IvyExec.com Webinar - Case Interview Skills Refresher

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  • Warning to all! Ivy Exec is a scam. They charge your credit card without letting you know. They are scammers from Eastern Europe who have multiple complaints against them on Better Bussiness Bureau, Yelp and Complaint Board. Read this again: They will charge you hundreds of dollars without any prior notification. Never give them your credit card information for any reason. It will end up someplace in Balkans and you will never get your money back. They steal job leads from other recruiters and disguise them as their own. Then they tell you that you have been 'selected' to view ELITE jobs, and the only way to join their site is to get verified via a credit card. Then, a month later they charge your credit card without telling you. A bunch of job seekers have been scammed by these Serbian criminals and many of them are joining together to file a lawsuit against Ivy Exec. I repeat, DO NOT trust them with your information! They will take your money without telling you. Please warn others!
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  • 1. Want more info? Go to IvyExec.com Case Interview Skills Refresher Nevin Kamath ∙ Founder, TheCaseCoach.com
  • 2. Want more info? Go to IvyExec.com The goal for today
    • Learn skills to crack a case interview
    • How?
    • Listen to the sample question
    • Write down or speak your answer
    • Compare your answer to my sample answer
    • Ask me a question!
  • 3. Want more info? Go to IvyExec.com My background
    • McKinsey & Company
      • Interviewed consulting candidates
    • Founder of TheCaseCoach ( www.thecasecoach.com )
      • Work with elite global professionals
      • Help clients prepare to work with top consulting firms
    • Adjunct Professor @ USC Marshall School of Business
      • Teach resume and cover letter writing
      • Teach business communication
  • 4. Want more info? Go to IvyExec.com Some questions for you (Audience Poll)
  • 5. Want more info? Go to IvyExec.com Why should you learn to crack a case interview?
    • Land a position in a strategy role
      • Strategy consulting
      • Corporate strategy
      • Product marketing
    • Speak the language of consultants
    • Improve your startup business plan
  • 6. Want more info? Go to IvyExec.com What case interviewers are looking for
    • Types of Questions
    • Quantitative ability & judgment (Market sizing, exhibits)
      • Analytical rigor ( “ MECE ” )
      • Problem solving creativity (MacGyver)
    • Formats
      • Candidate-led vs. Interviewer-led
      • 1:1 and Group interviews
    =Today ’ s case
  • 7. Want more info? Go to IvyExec.com Most Common Case Interview Topics Source: J-P Martins, Head of Consulting Careers at London Business School =Today ’ s case
  • 8. Want more info? Go to IvyExec.com Today ’ s Case
      • Grow revenues for “ Bentham Technologies ”
      • Rich and varied case
      • I adapted this from “ Dark Sky ” in Kellogg Consulting Club casebook, 2010 Edition
  • 9. Want more info? Go to IvyExec.com Case Interview Skills Case Introduction
  • 10. Want more info? Go to IvyExec.com Listen to the question (Question will be spoken aloud)
  • 11. Want more info? Go to IvyExec.com Write or speak your answer PROBLEM: Our client, Bentham Technologies (Bentham), is a small manufacturer of unmanned (i.e. remotely piloted) data collection aircraft based in Sunnyvale, CA. Bentham produces a single product called the SkyVisor, an unmanned aircraft originally designed for weather exploration. Several years ago, the United States military began purchasing SkyVisors for use in intelligence, surveillance and reconnaissance missions. Recently SkyVisor sales have leveled off, and Jeremy Bentham, the client CEO, has approached our firm to help determine ways the company can grow its top line revenue.
  • 12. Want more info? Go to IvyExec.com Discussion
    • Restate the question in your own words
    • Clarify any specific areas that are unclear
    • Request whether there are any specific financial or time-based objectives
  • 13. Want more info? Go to IvyExec.com Sample Response (Response will be spoken aloud)
  • 14. Want more info? Go to IvyExec.com Case Interview Skills Case Introduction Analytical Thinking
    • Restate the question in your own words
    • Clarify any specific areas that are unclear
    • Request whether there are any specific financial or time-based objectives
  • 15. Want more info? Go to IvyExec.com Listen to the question (Question will be spoken aloud)
  • 16. Want more info? Go to IvyExec.com Write or speak your answer How should the client grow top line revenues?
  • 17. Want more info? Go to IvyExec.com Discussion
    • Revenue Equation: Revenue = Price X Quantity
    • Ansoff Matrix (Products / Customers)
    • Organic / Inorganic Growth
    • Note that all are MECE!
  • 18. Want more info? Go to IvyExec.com Sample Response (Response will be spoken aloud)
  • 19. Want more info? Go to IvyExec.com Questions?
  • 20. Want more info? Go to IvyExec.com Case Interview Skills Case Introduction Creative Thinking Analytical Thinking
    • Revenue Equation: Revenue = Price X Quantity
    • Ansoff Matrix (Products / Customers)
    • Organic / Inorganic Growth
    • Note that all are MECE!
    • Restate the question in your own words
    • Clarify any specific areas that are unclear
    • Request whether there are any specific financial or time-based objectives
  • 21. Want more info? Go to IvyExec.com Listen to the question (Question will be spoken aloud)
  • 22. Want more info? Go to IvyExec.com Write or speak your answer What are some alternative applications for the client ’ s technology?
  • 23. Want more info? Go to IvyExec.com Discussion
    • Check if you can relax constraints (If so get silly!)
    • Decompose the problem, then rebuild up
  • 24. Want more info? Go to IvyExec.com Sample Response (Response will be spoken aloud)
  • 25. Want more info? Go to IvyExec.com Questions?
  • 26. Want more info? Go to IvyExec.com Case Interview Skills Case Introduction Creative Thinking Quantitative Thinking Analytical Thinking
    • Check if you can relax constraints (If so get silly!)
    • Decompose the problem, then rebuild up
    • Revenue Equation: Revenue = Price X Quantity
    • Ansoff Matrix (Products / Customers)
    • Organic / Inorganic Growth
    • Note that all are MECE!
    • Restate the question in your own words
    • Clarify any specific areas that are unclear
    • Request whether there are any specific financial or time-based objectives
  • 27. Want more info? Go to IvyExec.com Listen to the question (Question will be spoken aloud)
  • 28. Want more info? Go to IvyExec.com Write or speak your answer What is the revenue maximizing option for the client? NOTE: SkyVisor will sell at $110,000 and forecast demand remains flat at 50 units Model (Option) Navy forecast demand (Units) Army forecast demand (Units) Price per aircraft ($) Expected cannibalization rate versus the SkyVisor (%) WaterVisor 45 0 $220,000 40% LandVisor 0 65 $210,000 70% UltraVisor 35 50 $180,000 90%
  • 29. Want more info? Go to IvyExec.com Discussion
    • First, figure out what ’ s going on
    • Set up an equation and confirm
    • Solve the problem out loud
    • “ Sanity-check ” your answers internally
  • 30. Want more info? Go to IvyExec.com Sample Response
    • Expected Revenue of the SkyVisor
    • SkyVisor Only = $110K * 50 units = $5.5M
    • WaterVisor: $5.5M * 60% = $3.30M
    • LandVisor: $5.5M * 30% = $1.65M
    • UltraVisor: $5.5M * 10% = $0.55M
    • Expected Revenue of the New Product
    • WaterVisor: 45 units * $220,000 = $9.9M
    • LandVisor: 65 units * $210,000 = $13.65M
    • UltraVisor: 85 units * $180,000 = $15.3M
    • Total Expected Revenue for Each Scenario
    • Skyvisor only:
    • WaterVisor + Skyvisor: $9.9M + $3.30M = $13.2M
    • LandVisor + Skyvisor: $1.65M + $13.65M = $15.3M
    • UltraVisor + Skyvisor: $0.55M + $15.3M = $15.85M
  • 31. Want more info? Go to IvyExec.com Questions?
  • 32. Want more info? Go to IvyExec.com Case Interview Skills Case Introduction Creative Thinking Quantitative Thinking Analytical Thinking Case Conclusion
    • First, figure out what ’ s going on
    • Set up an equation and confirm
    • Solve the problem out loud
    • Check if you can relax constraints (If so get silly!)
    • Decompose the problem, then rebuild up
    • Revenue Equation: Revenue = Price X Quantity
    • Ansoff Matrix (Products / Customers)
    • Organic / Inorganic Growth
    • Note that all are MECE!
    • Restate the question in your own words Clarify any specific areas that are unclear
    • Request whether there are any specific financial or time-based objectives
  • 33. Want more info? Go to IvyExec.com Listen to the question (Question will be spoken aloud)
  • 34. Want more info? Go to IvyExec.com Write or speak your answer What is the perspective you would like to share with the client ’ s board of directors?
  • 35. Want more info? Go to IvyExec.com Discussion
    • Return to the original question
    • Start with your recommendation, then rationale
    • Acknowledge the risks associated with this position
    • Discuss any next steps to validate the recommendation or mitigate risks
  • 36. Want more info? Go to IvyExec.com Sample Response (Response will be spoken aloud)
  • 37. Want more info? Go to IvyExec.com Questions?
  • 38. Want more info? Go to IvyExec.com Where to find me www.thecasecoach.com [email_address]
  • 39. Want more info? Go to IvyExec.com Case Interview Skills Case Introduction Creative Thinking Quantitative Thinking Analytical Thinking Case Conclusion
    • Return to the original question
    • Start with your recommendation, then rationale
    • Acknowledge the risks associated with this position
    • Discuss any next steps to validate the recommendation or mitigate risks
    • First, figure out what ’ s going on
    • Set up an equation and confirm
    • Solve the problem out loud
    • Check if you can relax constraints (If so get silly!)
    • Decompose the problem, then rebuild up
    • Revenue Equation: Revenue = Price X Quantity
    • Ansoff Matrix (Products / Customers)
    • Organic / Inorganic Growth
    • Note that all are MECE!
    • Restate the question in your own words
    • Clarify any specific areas that are unclear
    • Request whether there are any specific financial or time-based objectives