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Social media in PROROh look, yet another social media in PR presentation<br />25 May 2011<br />
Flavour of the month<br />
for the past 72 months<br />
Remember Web 2.0?<br />
Buzzwords change<br />
Business principles evolve<br />
Social media frustrates<br />
Capitalise on awareness<br />
Forget failures<br />
Social media is nothing new<br />
It’s just conversations using different tools<br />
And just like networking<br />
Don’t expect immediate results<br />
Don’t put Descartes before the horse<br />
Research, listen, and plan<br />
Tactics follow strategy<br />
What about direct marketing?<br />
DM = One-way traffic with money the pointsman<br />
SM = multiple streams of conversations with customers<br />
The numbers don’t matter, everybody has a voice<br />
Gary Vaynerchuk – Your product is going to have a problem eventually if you don’t give a fuck<br />
Caring is massively underrated<br />
People want to believe<br />
But you need to sustain it<br />
And be flexible in your approach<br />
To help ensure you build brand loyalty<br />
But don’t take my word for it<br />
The truth is out there<br />
Thank you<br />Iwan Pienaar<br />083 974 6287<br />@iwanp<br />iwan@bairds.co.za<br />www.slideshare.net/iwanp<br />
Image credits<br />Paul Shanks<br />Emilie Hardman<br />Alan Cleaver<br />GoToNet20.net<br />DJ Frantic<br />PhOtOnQuAnTiQ...
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Social media in PR

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During this talk, I address delegates from government and financial institutions on social media in the PR context.

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Transcript of "Social media in PR"

  1. 1. Social media in PROROh look, yet another social media in PR presentation<br />25 May 2011<br />
  2. 2. Flavour of the month<br />
  3. 3. for the past 72 months<br />
  4. 4. Remember Web 2.0?<br />
  5. 5. Buzzwords change<br />
  6. 6. Business principles evolve<br />
  7. 7. Social media frustrates<br />
  8. 8. Capitalise on awareness<br />
  9. 9. Forget failures<br />
  10. 10. Social media is nothing new<br />
  11. 11. It’s just conversations using different tools<br />
  12. 12. And just like networking<br />
  13. 13. Don’t expect immediate results<br />
  14. 14. Don’t put Descartes before the horse<br />
  15. 15. Research, listen, and plan<br />
  16. 16. Tactics follow strategy<br />
  17. 17. What about direct marketing?<br />
  18. 18. DM = One-way traffic with money the pointsman<br />
  19. 19. SM = multiple streams of conversations with customers<br />
  20. 20. The numbers don’t matter, everybody has a voice<br />
  21. 21. Gary Vaynerchuk – Your product is going to have a problem eventually if you don’t give a fuck<br />
  22. 22. Caring is massively underrated<br />
  23. 23. People want to believe<br />
  24. 24. But you need to sustain it<br />
  25. 25. And be flexible in your approach<br />
  26. 26. To help ensure you build brand loyalty<br />
  27. 27. But don’t take my word for it<br />
  28. 28. The truth is out there<br />
  29. 29. Thank you<br />Iwan Pienaar<br />083 974 6287<br />@iwanp<br />iwan@bairds.co.za<br />www.slideshare.net/iwanp<br />
  30. 30. Image credits<br />Paul Shanks<br />Emilie Hardman<br />Alan Cleaver<br />GoToNet20.net<br />DJ Frantic<br />PhOtOnQuAnTiQuE<br />Andrew Mccluskey<br />Lee Davenport<br />Sean Dreilinger<br />Daniel James<br />Wonderlane<br />Bill Ward<br />Pete Prodoehl<br />Geir Arne Hjelle<br />Justin Grimes<br />The Fayj<br /><ul><li>leg0fenris
  31. 31. mhall209
  32. 32. John Harvey
  33. 33. Patrick Gage
  34. 34. Silicon Prairie News
  35. 35. edgeplot
  36. 36. OakleyOriginals
  37. 37. dwdyer
  38. 38. Mark Lee
  39. 39. Anonymous9000
  40. 40. blues kuei
  41. 41. futureatlas.com</li>
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