tying it Together 7. Pay Per Click Months go by and the friends auto policy is up. He wants a cheaper rate and searches for ‘auto insurance dallas’ in Google. The first ad is yours and they click on it 8. Email Marketing They submitted quotes on several sites, but your third drip mailing had a line about bundling and saving. He wanted to spend less, so this triggered him to bind his policy
  • 21. Tying it Together • Referral/Word of Mouth • SEO • Social Media • Local Advertising • Event • Traditional Mail • Pay Per Click • Email Marketing
  • 22. Tying it Together • The same thing won’t work for everyone • Different triggers work for different people • Be flexible and don’t give up
  • 23. Next Masters of Marketing How to Create Awesome Emails (That Won’t Get Deleted) Heather Galloway – AgencyBuzz Coordinator • Characteristics/fundamentals of great emails • Writing copy that actually works • Best times to send • Measuring your results • Examples