Dieter rams's 10 design principles

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IVISUAL has learned a lot from great designers. Dieter Rams is one of them. His 10 principles for good design is ubiquitous on the all kind of design process. …

IVISUAL has learned a lot from great designers. Dieter Rams is one of them. His 10 principles for good design is ubiquitous on the all kind of design process.

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  • 1. Dieter Rams10 Principles for Good design
  • 2. The possibilities for innovation are not, by any means,exhausted. Technological development is always offeringnew opportunities for innovative design. But innovativedesign always develops in tandem with innovativetechnology, and can never be an end in itself.
  • 3. Good design makes a product usefulA product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychologicaland aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything thatcould possibly detract from it.
  • 4. GOOD DESIGN IS UNOBTRUSIVE Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self- expression.
  • 5. etic sth we cts cts ae du bje pro d o se ute is cau xec be ll-e n ss we lne nly ig efu t o us Bu s its g. e l to ein gra ell-b d d inte r w t is ou uc nd o rod n a a p rsoGo et y a sth da l. ua t o ic q ffec of pe lity ur ae ryT he eve autifu e e be us b c an
  • 6. GOOD DESIGNMAKES A PRODUCTUNDERSTANDABLEIT CLARIFIES THE PRODUCT’SSTRUCTURE. BETTER STILL, ITCAN MAKE THE PRODUCTTALK. AT BEST, IT IS SELF-EXPLANATORY.
  • 7. est honGood design is It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
  • 8. Good designis long-lasting It avoids being fashionable andtherefore never appears antiquated.Unlike fashionable design, it lasts many years – even in today’s throwaway society.
  • 9. Good design is through down to the last detail Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.Gilt-bronze Incense Burner of Baekje,South Korea
  • 10. Good design isenvironmentally friendlyDesign makes an important contribution to thepreservation of the environment. It conservesresources and minimises physical and visualpollution throughout the lifecycle of the product.
  • 11. Good design isas little designas possibleLess, but better – because it concentrates onthe essential aspects, and the products arenot burdened with non-essentials.