Masters of Marketing: Effective Blogging
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Masters of Marketing: Effective Blogging

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Presentation slides from the May 10th Masters of Marketing webinar from Insurance Technologies Corporation on Effective Blogging, www.GetITC.com.

Presentation slides from the May 10th Masters of Marketing webinar from Insurance Technologies Corporation on Effective Blogging, www.GetITC.com.

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Masters of Marketing: Effective Blogging Presentation Transcript

  • 1. Masters of Marketing Effective Blogging
  • 2. What is a Blog?Originally from Web log, a blog is a collection of posts ordered inchronological order with the most recent post at the top of thepage, so it is viewed first.A blog can be written by one individual or a group of people, can bewritten around a single topic.Examples: www.CloverleafIns.com/blog/ andww.1stAllianceInsurance.com/blog/.
  • 3. Why post Blogs?• Helps SEO• Keeps your customers updated• Shows expertise• Shows your personality• Has a potentially wide reach• Exercises your mind• It’s fun!
  • 4. Let’s Talk Stats• The two major traffic sources for blogs are Search Engines (48%) and Social Media (28%)• 25% of Bloggers are using mobile devices for Blogging (Source: Tech18.com)• Companies that blog have 434% more indexed pages• Companies that blog have 55% more website visitors (Source: Hubspot)
  • 5. What to Blog about Your products and services Your agency Industry news and events Community news Holidays or seasonal events Enlist the help of a guest blogger
  • 6. When to Blog• Mornings• Wednesdays• Often, at least once a week.
  • 7. Blogging: Step-by-step1. Create a catchy title2. Create good content3. Add anchor text4. Add pictures5. Add a call to action6. Ask questions7. Add tags8. Tell people about it
  • 8. Benchmarking• Pageviews• Comments• Shares• Backlinks• Leads •
  • 9. In Conclusion Bottom line: Blog early and often.Get more blogging tips at our blog http://iwbseotips.blogspot.com Thank You Darmini Kara dkara@getitc.com www.GetITC.com