Navigation and menus


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Navigation and menus

  1. 1. Navigation & Menus Natalie Miller You Are Here
  2. 2. What is Navigation? Navigation should (minimum) answer these fundamental questions: - Where am I? - Where can I go? - Where have I been?
  3. 3. What is Navigation (formal) - The theory and practice of how people move from page to page. - The process of goal-directed seeking and locating hyperlinked information; browsing. - All of the links, labels, and other elements that provide access to pages and help people orient themselves while interacting with a given interface (Kalbach). - Web navigation refers to the process of navigating a network of web resources, and the user interface that is used to do so. A central theme in web design is the development of a web navigation interface that maximizes usability (Wikipedia).
  4. 4. Why care about Navigation? - Reflects Brand - Affects Credibility - Opportunity to Engage Visitors (Positively!) - Impact Sales (or other metrics) - Current business - Potential customers - Potential partnerships/opportunities - Can increase opportunities to cross-sell and upsell - Entice users to click: associative learning
  5. 5. Menus - A list of commands or options from which you can choose. - Designers attempt to concretely explain which options are available and what the visitor should expect from site sections once clicking on corresponding links. - Responsive menus: navigation menus whose presentation or behavior is altered on different devices and screen widths.
  6. 6. Types of Embedded Navigation Global | Local | Contextual Global and Local act as a container for the content of the site
  7. 7. Types of Embedded Navigation (cont.) Global - Most consistent navigational element - Has a high impact on usability and should be scrutinized and tested the most Local - Area specific navigation, or subsites Contextual - Embedded within text - Facilitates associative learning by exploring relationships - Great for cross-selling, up-selling, & customer value
  8. 8. Global Navigation
  9. 9. Local Navigation
  10. 10. Contextual Navigation
  11. 11. Types of Supplemental Navigation Indexes - Similar to book indexes (generally alphabetical) Site Maps - Insight into site hierarchy (generally a top down approach) Guides - Tours and tutorials Breadcrumbs - Parent > Child relationships Search
  12. 12. Indexes
  13. 13. Site Maps
  14. 14. Guides
  15. 15. Breadcrumbs
  16. 16. Search
  17. 17. Advanced Navigation Social Navigation - Based on user data, such as "frequently bought together" or "by rating"
  18. 18. Advanced Navigation (cont) Visualization - Tag Clouds, Nodes
  19. 19. Advanced Navigation (cont) Personalization - Learns and predicts what a user will be interested in (Amazon, netflix) - Personalized topics
  20. 20. QUESTIONS???
  21. 21. Works Referenced Dunn, Zach. Principles of Effective Web Navigation. Retrieved from: http: // Retrieved on: Febuary 13, 2013. Kalbach, James (2007). Designing Web Navigation. Retrieved from UT online library: q=web+navigation&keep_r=true Moreville, Peter & Rosenfeld, Louis. Information Architecture for the World Wide Web. Cambridge, MA: 2007. Unknown. Web Navigation. Retrieved from: Web_navigation. Retrieved on: Febuary 12, 2013. Images thanks to: REI, Netflix, Fast Company, US Food and Drug Admin, ebay