Personal Branding - Part 1: The BenefitsHow an Authentic Personal Brand Expands Your OptionsPresented by MIBOSO® CEO & Fou...
Part 1 Agenda            Top-Line Brand Benefits          4 Brand Secrets - Revealed                   Warnings!  Real Cli...
Part 1 Agenda    The Opportunity Cost   Myths & Misperceptions Conflicting ‘Expert’ Rhetoric Illogical Branding Practices ...
Top-Line Brand Benefits     Your Authentic Personal Brand ensures you will:● Never feel “put on the spot” when you’re ques...
Top-Line Brand Benefits     Your Authentic Personal Brand ensures you will:● Promote yourself masterfully, so people seek ...
Top-Line Brand Benefits Your Authentic Personal Brand ensures you will:● Make lasting impressions in less than a minute   ...
Top-Line Brand Benefits  Your Authentic Personal Brand ensures you will:● Become skilful and comfortable in the spotlight ...
The 4 Secrets - Revealed Your Authentic Personal Brand enables you to:#1 Present yourself as the obvious best choice      ...
The 4 Secrets - RevealedYour Authentic Personal Brand enables you to:    #2 Supercharge your success rate               Wa...
The 4 Secrets - Revealed     Your Authentic Personal Brand enables you to:#3 Express your expertise so convincingly, your ...
The 4 Secrets - RevealedYour Authentic Personal Brand enables you to:#4 Identify and actively pursue your dreams          ...
Warning! Don’t even think of applying for a new position,          raise or promotion until you:● Can clearly state your c...
Warning!    Don’t even think of applying for a new position,             raise or promotion until you:  ● Know which stren...
Warning!Don’t even think of applying for a new position,         raise or promotion until you:● Know what makes you who yo...
Warning!Don’t even think of applying for a new position,         raise or promotion until you:    ● Can express your uniqu...
36 Real Client Complaints#14 How can I figure out where to put my effort to get    the results I want?                    ...
36 Real Client Complaints#17 What I get paid to do totally conflicts with my values    and ideals. How can I find a job th...
36 Real Client Complaints#20 I love my career but it pays poorly. How can I    increase my earnings without giving up what...
36 Real Client Complaints#24 I’ve reached the top of my career and there’s nowhere    to go but down. Am I supposed to jus...
36 Real Client Complaints#29 I’ve had a very successful career.    But I have children now. I want a job that    gives me ...
36 Real Client Complaints#30 Since I took a leave of absence to care for my    dying mother, the job that I used to love s...
36 Real Client Complaints#32 I’m one of the top professionals in my field, but my    profession is changing. I’m expected ...
36 Real Client Complaints#35 Many customers have complemented my work and   told me I should be in business for myself. I ...
Real Client Story  Danielle’s Dilemma  Want more info? Go to IvyExec.com                                      24
Real Client Story  Danielle’s Solution  Want more info? Go to IvyExec.com                                      25
About RosemaryDrive ● Passion ● Expertise ● Experience         ● Proof of Performance           Want more info? Go to IvyE...
Let’s CompareIndividuals without        vs.          Individuals with personal brands                      successful pers...
The OpportunityWhat’s on the table for those seekingauthentic personal and business lives     through a personal brand?   ...
The Opportunity Cost     Lost Time vs. Time Gained         Costs vs. SavingsLost Earnings vs. Increased Earnings      Frus...
Myths & Misperceptions                Logo vs. Brandwww.examiner.com/article/when-is-a-logo-a-brand               Want mor...
Myths & MisperceptionsOn-line Brand vs. 360° Brand     Want more info? Go to IvyExec.com                                  ...
Conflicting ‘Expert’ Rhetoric Self-Promoter vs. Brand Expert       Want more info? Go to IvyExec.com                      ...
Illogical Branding Practices     Strutting and Bribery               vs.  Validated, Repeatable Value       Want more info...
Speculative ClaimsBig Headline Claims, Small Print Corrections                    vs.    Consistent Claims, Value & Delive...
Documented Benefits        Our Clients Talk About   the Benefits their Brands Deliverhttp://www.miboso.com/ravereviews.htm...
Q&AAsk Your Questions! Want more info? Go to IvyExec.com                                     36
Reach Your Brand of Success             Our Offer  http://www.miboso.com/ivyexec/        Want more info? Go to IvyExec.com...
Key Points SummaryPersonal Branding - Part 1: The Benefits           Want more info? Go to IvyExec.com                    ...
Preview            What we’ll cover inPersonal Branding - Part 2: The MechanicsHow an Authentic Personal Brand Produces Sp...
Thank You!                    Your Gift7 Mistakes People Make When Starting to Craft their        Authentic Personal Brand...
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MIBOSO Authentic Personal Branding

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  • Warning to all! Ivy Exec is a scam. They charge your credit card without letting you know. They are scammers from Eastern Europe who have multiple complaints against them on Better Bussiness Bureau, Yelp and Complaint Board. Read this again: They will charge you hundreds of dollars without any prior notification. Never give them your credit card information for any reason. It will end up someplace in Balkans and you will never get your money back. They steal job leads from other recruiters and disguise them as their own. Then they tell you that you have been 'selected' to view ELITE jobs, and the only way to join their site is to get verified via a credit card. Then, a month later they charge your credit card without telling you. A bunch of job seekers have been scammed by these Serbian criminals and many of them are joining together to file a lawsuit against Ivy Exec. I repeat, DO NOT trust them with your information! They will take your money without telling you. Please warn others!
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MIBOSO Authentic Personal Branding

  1. 1. Personal Branding - Part 1: The BenefitsHow an Authentic Personal Brand Expands Your OptionsPresented by MIBOSO® CEO & Founder, Rosemary Davies-Janes Want more info? Go to IvyExec.com 1
  2. 2. Part 1 Agenda Top-Line Brand Benefits 4 Brand Secrets - Revealed Warnings! Real Client Complaints Resolved by Branding A Real Client’s Story About the PresenterComparison of Branded vs. Unbranded Individuals The Opportunity Want more info? Go to IvyExec.com 2
  3. 3. Part 1 Agenda The Opportunity Cost Myths & Misperceptions Conflicting ‘Expert’ Rhetoric Illogical Branding Practices Speculative Claims Documented BenefitsPart 1 - Key Points Summary Part 2 - Preview Want more info? Go to IvyExec.com 3
  4. 4. Top-Line Brand Benefits Your Authentic Personal Brand ensures you will:● Never feel “put on the spot” when you’re questioned, as you can easily back your claims with explicit proof. Want more info? Go to IvyExec.com 4
  5. 5. Top-Line Brand Benefits Your Authentic Personal Brand ensures you will:● Promote yourself masterfully, so people seek you out Want more info? Go to IvyExec.com 5
  6. 6. Top-Line Brand Benefits Your Authentic Personal Brand ensures you will:● Make lasting impressions in less than a minute Want more info? Go to IvyExec.com 6
  7. 7. Top-Line Brand Benefits Your Authentic Personal Brand ensures you will:● Become skilful and comfortable in the spotlight Want more info? Go to IvyExec.com 7
  8. 8. The 4 Secrets - Revealed Your Authentic Personal Brand enables you to:#1 Present yourself as the obvious best choice Want more info? Go to IvyExec.com 8
  9. 9. The 4 Secrets - RevealedYour Authentic Personal Brand enables you to: #2 Supercharge your success rate Want more info? Go to IvyExec.com 9
  10. 10. The 4 Secrets - Revealed Your Authentic Personal Brand enables you to:#3 Express your expertise so convincingly, your talent, sincerity and commitment shine through Want more info? Go to IvyExec.com 10
  11. 11. The 4 Secrets - RevealedYour Authentic Personal Brand enables you to:#4 Identify and actively pursue your dreams Want more info? Go to IvyExec.com 11
  12. 12. Warning! Don’t even think of applying for a new position, raise or promotion until you:● Can clearly state your competitive advantage Want more info? Go to IvyExec.com 12
  13. 13. Warning! Don’t even think of applying for a new position, raise or promotion until you: ● Know which strengths are your greatest assets,and how to leverage them to get the responsibilities, the role, the remuneration and the respect you want Want more info? Go to IvyExec.com 13
  14. 14. Warning!Don’t even think of applying for a new position, raise or promotion until you:● Know what makes you who you are today, and can express it in a clear story that “makes perfect sense” Want more info? Go to IvyExec.com 14
  15. 15. Warning!Don’t even think of applying for a new position, raise or promotion until you: ● Can express your unique appeal so it shines through your on-line profiles and written documents just as strongly as when you present in person Want more info? Go to IvyExec.com 15
  16. 16. 36 Real Client Complaints#14 How can I figure out where to put my effort to get the results I want? Want more info? Go to IvyExec.com 16
  17. 17. 36 Real Client Complaints#17 What I get paid to do totally conflicts with my values and ideals. How can I find a job that doesn’t? Want more info? Go to IvyExec.com 17
  18. 18. 36 Real Client Complaints#20 I love my career but it pays poorly. How can I increase my earnings without giving up what I love? Want more info? Go to IvyExec.com 18
  19. 19. 36 Real Client Complaints#24 I’ve reached the top of my career and there’s nowhere to go but down. Am I supposed to just hang in here for another 20 years until it’s time to retire? Want more info? Go to IvyExec.com 19
  20. 20. 36 Real Client Complaints#29 I’ve had a very successful career. But I have children now. I want a job that gives me the flexibility to be there for them, and I have no idea what that might be. Want more info? Go to IvyExec.com 20
  21. 21. 36 Real Client Complaints#30 Since I took a leave of absence to care for my dying mother, the job that I used to love seems pointless. But I’m way too young to retire. How can I figure out what sort of work I’ll find meaningful? Want more info? Go to IvyExec.com 21
  22. 22. 36 Real Client Complaints#32 I’m one of the top professionals in my field, but my profession is changing. I’m expected to do tasks I dislike (and do poorly) yet I want to continue producing quality work. How can I reposition myself and/or change my employer’s expectations? Want more info? Go to IvyExec.com 22
  23. 23. 36 Real Client Complaints#35 Many customers have complemented my work and told me I should be in business for myself. I stayed employed for job security. These days it seems safer to be self employed. But I’m stuck because I don’t know how to sell myself or my expertise. Want more info? Go to IvyExec.com 23
  24. 24. Real Client Story Danielle’s Dilemma Want more info? Go to IvyExec.com 24
  25. 25. Real Client Story Danielle’s Solution Want more info? Go to IvyExec.com 25
  26. 26. About RosemaryDrive ● Passion ● Expertise ● Experience ● Proof of Performance Want more info? Go to IvyExec.com 26
  27. 27. Let’s CompareIndividuals without vs. Individuals with personal brands successful personal brands Want more info? Go to IvyExec.com 27
  28. 28. The OpportunityWhat’s on the table for those seekingauthentic personal and business lives through a personal brand? Want more info? Go to IvyExec.com 28
  29. 29. The Opportunity Cost Lost Time vs. Time Gained Costs vs. SavingsLost Earnings vs. Increased Earnings Frustration vs. Fulfillment Average vs. Accomplished Unknown vs. Well Known Passed Over vs. Sought Out Want more info? Go to IvyExec.com 29
  30. 30. Myths & Misperceptions Logo vs. Brandwww.examiner.com/article/when-is-a-logo-a-brand Want more info? Go to IvyExec.com 30
  31. 31. Myths & MisperceptionsOn-line Brand vs. 360° Brand Want more info? Go to IvyExec.com 31
  32. 32. Conflicting ‘Expert’ Rhetoric Self-Promoter vs. Brand Expert Want more info? Go to IvyExec.com 32
  33. 33. Illogical Branding Practices Strutting and Bribery vs. Validated, Repeatable Value Want more info? Go to IvyExec.com 33
  34. 34. Speculative ClaimsBig Headline Claims, Small Print Corrections vs. Consistent Claims, Value & Delivery Want more info? Go to IvyExec.com 34
  35. 35. Documented Benefits Our Clients Talk About the Benefits their Brands Deliverhttp://www.miboso.com/ravereviews.html Want more info? Go to IvyExec.com 35
  36. 36. Q&AAsk Your Questions! Want more info? Go to IvyExec.com 36
  37. 37. Reach Your Brand of Success Our Offer http://www.miboso.com/ivyexec/ Want more info? Go to IvyExec.com 37
  38. 38. Key Points SummaryPersonal Branding - Part 1: The Benefits Want more info? Go to IvyExec.com 38
  39. 39. Preview What we’ll cover inPersonal Branding - Part 2: The MechanicsHow an Authentic Personal Brand Produces Specific, Measurable, Trackable Benefits Want more info? Go to IvyExec.com 39
  40. 40. Thank You! Your Gift7 Mistakes People Make When Starting to Craft their Authentic Personal Brands (Podcast) Access Your Gift at: http://www.miboso.com/ivyexec/ Want more info? Go to IvyExec.com 40

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