MID211 6 sept 2011

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MID211 6 sept 2011

  1. 1. Notatar til media som teknologi Van Loon, Media Technology MID211, hausten 2011 Ivar John Erdal
  2. 2. Sentrale punkt i kap 2: ”A critical...” <ul><li>Media kan sjåast som som institusjon, organisasjon, produkt, teknologi . </li></ul><ul><li>Medium theory, media ecology </li></ul><ul><li>Fokus på media som teknologi </li></ul><ul><li>Menneskelig-kulturell utvikling og... </li></ul><ul><li>...teknologisk utvikling i samspill </li></ul><ul><li>Forankrer mediering i den fysiske verden, bestemte former, bestemte bruksmåter </li></ul>
  3. 3. Harold Innis <ul><li>Bias </li></ul><ul><li>Time bias </li></ul><ul><ul><ul><li>Steintavler, handskrevne manuskript, muntlige kilder </li></ul></ul></ul><ul><li>Varige over tid, begrensa rekkevidde </li></ul><ul><li>Space bias </li></ul><ul><ul><ul><li>Radio, tv, aviser </li></ul></ul></ul><ul><li>Flyktige, når ut til mange over stor avstand </li></ul>
  4. 4. Marshall McLuhan <ul><li>McLuhans fire spørsmål </li></ul><ul><li>+ - < > </li></ul>
  5. 7. Marshall McLuhan <ul><li>McLuhans ”tetrad”: fire spørsmål </li></ul><ul><li>+ - < > </li></ul><ul><li>Media som ”extensions of man” </li></ul><ul><li>The medium is the message </li></ul><ul><li>Korleis påvirkar media verden? </li></ul><ul><li>Eksempel: Radio & fascisme i Tyskland (kjensler) </li></ul>
  6. 8. Varme og kalde media <ul><li>Krever liten innsats i meiningsskapinga </li></ul><ul><li>Krever full oppmerksomhet: Immersjon </li></ul><ul><li>Lite plass til deltaking </li></ul><ul><li>Skrift </li></ul><ul><li>High definition </li></ul><ul><li>Ein sans </li></ul><ul><li>Solitary experience </li></ul><ul><li>Forelesning, bok, film </li></ul><ul><li>Krever større innsats i meiningsskapinga </li></ul><ul><li>Krever mindre oppmerksomhet: Distanse </li></ul><ul><li>Meir plass til deltaking </li></ul><ul><li>Tale </li></ul><ul><li>Low definition </li></ul><ul><li>Fleire sansar </li></ul><ul><li>Social experience </li></ul><ul><li>Seminar, dialog, tv </li></ul>
  7. 10. <ul><li>Reading, to put it simply, is a lonely pursuit, while speech is a social one. So when we became readers, rather than listeners, we sacrificed our shared, tribal consciousness and became locked into private consciousness. Printed text, in McLuhan’s view, led to everything from the rise of individualism to the specialization of jobs in factories. </li></ul><ul><li>Electric media, being cool technologies that promote interaction, would bring back our lost tribal consciousness, McLuhan believed. But our tribes would no longer be small, isolated groups. Because the new media spanned the planet, we would become members of a “global village.” When the communal Sixties collapsed into the self-indulgent Seventies, McLuhan fell out of favor. </li></ul><ul><ul><li>Nicholas Carr: roughtype.com/archives/2007/11/mcluhans_net.php </li></ul></ul>
  8. 11. <ul><li>Paradoks i forhold til nyare medieteknologi? </li></ul><ul><li>Konvergens </li></ul><ul><li>Smart-telefonar </li></ul><ul><li>Web (2.0) </li></ul><ul><li>The internet doesn't really fit into McLuhan's &quot;hot&quot; and &quot;cool&quot; dichotomy. It encourages participation but it also sucks up our attention and dominates our senses. When we gaze into a computer screen, we tune out everything else. </li></ul><ul><ul><li>Nicholas Carr </li></ul></ul>

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