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DIGITAL DATA VALUE
WEAREDBP.COM
“DATA IS THE NEW OIL”
DATA IS THE NEW OIL
OIL IS USEFUL, BUT STILL LIMITED
DATA HAS NO LIMITS
DATA IS THE FUTURE OF
YOUR BUSINESS
DATA IS A GAME CHANGER
FACEBOOK
PROFILE DATA
GOOGLE

SEARCH RESULTS

AMAZON

RECOMMEDATIONS

TWITTER
INSTANT

COMMUNICATIONS

£¥

€

$
CONSUMER

DATA

BUSINESS

MEDIA
LEAD GENERATION
MANAGEMENT

MEDIA

CONSUMER

BUSINESS

CUSTOMER
MANAGEMENT

RELATIONSHIP
MANAGEMENT

DATA
INSIGHT

VALUE
M...
IT
AL

IG

D

DYNAMIC
ACTIONABLE
TRANSFORMATIVE
ACCELERATE
DYNAMIC

DATA

VOLUME

STORAGE

FEEDS

BIG

CLOUD

GROWING
ACTIONABLE

DATA

INTENT

PREFERENCES

SOCIAL

SEARCH

CONTEXTUAL

INTERACTION
TRANSFORMATIVE
INTEGRATION

DATA

BEHAVIOURAL

REAL TIME
ACCELERATE
DECISION

DATA

CONVERSION

PROFIT
DATA PLANNERS AND

DATA
DATA + RESEARCH + BUSINESS + MARKETING + PERFORMANCE

DATA PLANNER
ENABLING SMARTER BUSINESS

SALES

MARKET SHARE

PROFITS

CUSTOMER
SATISFACTION
360

DIGITAL DATA
Prospect

Profitable
Segment

Customer Data

John Smith
36 years old
London

Product

Iphone
Mac

Transa...
CUSTOMER ACQUISITION

CUSTOMER PROFILING
CUSTOMER TARGETING
CUSTOMER SEGMENTATION

360 DATA PLANNING

CUSTOMER RETENTION
L...
DATA PLANNING KEY FOCUS
PERCENTAGE
RESPONSE

REVENUE PER
CUSTOMER

COST PER
RESPONSE

PERCENTAGE
CONVERSION

COST PER
CUST...
IMPROVE
SALES MIX

INCREASE
EFFICENCY
CONVERT
NON USERS

ENTER NEW
SEGMENTS

INCREASE
FREQUENCY
IMPROVE
PROFITABILIT
Y

36...
TESTING AND
RESEARCH

DESCRIPTIVE

EXPLORATORY

EXPLANATORY

ANALYTICS
DISTRIBUTIONS

CORRELATIONS

MULTI REGRESSION

FACT...
DIGITAL DATA PLANNER

SEARCH
MARKETING
WEB
ANALYTICS
USER JOURNEY
ANALYSIS

DISPLAY
ADVERTISING
REAL TIME
BIDDING
CAMPAIGN...
DATA PLANNERS AND

DIGITAL
WHERE
ARE
YOU
NOW?

DATA WILL
TELL YOU
WHERE
ARE WE
GOING?

DATA
WILL
HELP YOU
DECIDE
HOW DO
WE GET
THERE?

DATA
WILL
SUPPORT
YOU
WHAT
DOES
SUCCESS
LOOK
LIKE?

DATA
WILL
INFORM
YOU
SMARTER DATA
SMARTER DECISIONS
SMARTER MARKETING
SMARTER PERFORMANCE
SMARTER BUSINESS
DIGITAL
BUSINESS
PARTNERS

ENABLING

SMARTER
BUSINESS

WEAREDBP.COM
IVANF@WEAREDBP.COM

DATA PLANNING SERVICES
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wearedbp.com : Digital Data Value

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Transcript of "wearedbp.com : Digital Data Value"

  1. 1. DIGITAL DATA VALUE WEAREDBP.COM
  2. 2. “DATA IS THE NEW OIL”
  3. 3. DATA IS THE NEW OIL
  4. 4. OIL IS USEFUL, BUT STILL LIMITED
  5. 5. DATA HAS NO LIMITS
  6. 6. DATA IS THE FUTURE OF YOUR BUSINESS
  7. 7. DATA IS A GAME CHANGER
  8. 8. FACEBOOK PROFILE DATA GOOGLE SEARCH RESULTS AMAZON RECOMMEDATIONS TWITTER INSTANT COMMUNICATIONS £¥ € $
  9. 9. CONSUMER DATA BUSINESS MEDIA
  10. 10. LEAD GENERATION MANAGEMENT MEDIA CONSUMER BUSINESS CUSTOMER MANAGEMENT RELATIONSHIP MANAGEMENT DATA INSIGHT VALUE MANAGEMENT PERFORMANCE MANAGEMENT
  11. 11. IT AL IG D DYNAMIC ACTIONABLE TRANSFORMATIVE ACCELERATE
  12. 12. DYNAMIC DATA VOLUME STORAGE FEEDS BIG CLOUD GROWING
  13. 13. ACTIONABLE DATA INTENT PREFERENCES SOCIAL SEARCH CONTEXTUAL INTERACTION
  14. 14. TRANSFORMATIVE INTEGRATION DATA BEHAVIOURAL REAL TIME
  15. 15. ACCELERATE DECISION DATA CONVERSION PROFIT
  16. 16. DATA PLANNERS AND DATA
  17. 17. DATA + RESEARCH + BUSINESS + MARKETING + PERFORMANCE DATA PLANNER
  18. 18. ENABLING SMARTER BUSINESS SALES MARKET SHARE PROFITS CUSTOMER SATISFACTION
  19. 19. 360 DIGITAL DATA Prospect Profitable Segment Customer Data John Smith 36 years old London Product Iphone Mac Transactional Order History Order Location Communications Segment Targeting Digital Targeting Financial Value of X Profitability x Life Time Value x
  20. 20. CUSTOMER ACQUISITION CUSTOMER PROFILING CUSTOMER TARGETING CUSTOMER SEGMENTATION 360 DATA PLANNING CUSTOMER RETENTION LOYALTY MANAGEMENT COMMUNICATIONS MANAGEMENT CUSTOMER VALUE VALUE MANAGEMENT
  21. 21. DATA PLANNING KEY FOCUS PERCENTAGE RESPONSE REVENUE PER CUSTOMER COST PER RESPONSE PERCENTAGE CONVERSION COST PER CUSTOMER PROFIT PER CUSTOMER LIFE TIME VALUE PER CUSTOMER PERCENTAGE RETURN OF INVESTMENT
  22. 22. IMPROVE SALES MIX INCREASE EFFICENCY CONVERT NON USERS ENTER NEW SEGMENTS INCREASE FREQUENCY IMPROVE PROFITABILIT Y 360 DATA PLANNING IMPROVE PRODUCT/ PRICE/OFFER ATTRACT RIVAL’S CUSTOMERS REDUCE COSTS EXPAND VOLUME INCREASE EFFICENCY
  23. 23. TESTING AND RESEARCH DESCRIPTIVE EXPLORATORY EXPLANATORY ANALYTICS DISTRIBUTIONS CORRELATIONS MULTI REGRESSION FACTOR ANALYSIS ANALYSIS OF VARIANCE CLUSTER ANALYSIS REGRESSION ANALYSIS MULTIVARIATE ANALYSIS TEST OF ASSOCIATION
  24. 24. DIGITAL DATA PLANNER SEARCH MARKETING WEB ANALYTICS USER JOURNEY ANALYSIS DISPLAY ADVERTISING REAL TIME BIDDING CAMPAIGN INSIGHTS SOCIAL MEDIA BEHAVIOURAL TARGETING DIGITAL DATA INTEGRATION SEO EMAIL MARKETING DATA VISUALISATION CONTENT MARKETING AUDIENCE INSIGHTS DIGITAL ROI
  25. 25. DATA PLANNERS AND DIGITAL
  26. 26. WHERE ARE YOU NOW? DATA WILL TELL YOU
  27. 27. WHERE ARE WE GOING? DATA WILL HELP YOU DECIDE
  28. 28. HOW DO WE GET THERE? DATA WILL SUPPORT YOU
  29. 29. WHAT DOES SUCCESS LOOK LIKE? DATA WILL INFORM YOU
  30. 30. SMARTER DATA
  31. 31. SMARTER DECISIONS
  32. 32. SMARTER MARKETING
  33. 33. SMARTER PERFORMANCE
  34. 34. SMARTER BUSINESS
  35. 35. DIGITAL BUSINESS PARTNERS ENABLING SMARTER BUSINESS WEAREDBP.COM IVANF@WEAREDBP.COM DATA PLANNING SERVICES
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