Young Professionals Forum.Cz Creative Coffee Club Agenda Minutes 2011.07.19

Moderated by Ivan Vlasyuk,Project Managerivan.vlasyuk@morkva.biz

Agenda: CCC meeting 19th July, Tuesday, 19-20:30● TOPIC: How to run a successful study abroad agency SPECIAL TREAT: our sponsor Starbucks will provide free coffee samples and muffins along with educational 5min history on the origin of the coffee. WHEN: Tuesday, July 19 · 7:00pm - 8:30pm DURATION: 90min WHERE: Starbucks, WENCESLAS SQUARE, Václavské náměstí 40, Prague, Czech Republic COST: voluntary donation (at the door) - 50 CZK. Agenda (item - owner - time - outcome):●1.Coffee tasting – Starbucks staff - 10 min - fun & informative●2.Round table introductions - Ivan - 10min - team formed●3.Will - presentation and Q&A - 40min●4.Open table discussion - team - 25min - knowledge formed●5.Closing - Ivan - 5min Tue, 19 July, 2011 Prague, Czech Republic 2

Minutes taken, slide 1● Attendees: – Nick, Tomasz, Valeriya, Roman, Petr, Martina, Sveta, Ivan, Will.● Coffee tasting – coffe master Matej: – Colombia Narino Supremo – chocolate-nut flavor – Sulawesi – better in winter/cold – ground roots flavor – Tanzanie iced version – fruit (bit of grapefruit) flavor ● Recommended to try doing at home: fruit in coffee or coffee in fruit – Important steps of tasting – aroma, fragrance, saturation, taste● Key statements from presentation of Will Gathings, Regional Manager for Czech Republic at ESL Education s.r.o. (an agency that places students abroad at partnering school to learn foreign language) : – Macro reasons of ESL success: ● Beginning of the educational tourism – with globalization, end of cold war – 20 years old trend. People travel to learn languages ● Technology – internet, wide spread of information ● New form of entertainment - “smart holidays”Tue, 19 July, 2011 Prague, Czech Republic 3

Minutes taken, slide 2● Micro factor: – Good personal contact – Good website search optimization – Building facebook “like” factor – the more people like it the more trustable it is percieved● Dont sell product – sell experience – sell opportunity● Example: Starbucks is not in coffee business, it is in the experience business – wifi, comfort coaches, being cool● Price is not an issue if able to present the value● Sometimes perception is reality● There be always offers underpricing yours, can be all things to all people.● If feel cant best satisfy the customer dont afraid to decline provide services to such client. – Happy client will recommend you to 3-4 people – Unhappy client will tell how bad you are to 7-10 people● Manage expectations: – Be ready to mitigate the expectations of customer Googling the accomodation location (if thats what you are offering)● UNDERPROMISE and OVERDELIVER – better to say realistic terms (perhaps with minor buffer) and conditions and than make it sooner or a bit higher quality.Tue, 19 July, 2011 Prague, Czech Republic 4

Minutes taken, slide 3● Do a bit extra – give a little bit extra that is beyond the norm.● Get feedback – people love to provide feedback – it is not bothering.● Follow up on contacts – if someone requested a brochure from you or asked something on the website – follow up.● Make customers/people feel valuableTue, 19 July, 2011 Prague, Czech Republic 5

● Starbucks coffee seminars schedule July-August: http://starbuckscoffee.cz/NR/rdonlyres/09392978-B8C2-4633-8329-603B9D19CB64/12569/kalendarseminaru_cervenec_srpen2011.pdfTue, 19 July, 2011 Prague, Czech Republic 6

Basic InfoName: Young Professionals ForumCategory: Organizations - Community OrganizationsDescription: The Young Professionals Forum is devoted to providing young professionals with the skills, contacts, and opportunities to help them succeed and become active members of the business community.Privacy Type: Open: All content is publicwww.youngprofessionalsforum.czhttp://www.facebook.com/group.php?gid=21748200412This event pages:http://www.facebook.com/#!/event.php?eid=161735240565140http://www.facebook.com/ev ent.php?eid=101242646640370http://www.asmallworld.net /events/5540595Ivan Vlasyuk,Project Managerivan.vlasyuk@morkva.bizTue, 19 July, 2011 Prague, Czech Republic 7

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Young Professionals Forum.Cz Creative Coffee Club Agenda Minutes 2011.07.19

by ivanvlasyuk on Jul 21, 2011

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Young Professionals Forum.Cz Creative Coffee Club Agenda Minutes 2011.07.19 — Presentation Transcript