trainleaders Form, Follow or Fear the Future
Agenda <ul><li>What how and who.........Old world order </li></ul><ul><li>Inverted social capital </li></ul><ul><li>New wo...
Marshmallows <ul><li>Don't eat marshmallows </li></ul>
What are social media? <ul><li>Social media are works of user-created video, audio, text or multimedia that are published ...
Common themes <ul><li>User-generated content UGC </li></ul><ul><li>Video, audio, text or multimedia </li></ul><ul><li>Shar...
What How Who <ul><li>What direction are you going in </li></ul><ul><li>Are you in a startup, growth, matured, declining, r...
Old world New world order <ul><li>Sumerian Tablet  Walking upright </li></ul><ul><li>Papyrus  Paths  </li></ul><ul><li>Gut...
Old World Order <ul><li>How to get your message to market? </li></ul><ul><li>Advertising – Print Radio TV Internet  </li><...
Old World Order <ul><li>TV favoured as most powerful – yet likely most expensive and most difficult to measure results.......
The Point? Inverted social capital <ul><li>The internet and Social media specifically has created a level playing field fo...
Convergence Change <ul><li>Email soon dead  90% 200bn a day spam </li></ul><ul><li>Your mobile is your new PC - in 3 years...
New World Order <ul><li>Social media touches every aspect of your organisation, internally and externally </li></ul><ul><l...
New World Order <ul><li>Facebook > 400m subscribers > 20% internet users </li></ul><ul><li>Facebook = 3 rd  country in the...
New World Order <ul><li>Social Media has overtaken porn as the #1 activity on the Web  </li></ul><ul><li>Source: Huffingto...
Value and RoI Use Case Value/ROI Brand Audit Identify opportunities in Social Media Social Media Campaigns Measure progres...
Join the conversations <ul><li>So what is your 2010 social media strategy </li></ul><ul><li>Your 2 brands – personal/corpo...
Outcomes of your strategy <ul><li>Increase your number of transactions </li></ul><ul><li>Increase their value </li></ul><u...
But I don't have time...... <ul><li>Knowing what to say helps </li></ul><ul><li>Knowing where to say it helps </li></ul><u...
Use & Automation of Social Media Platforms
Reach  Depth   Useful updates <ul><li>Know  Like  Follow </li></ul><ul><li>Open Random  Supportive </li></ul><ul><li>Want ...
Search engines <ul><li>Youtube – 2 nd  largest </li></ul><ul><li>Facebook – 4 th  largest </li></ul><ul><li>Important you ...
Many places… <ul><li>Networking sites: </li></ul><ul><ul><li>eg Facebook, LinkedIn, Ecademy, Xing, Ning, Viadeo </li></ul>...
What is RSS <ul><li>RSS  (most commonly expanded as &quot;Really Simple Syndication&quot;) is a family of web feed formats...
Sharing useful news From RSS news feeds Google Reader (auto-gather,  manual distribution) large number of sites
OR / download into Browser Google profile Individual sharing sites to share web page with another site such as Global favo...
Youtube automation
RSS feed feed
Blog sharing tools <ul><li>allow multiple Blog postings </li></ul><ul><li>on different platforms </li></ul><ul><li>link di...
Free Google Tools <ul><li>Google Local Business – inc maps listing </li></ul><ul><li>Google Profile </li></ul><ul><li>Goog...
Guaranteed value from us <ul><li>So first you need a strategy........... We'll guide you </li></ul><ul><li>Then we can sho...
Guaranteed value from us <ul><li>How to write your profile </li></ul><ul><li>We'll show you how to do it all - in a day! <...
Social media 4 grown ups <ul><li>Oh yes and we can show you who is talking about you...... </li></ul><ul><li>Provide you w...
Questions? <ul><li>Better informed </li></ul><ul><li>Better decision making </li></ul><ul><li>Better world </li></ul><ul><...
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Trainleaders1hr010410

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Introduction to social media includes automation techniques, free tools that will help your business, how we can help you

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Trainleaders1hr010410

  1. 1. trainleaders Form, Follow or Fear the Future
  2. 2. Agenda <ul><li>What how and who.........Old world order </li></ul><ul><li>Inverted social capital </li></ul><ul><li>New world order </li></ul><ul><li>Value and RoI </li></ul><ul><li>Free tools – how to be found </li></ul><ul><li>Automation </li></ul><ul><li>What is your strategy? </li></ul><ul><li>Questions and conclusion </li></ul>
  3. 3. Marshmallows <ul><li>Don't eat marshmallows </li></ul>
  4. 4. What are social media? <ul><li>Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. www.capilanou.ca/help/active-cms/glossary.html </li></ul><ul><li>Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, LinkedIn, Facebook, Twitter etc) www.bottlepr.co.uk/glossary.html </li></ul>
  5. 5. Common themes <ul><li>User-generated content UGC </li></ul><ul><li>Video, audio, text or multimedia </li></ul><ul><li>Sharing & discussion </li></ul><ul><li>Opinions insights experiences perspectives </li></ul>
  6. 6. What How Who <ul><li>What direction are you going in </li></ul><ul><li>Are you in a startup, growth, matured, declining, renewed organisation </li></ul><ul><li>Who provides your foresight </li></ul><ul><li>How is the need for change recognised </li></ul><ul><li>How integrated is your value chain for shareholders, employees, customers, clients, volunteers, suppliers </li></ul>
  7. 7. Old world New world order <ul><li>Sumerian Tablet Walking upright </li></ul><ul><li>Papyrus Paths </li></ul><ul><li>Gutenberg Press Wheel </li></ul><ul><li>Telegraph Roads </li></ul><ul><li>Fear Telephone Carts </li></ul><ul><li>Or Radio Carriage </li></ul><ul><li>Celebrate Computer Train </li></ul><ul><li>Technology TV Car </li></ul><ul><li>Radar Lorry </li></ul><ul><li>Satellites Plane </li></ul><ul><li>WWW Satellite </li></ul><ul><li>Mobile Space </li></ul>
  8. 8. Old World Order <ul><li>How to get your message to market? </li></ul><ul><li>Advertising – Print Radio TV Internet </li></ul><ul><li>PR Word of mouth Networking Direct Mail </li></ul><ul><li>In a competitive market all required huge sums of capital </li></ul><ul><li>We trusted a few large organisations </li></ul><ul><li>BBC ITV Telegraph Independent </li></ul><ul><li>World is fragmenting </li></ul><ul><li>Bloggers are now stars </li></ul>
  9. 9. Old World Order <ul><li>TV favoured as most powerful – yet likely most expensive and most difficult to measure results.......... </li></ul><ul><li>You can now have a 2 minute video created for £200! Spread globally............ </li></ul><ul><li>In 1835 James Gordon Bennet founded the first mass circulation daily paper in New York (Herald) </li></ul><ul><li>It cost $10,000 in today’s money* </li></ul><ul><li>By 1850 to achieve the same result cost $2,500,000 in todays money...........* </li></ul><ul><li>*source Yochai Benkler – The Wealth of Networks </li></ul>
  10. 10. The Point? Inverted social capital <ul><li>The internet and Social media specifically has created a level playing field for promoting your organisation </li></ul><ul><li>You can compete equally and very often more successfully than large brands because they do not understand social media due to inertia – clinging onto old ways of business! </li></ul>
  11. 11. Convergence Change <ul><li>Email soon dead 90% 200bn a day spam </li></ul><ul><li>Your mobile is your new PC - in 3 years </li></ul><ul><li>The world of private & closed is gone </li></ul><ul><li>Celebrate the true marvel that is web 3.0 </li></ul><ul><li>Free press? Collaboration? Local politics? </li></ul>
  12. 12. New World Order <ul><li>Social media touches every aspect of your organisation, internally and externally </li></ul><ul><li>Are you listening, managing & monitoring this </li></ul><ul><li>By not engaging - other people control what is said about you </li></ul><ul><li>Engaging overcomes this whilst beneficially attracting people/customers towards you </li></ul>
  13. 13. New World Order <ul><li>Facebook > 400m subscribers > 20% internet users </li></ul><ul><li>Facebook = 3 rd country in the world </li></ul><ul><li>Estimated > 200m blogs source: Blogherald </li></ul><ul><li>33% adults post > weekly to web - Facebook, Twitter* </li></ul><ul><li>25% of adults publish a blog & upload video/audio* </li></ul><ul><li>60% maintain a profile on a social networking site* </li></ul><ul><li>70% Read blogs, tweets and watch UGC video* </li></ul><ul><li>In 2 months UGC > combined content of ABC NBC CBS since 1948, when ABC started source: Did you know 4 </li></ul><ul><li>Google earns $200 a second </li></ul><ul><li>Teanagers 6 X more effective on web than adults source BBC </li></ul><ul><li>* Source http://www.lostremote.com/2010/01/20/adult-social-media-use-hits-new-highs/ </li></ul>
  14. 14. New World Order <ul><li>Social Media has overtaken porn as the #1 activity on the Web </li></ul><ul><li>Source: Huffington Post </li></ul><ul><li>Fastest growing segment on Facebook is 55-65 yr old females Source: Inside Facebook Blog </li></ul><ul><li>80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what this means for bad customer experiences? Source: Attempting to Relocate </li></ul><ul><li>25% of search results for the World’s Top 20 largest brands are links to user-generated content Source: Marketing Vox & Nielsen </li></ul><ul><li>Only 18% of traditional TV campaigns generate a positive ROI </li></ul><ul><li>Source:  “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007 </li></ul><ul><li>24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us Source: Yahoo Finance </li></ul>
  15. 15. Value and RoI Use Case Value/ROI Brand Audit Identify opportunities in Social Media Social Media Campaigns Measure progress of Social Media efforts Corporate Marketing Increased sales & rate of return on ad spend Customer Service Increased satisfaction, brand loyalty, awareness Competitive Insight Identify differentiating features & innovate Public Relations Efficient use of time & identify influencers Sales – Lead Generation Increased sales & shortened sales cycle Search Engine Optimization More effective SEO & organic visibility Product Development Reduced market research costs HR Reduced hiring costs & less churn
  16. 16. Join the conversations <ul><li>So what is your 2010 social media strategy </li></ul><ul><li>Your 2 brands – personal/corporate </li></ul><ul><li>What are your core messages </li></ul><ul><li>Targeting your conversations where? </li></ul><ul><li>Which platforms to use? </li></ul><ul><li>Listening managing monitoring </li></ul><ul><li>Freeing and allocating resources </li></ul><ul><li>Being everywhere at once </li></ul><ul><li>Digital time management </li></ul>
  17. 17. Outcomes of your strategy <ul><li>Increase your number of transactions </li></ul><ul><li>Increase their value </li></ul><ul><li>Increase their frequency </li></ul><ul><li>Increase your margins </li></ul><ul><li>Measure sales activity with SM activity and company activity = what works, what doesn’t </li></ul>
  18. 18. But I don't have time...... <ul><li>Knowing what to say helps </li></ul><ul><li>Knowing where to say it helps </li></ul><ul><li>Using multi media makes your customer experience richer – post by txt or email </li></ul><ul><li>Automation means that you can be in many places at once................ </li></ul><ul><li>Understanding your browser helps </li></ul><ul><li>Managing your inbox helps </li></ul><ul><li>Honestly where are you investing time on marketing? </li></ul>
  19. 19. Use & Automation of Social Media Platforms
  20. 20. Reach Depth Useful updates <ul><li>Know Like Follow </li></ul><ul><li>Open Random Supportive </li></ul><ul><li>Want to be seen in many places at same time (live in a fragmented world) BBC Christmas shows </li></ul><ul><li>More places: </li></ul><ul><ul><li>more likely to be stumbled upon </li></ul></ul><ul><ul><li>easier for Google (search engines) to find you </li></ul></ul><ul><ul><li>easier for aquaintances and friends to find you </li></ul></ul><ul><ul><li>EASIER FOR STRANGERS TO FIND YOU </li></ul></ul>
  21. 21. Search engines <ul><li>Youtube – 2 nd largest </li></ul><ul><li>Facebook – 4 th largest </li></ul><ul><li>Important you are found on: </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Youtube </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>? ? ? cost effective listings with other sites ? ? ? </li></ul></ul>
  22. 22. Many places… <ul><li>Networking sites: </li></ul><ul><ul><li>eg Facebook, LinkedIn, Ecademy, Xing, Ning, Viadeo </li></ul></ul><ul><li>Sharing sites: </li></ul><ul><ul><li>eg StumbleUpon, Digg, Delicious, Reddit, Technorati </li></ul></ul><ul><li>Blogging: </li></ul><ul><ul><li>eg Wordpress, Blogger, Yahoo, Windows Live </li></ul></ul><ul><li>Video sites: </li></ul><ul><ul><li>eg Youtube, Vimeo… </li></ul></ul>
  23. 23. What is RSS <ul><li>RSS (most commonly expanded as &quot;Really Simple Syndication&quot;) is a family of web feed formats used to publish frequently updated works — such as blog entries, news headlines, audio, and video — in a standardised format </li></ul><ul><li>source wikipedia </li></ul>
  24. 24. Sharing useful news From RSS news feeds Google Reader (auto-gather, manual distribution) large number of sites
  25. 25. OR / download into Browser Google profile Individual sharing sites to share web page with another site such as Global favourites bar Blogs
  26. 26. Youtube automation
  27. 27. RSS feed feed
  28. 28. Blog sharing tools <ul><li>allow multiple Blog postings </li></ul><ul><li>on different platforms </li></ul><ul><li>link different tools </li></ul><ul><li>to say the same in different places.............. </li></ul><ul><li>Reach Depth Quality </li></ul>
  29. 29. Free Google Tools <ul><li>Google Local Business – inc maps listing </li></ul><ul><li>Google Profile </li></ul><ul><li>Google Reader </li></ul><ul><li>Google News </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Friend Connect </li></ul><ul><li>Google Analytics </li></ul><ul><li>YouTube/Blogger </li></ul><ul><li>Google Mail Google Calendar </li></ul><ul><li>Google Blog search </li></ul><ul><li>Free web address and hosting for a year </li></ul>
  30. 30. Guaranteed value from us <ul><li>So first you need a strategy........... We'll guide you </li></ul><ul><li>Then we can show you where to buy an email client for the year for US$59 </li></ul><ul><li>25,000 a month + free PR listing in Google News </li></ul><ul><li>Personal SEO listing £50 for the year </li></ul><ul><li>Improved SEO for your website and personal brand </li></ul><ul><li>Live video streaming for free </li></ul><ul><li>Email/txt your updates - voice/txt/video </li></ul><ul><li>Speak (by phone) your updates to your network </li></ul><ul><li>Is this worth £500? </li></ul>
  31. 31. Guaranteed value from us <ul><li>How to write your profile </li></ul><ul><li>We'll show you how to do it all - in a day! </li></ul><ul><li>And support you afterwards </li></ul><ul><li>And the Govt will pay - subject to terms </li></ul>
  32. 32. Social media 4 grown ups <ul><li>Oh yes and we can show you who is talking about you...... </li></ul><ul><li>Provide you with sales leads </li></ul><ul><li>Show you how effective your marketing is </li></ul><ul><li>Help you ride the wave not drown </li></ul><ul><li>Be seen as bigger than you really are </li></ul>
  33. 33. Questions? <ul><li>Better informed </li></ul><ul><li>Better decision making </li></ul><ul><li>Better world </li></ul><ul><li>Why WE do what we do! </li></ul>

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