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Resumes for Career Changers

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  • Ivy Exec is a NON ACCREDITED business (multiple complaints on BBB!) that has been stealing money from users. --------------------------------------------------------------------------------------------------------------------------------------------- They spam MBAs with "exclusive" invitations to join... they get this emails by accessing the school's internal directories and stealing the addresses from there. --------------------------------------------------------------------------------------------------------------------------------------------- The jobs they post are copied and pasted from the career pages of top companies, they tell you, you have to pay to apply and then redirect you to the original company site... when you ask what their added value is they say that HR knows those are Ivy Exec Candidates and they get extra attention. This is bs. your resume goes into the same black hole as every other online applicant. --------------------------------------------------------------------------------------------------------------------------------------------- Then they charge you and refuse to give you a refund their excuse is that you had a free trial and you never cancelled...tricky cause they never email alerting you that your free trial is about to be over and you will be charged, if your school negotiated 6 months free after that period whether you like it or not if you don't remember to cancel your credit card is charged for 6 months of service. --------------------------------------------------------------------------------------------------------------------------------------------- If you see the logos of fortune 500 companies on their homepage, you would think those employers use Ivy Exec... not true ... several of these corporations have tried the service for free and were disappointed, Ivy Exec uses those logos without authorization. --------------------------------------------------------------------------------------------------------------------------------------------- They spam people on LinkedIn and bait them by saying in order to view 'elite job posts' they need to use a credit card for verification. They end up charging people hundreds of dollars without telling them. Check out their reviews via Better Business Bureau and notice how they are not even an accredited business! --------------------------------------------------------------------------------------------------------------------------------------------- Multiple complaints do not lie (Especially ones on BBB), do a Google search on 'Ivy Exec scams' yourself and see just how many people have been scammed by these scumbags. --------------------------------------------------------------------------------------------------------------------------------------------- Check it out for yourself and make sure you warn others of Ivy Exec's illegal and unethical billing practices. --------------------------------------------------------------------------------------------------------------------------------------------- Sources: --------------------------------------------------------------------------------------------------------------------------------------------- http://www.complaintsboard.com/complaints/ivyexeccom-c434089.html http://www.vcharges.com/ivy-exec-52 --------------------------------------------------------------------------------------------------------------------------------------------- http://www.sitejabber.com/reviews/www.ivyexec.com?rating=1 --------------------------------------------------------------------------------------------------------------------------------------------- http://www.bbb.org/new-york-city/Business-Reviews/job-listing-and-advisory-services/ivy-exec-inc-in-new-york-ny-127399/complaints --------------------------------------------------------------------------------------------------------------------------------------------- http://www.yelp.com/biz/ivy-exec-new-york-2 ---------------------------------------------------------------------------------------------------------
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  • Hello everyone, Let me start by thanking all of you for joining in. We ’re going to cover a lot of diverse items today so settle in and hold on. A bit of advice from me. One thing I’ve learned in my career is how to get the most value out of a seminar, meeting or webinar and I’d like to share that with all of you. First, focus on the big picture for the next 45 minutes or so. This webinar will be available in a couple of days on the Ivy Exec website so don ’t try to remember everything we cover. Come away from here with a couple of nuggets of valuable information. Participate, take the polls and ask questions. We won’t get to all questions but we will have look all of them over, group them and provide answers which we’ll email out over the next few weeks to all of you.
  • Branding is especially important if you are changing careers. If you present yourself as a commodity with a list of skills, you will, at worst, not be chosen as a candidate and at best you ’ll be offered compensation at the low end of the payscale.
  • Branding is especially important if you are changing careers. If you present yourself as a commodity with a list of skills, you will, at worst, not be chosen as a candidate and at best you ’ll be offered compensation at the low end of the payscale.
  • This was the resume she used to secure her current job at UC Davis. As you can see, she hasn ’t used any language or formatting to highlight the relevant skills she brings to the table for this job or for her current goal. Her job descriptions are dry in terms of content and visual elements. Looking at this, a hiring manager wouldn’t get an immediate picture of how this candidate fit into the picture.
  • The most important thing on a career changing resume is to already be playing the part of your new role. Of course, you want to be honest, but these phrases will help you position yourself in the hiring manager ’s eye. Keep in mind that as a career changer, you will have more luck networking with hiring managers than going through HR departments or recruiters. The latter have qualifications, usually years of directly relevant experience, they have to look for. A hiring manager made the list and has the authority to ignore it if he believes in a particular candidate.
  • This was the resume she used to secure her current job at UC Davis. As you can see, she hasn ’t used any language or formatting to highlight the relevant skills she brings to the table for this job or for her current goal. Her job descriptions are dry in terms of content and visual elements. Looking at this, a hiring manager wouldn’t get an immediate picture of how this candidate fit into the picture.
  • We ’ve added style befitting a communications pro, culled her relevant skills and placed them at the top in keyword form as well as narrative.
  • We went through all of Anne ’s history and pretty much ignored anything that wasn’t related to her current goal. We culled communications, PR, social media, and project management skills, highlighting them by categorizing accomplishments and adding a chart.
  • Anne ’s high school and summer experience working with children doesn’t seem immediately relevant. But with some digging we uncovered proof of her project management and communications skills that she used to success.
  • There is no branding or positioning here at all. After education, which is impressive, the first thing the reader sees here is that he founded a small food services startup. Being a founder raises red flags when you give yourself the title. Was he really the strategy and business manager?
  • Doing a career snapshot, with no titles and including an internship, gave immediate credence to his candidacy.
  • You can see his education here. We put it just below his career snapshot so it would be prominent. We also detailed his internship so we could get more value out of it than if it had been just a line item.
  • In this version of his resume, we ’ve highlighted the business results and strategic aspects of his startup experience. A chart adds visual interest while immediately telling a story of success.
  • This bank changed hands a couple of times while Alberto was here. But we highlighted the most impressive name. Also, though this candidate was anIT project manager, we made the experience as relevant as possible to his financial and business strategy goal by focusing on the results he achieved.
  • Here ’s an overview of what IvyExec offers with it’s Elite Resume Package – an intake that also helps with interview preparation, a review/update of your online profile, and a full hour of career coaching . As kind of a “one-stop-shop” IvyExec can also arrange for you to have other documents written. Both myself and Staci or Laura, the other senior writers at IvyExec, are well versed in International resumes. So if this all feels like a bit much to handle on your own, we’re here to help. Remember, the investment is very likely to be tax deductible as a job search expense. Between this and your increase income (whether by positioning you for a higher paying job or cutting off even one week from your search), you ’ll make your investment back before you know it.
  • Maciej- Time to take some questions?
  •   I want to thank you and leave you with this: Doing less than the best as you make your next transition will affect your income and quality of life for the rest of your career. If you choose to do this yourself, plan to set aside 10 to 20 hours to research, prepare the document, and get feedback from people knowledgeable in your new market. If you need help, we ’d be honored to work with you.
  • Transcript

    • 1. A Resume for the Next Chapter:Marketing Documents for Career ChangersKim Mohiuddin, NCRW, CJSSSenior Resume Writer, Ivy Exec Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 1
    • 2. About Kim• Senior Resume Writer at Ivy Exec• Former Certification Chair of The National Resume Writers’ Association• Nationally Certified Resume Writer (NCRW)• Job Search Strategist (CJSS)• TORI (Toast of the Resume Writing Industry) Nominee for Best International Resume. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 2
    • 3. Media• Published in Barron’s Resumes That Pop! and JIST’s Gallery of Best Resumes.• Featured in numerous media outlets like Time Out New York, NBC- Chicago, Yahoo! News, and others. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 3
    • 4. Poll #1: Career Change TimelineAre you…b) Thinking of changing careers?c) Planning to change careers?d) In the middle of a career change? Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 4
    • 5. Poll #2: Type of Career ChangeAre you…b) Changing industries?c) Changing functions?d) Both?e) Not sure? Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 5
    • 6. Laying a FoundationWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 6
    • 7. Style Notes Part 1Resume writing = business writing + marketing writingNo rules are set in stone. Style can vary depending on your industry andpersonality. Here are some universal guidelines:• First person, but no personal pronouns (me, I).• Leave out unnecessary articles (a, an, the). Think newspaper headline:“Waitress wins lottery.”• Formatting and parts of speech should be consistent. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 7
    • 8. Style Notes Part 2Resume writing = business writing + marketing writing• All bulleted accomplishments begin with past tense verbs.• Current job descriptions are present tense. Descriptions of former positionsare past tense.• Avoid adverbs (anything ending in “ly”).• Let facts speak for themselves.We have really everything in common with America nowadays except,of course, language.- Oscar Wilde Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 8
    • 9. Which Gas Would You Buy?Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 9
    • 10. Which Shirt Would You Buy?$15 at Wal-Mart $59 at Macy’sWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 10
    • 11. vs.• Commodities, like gas, are traded on the basis of price.• Items that are unique are traded based on their specific perceived value.• If your resume is a laundry list of education, responsibilities, and skills,then you are a commodity on the job market. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 11
    • 12. Identify Your MarketWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 12
    • 13. Anne’s Resume Heading BeforeThe recurring themes in your history and how they fit into the needs of yourmarket will determine your brand.These themes will be the “meat” of your opening profile and brandingstatement/tagline. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 13
    • 14. Favorite Phrases for Career Changers• Positioned to…• Ideally suited for…• Ready to apply X experience to Y environment.• Targeting role as… Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 14
    • 15. Anne: Singer Turned PR MavenAnne originally earned a BA in music. She has been working at heruniversity while earning her MBA. She also has some summer and highschool jobs. How can she use these to prove her value as a PR andcommunications professional? Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 15
    • 16. Anne’s Resume Heading BeforeWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 16
    • 17. Anne’s Resume Heading AfterWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 17
    • 18. Anne’s Work History AfterWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 18
    • 19. Summer Jobs and Volunteer Activities Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 19
    • 20. Alberto: Entrepreneur/Techie Turned Financial Analysis Whiz Alberto had had a successful career as an IT project manager for a big bank in Latin America. He had also helped his parents turn around a small bakery business there. With a new MBA in finance, how would he prove his value as a financial analyst and strategic planner? Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 20
    • 21. Alberto Heading BeforeWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 21
    • 22. Alberto Heading AfterWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 22
    • 23. Alberto InternshipWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 23
    • 24. Alberto Business AfterWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 24
    • 25. Alberto Bank Experience AfterWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 25
    • 26. Refine• Set up some informational interviews, contact recruiters, post to Ivy Exec.• Collect direct and implied feedback (for example, interviewers repeatedly asking you something that could be put on your resume). Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 26
    • 27. The Ivy Exec Senior Resume WritersKim Mohiuddinhas worked with clients on every inhabited continent. A TORI (Toast of the Resume Industry) Awardnominee in the international category, Kim has been featured in Yahoo News, NBC Chicago and TimeOut NY. She is the former certification chair of the National Resume Writers’ Association and certifiedjob search strategist whose resumes have been highlighted in multiple publications.Staci Collinshas over 15 years of partnering with executives, directors and senior managers to achieve their careerobjectives. She has worked in change and performance management at leading companies Accentureand Ernst & Young. She received her MBA from the University of California - Haas and BA at Harvard.Laura Hillis an expert in designing career strategies and job search campaigns. Her industry experience includes10 years as a career/outplacement coach and recruiter, as well as 10 years in banking with JPMChase. She has been published in The New York Times, The WSJ, and Forbes, and has been a featuredexpert on CNBCs The Wall Street Journal Report. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 27
    • 28. The Ivy Exec Elite Resume PackageThe Elite Package is a comprehensive evaluation of your career andaccomplishments which includes gaining a complete understanding of yourcareer goals and strategy.In-depth intake session with your certified senior resume writerGain valuable insight on how to articulate your skills andaccomplishments when interviewingA finalized and re-written resumeAn enhanced Ivy Exec profileA full hour of Career CoachingPriced at $995. To set up a 15 minute appointment to inquire about nextsteps, please go to ivyexec.clickbook.net or email resumes@ivyexec.com Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 28
    • 29. Questions?Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 29
    • 30. Thank you! To set up a 15 minute appointment to discuss your career needs please go to ivyexec.clickbook.net or email resumes@ivyexec.comWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 30