Resume = Personal Brand - How to Get it Right

Resume = Personal Brand: How to Get it RightLaura Hill, Senior Resume Writer, Ivy Exec Want more info? Go to IvyExec.com 1

About Laura• Senior Resume Writer at Ivy Exec• Ten years as a career/outplacement coach• Ten years in banking with JPM Chase• MBA in finance from NYU – Stern; BBA in marketing from University of Texas – McCombs• Certified Career Coach Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 2

Media• Her work has been published in The New York Times, The Wall Street Journal, JobsInTheMoney.com, and Smart Money.• She has been a featured career expert on CNBC, The Wall Street Journal Report With Maria Bartiromo, and MSNBC. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 3

Outline What’s different? What’s the purpose of a resume? Resume Trends Aesthetics and Formatting Content o Profile o Job description o Accomplishments Don’ts What to call it: “CV” vs. “Resume” (and bios)Q &A Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 4

Poll QuestionsPoll Question: Years of experienceWhat’s different today vs. five to 10 years ago? You’ve moved up: senior execs and retained recruiters are your audience now  Many executives (your competition) have better resumes The bar is higher: you must have accomplishments and metrics - describing your responsibilities doesn’t cut it Earlier and redundant experience should shrink Resume fashions have changed You’ve moved up . . . has your resume? Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 5

Purpose of a resume: It’s a brochure - ok to exclude or shorten irrelevant aspects of yourbackground Match you to a job and/or career path Get you in the door / get an interview Describe what you’ve done and the results; (you provide details in theinterview) NOT: give your full job description or account for your time and whereaboutsNote: tone down the accomplishments for resumes used internally at youremployer or for official business reasons Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 6

When someone looks at your resume, he/she Forms an opinion in 4 - 10 seconds Has probably looked at many resumes and/or other documents before looking at yours Looks for key information in expected places Wants to know what you do immediately Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 7

 In fashion now:  Out of fashion o Profile that positions you to a o Objective statements target audience o Be everything to everybody o Using key words for computer matching (narrative or list) o Multiple fonts/sizes, graphics, colors, too much bold; Underlining o Two pages around 10-15+ years; one page otherwise o More than two pages (exception: addendum) o Small margins; not much white space o Blocks of text o LinkedIn URL o Lot of text before the job history Tell the reader what you do o “Functional” resumes at the top of the resume Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 8

Aesthetics: Inviting to the Eye Use a serif type face (as opposed to a sans serif):  Garamond: 10.5 or 11  Palatino Linotype: 10 or 10.5  Cambria: 10  Times New Roman: 10.5+ Same font and font size throughout Not too small (makes your background seem small) No big blocks of text (maximum of three lines is a good guide) Use bolding, italics, and ALL-CAPS with discretion Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 9

Location of Information: Employer names, dates and job titles in standard locations Formore than one job at an employer, overall dates at the right margin; assignment dates next to job titles Education at the bottom Community Service, Professional Memberships, Publications and Speaking Engagements should be after Education Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 10

Content: Targeting Your Resume Profile at the top o Tell the reader what you do o Advertise what you want the reader to know o Communicate your value proposition / product features / brand o Put key words that will match the job(s) you want Absence of a profile at the top is ok  Readers assume that you want to continue doing what you do now (most recently) Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 11

Content: Company Names and Job Responsibilities  Short company description for less well known employers  Very short job descriptions – two or three lines o Un-bulleted o Role, scope, budget, staff # o Use “Lead” instead of “Direct” or “Responsible for”  Try to make all your bullets accomplishments Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 12

 Use strong/positive  Avoid words o Helped o Revamped o Coordinated o Championed o Assisted o Led/managed o Direct/directed o Developed and implemented o Proven track record o Turned around Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 13

Accomplishments: a definitionA discrete project that you managed: scope, scale, on-time, under budget, overcame obstacles Improvements over time (e.g. – annual % increases/decreases) Has a result/benefit (make money or save money; give #s whenever you can) “Selected to” “First-ever” “In spite of…” “Grew revenues x% OR from $x to $Y” Replace: o Did thus and such to improve something; with o Did thus and such that improved something X% Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 14

Don’t: Tell stories (“Recruited to turnaround…”) Include the title of the person to whom you report Bury the lead Repeat the same accomplishment in different places (even if stated differently) Use too much jargon (enough about “verticals”) Write “Global” all over the place (examples of work in named countries will convey it better) Give too much text/context (save it for the interview) Take your accomplishments out of the jobs in which they occurred Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 15

For Great Big Accomplishments With Many Facets:  Led the launch of Company Name’s first commercial product – Product Name, FDA-approved for Disease X in 2010: o Created the strategic launch plan, built cross-functional team of marketing, sales, medical, legal, regulatory, and others to execute the launch; o Led development of all promotional and educational plans and materials, including product positioning, branding, naming, messaging, key programs, and digital marketing; o Reached $1B net revenue by end of 2010 – one of the fastest biotech products to reach $1B; o Achieved 75% market share vs. competitive product launched at same time by competitor. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 16

Management consultants● For a public company in the enterprise appliance server market, conducted strategic assessment and proposed a restart. Redirected the company to deliver fully configured devices. Sold vision to board that saved in excess of $15 million by dissuading move into a crowded hardware market segment that was rapidly driving to commoditization.● Led a $32M global business process reengineering and transformation program for a $1B document solutions joint venture. With a team of 50, transformed finance, supply chain, sales and distribution. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 17

Proper Terminology Biographies o Speaking engagements o Not-for-profit/professional associations o Not used for job search In the U.S., it’s always called a resume – even for CEOs In the U.S., a CV is used only in academia and is multi-page Outside the U.S., you can call it a CV if you like Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 18

Important Advice: Keep a career file at your fingertips o Record key metrics when you start an assignment o Collect important facts/metrics o Write a summary of accomplishments for your boss in advance of your performance review Update your resume annually with new accomplishments and results Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 19

The Ivy Exec Senior Resume WritersLaura Hillis an expert in designing career strategies and job search campaigns. Her industry experience includes10 years as a career/outplacement coach and recruiter, as well as 10 years in banking with JPMChase. She has been published in The New York Times, The WSJ, and Forbes, and has been a featuredexpert on CNBCs The Wall Street Journal Report.Kim Mohiuddinhas worked with clients on every inhabited continent. A TORI (Toast of the Resume Industry) Awardnominee in the international category, Kim has been featured in Yahoo News, NBC Chicago and TimeOut NY. She is the former certification chair of the National Resume Writers’ Association and certifiedjob search strategist whose resumes have been highlighted in multiple publications.Staci Collinshas over 15 years of partnering with executives, directors and senior managers to achieve their careerobjectives. She has worked in change and performance management at leading companies Accentureand Ernst & Young. She received her MBA from the University of California - Haas and BA at Harvard. Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 20

The Ivy Exec Elite Resume PackageThe Elite Package is a comprehensive evaluation of your career andaccomplishments which includes a career diagnostic, a fully rewritten resumeand a coaching session focused on overcoming any professional roadblocks. In-depth intake session with your certified senior resume writer Gain valuable insight on how to articulate your skills and accomplishments when interviewing A finalized and re-written resume An enhanced Ivy Exec profile A full hour of Career CoachingTo set up a 15 minute appointment to inquire about next steps, please go toivyexec.clickbook.net or email resumes@ivyexec.com Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 21

Thank you! The Road to Success is Always Under Construction To set up a 15 minute appointment todiscuss Ivy Exec’s Resume Services please go to ivyexec.clickbook.net or email resumes@ivyexec.comWant more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com 22

http://blog.ivyexec.com	5215
http://blog.ivyexec.com.	3
https://si0.twimg.com	1

Resume = Personal Brand - How to Get it Right

by Ivy Exec

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 5,219

Statistics