Masters of Marketing: Effective Blogging

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Presentation slides from the May 10th Masters of Marketing webinar from Insurance Technologies Corporation on Effective Blogging, www.GetITC.com.

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Masters of Marketing: Effective Blogging

  1. 1. Masters of Marketing Effective Blogging
  2. 2. What is a Blog?Originally from Web log, a blog is a collection of posts ordered inchronological order with the most recent post at the top of thepage, so it is viewed first.A blog can be written by one individual or a group of people, can bewritten around a single topic.Examples: www.CloverleafIns.com/blog/ andww.1stAllianceInsurance.com/blog/.
  3. 3. Why post Blogs?• Helps SEO• Keeps your customers updated• Shows expertise• Shows your personality• Has a potentially wide reach• Exercises your mind• It’s fun!
  4. 4. Let’s Talk Stats• The two major traffic sources for blogs are Search Engines (48%) and Social Media (28%)• 25% of Bloggers are using mobile devices for Blogging (Source: Tech18.com)• Companies that blog have 434% more indexed pages• Companies that blog have 55% more website visitors (Source: Hubspot)
  5. 5. What to Blog about Your products and services Your agency Industry news and events Community news Holidays or seasonal events Enlist the help of a guest blogger
  6. 6. When to Blog• Mornings• Wednesdays• Often, at least once a week.
  7. 7. Blogging: Step-by-step1. Create a catchy title2. Create good content3. Add anchor text4. Add pictures5. Add a call to action6. Ask questions7. Add tags8. Tell people about it
  8. 8. Benchmarking• Pageviews• Comments• Shares• Backlinks• Leads •
  9. 9. In Conclusion Bottom line: Blog early and often.Get more blogging tips at our blog http://iwbseotips.blogspot.com Thank You Darmini Kara dkara@getitc.com www.GetITC.com

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