• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
wearedbp.com : Digital Data Value
 

wearedbp.com : Digital Data Value

on

  • 640 views

 

Statistics

Views

Total Views
640
Views on SlideShare
633
Embed Views
7

Actions

Likes
0
Downloads
2
Comments
0

3 Embeds 7

http://www.linkedin.com 5
http://www.peopleperhour.com 1
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    wearedbp.com : Digital Data Value wearedbp.com : Digital Data Value Presentation Transcript

    • DIGITAL DATA VALUE WEAREDBP.COM
    • “DATA IS THE NEW OIL”
    • DATA IS THE NEW OIL
    • OIL IS USEFUL, BUT STILL LIMITED
    • DATA HAS NO LIMITS
    • DATA IS THE FUTURE OF YOUR BUSINESS
    • DATA IS A GAME CHANGER
    • FACEBOOK PROFILE DATA GOOGLE SEARCH RESULTS AMAZON RECOMMEDATIONS TWITTER INSTANT COMMUNICATIONS £¥ € $
    • CONSUMER DATA BUSINESS MEDIA
    • LEAD GENERATION MANAGEMENT MEDIA CONSUMER BUSINESS CUSTOMER MANAGEMENT RELATIONSHIP MANAGEMENT DATA INSIGHT VALUE MANAGEMENT PERFORMANCE MANAGEMENT
    • IT AL IG D DYNAMIC ACTIONABLE TRANSFORMATIVE ACCELERATE
    • DYNAMIC DATA VOLUME STORAGE FEEDS BIG CLOUD GROWING
    • ACTIONABLE DATA INTENT PREFERENCES SOCIAL SEARCH CONTEXTUAL INTERACTION
    • TRANSFORMATIVE INTEGRATION DATA BEHAVIOURAL REAL TIME
    • ACCELERATE DECISION DATA CONVERSION PROFIT
    • DATA PLANNERS AND DATA
    • DATA + RESEARCH + BUSINESS + MARKETING + PERFORMANCE DATA PLANNER
    • ENABLING SMARTER BUSINESS SALES MARKET SHARE PROFITS CUSTOMER SATISFACTION
    • 360 DIGITAL DATA Prospect Profitable Segment Customer Data John Smith 36 years old London Product Iphone Mac Transactional Order History Order Location Communications Segment Targeting Digital Targeting Financial Value of X Profitability x Life Time Value x
    • CUSTOMER ACQUISITION CUSTOMER PROFILING CUSTOMER TARGETING CUSTOMER SEGMENTATION 360 DATA PLANNING CUSTOMER RETENTION LOYALTY MANAGEMENT COMMUNICATIONS MANAGEMENT CUSTOMER VALUE VALUE MANAGEMENT
    • DATA PLANNING KEY FOCUS PERCENTAGE RESPONSE REVENUE PER CUSTOMER COST PER RESPONSE PERCENTAGE CONVERSION COST PER CUSTOMER PROFIT PER CUSTOMER LIFE TIME VALUE PER CUSTOMER PERCENTAGE RETURN OF INVESTMENT
    • IMPROVE SALES MIX INCREASE EFFICENCY CONVERT NON USERS ENTER NEW SEGMENTS INCREASE FREQUENCY IMPROVE PROFITABILIT Y 360 DATA PLANNING IMPROVE PRODUCT/ PRICE/OFFER ATTRACT RIVAL’S CUSTOMERS REDUCE COSTS EXPAND VOLUME INCREASE EFFICENCY
    • TESTING AND RESEARCH DESCRIPTIVE EXPLORATORY EXPLANATORY ANALYTICS DISTRIBUTIONS CORRELATIONS MULTI REGRESSION FACTOR ANALYSIS ANALYSIS OF VARIANCE CLUSTER ANALYSIS REGRESSION ANALYSIS MULTIVARIATE ANALYSIS TEST OF ASSOCIATION
    • DIGITAL DATA PLANNER SEARCH MARKETING WEB ANALYTICS USER JOURNEY ANALYSIS DISPLAY ADVERTISING REAL TIME BIDDING CAMPAIGN INSIGHTS SOCIAL MEDIA BEHAVIOURAL TARGETING DIGITAL DATA INTEGRATION SEO EMAIL MARKETING DATA VISUALISATION CONTENT MARKETING AUDIENCE INSIGHTS DIGITAL ROI
    • DATA PLANNERS AND DIGITAL
    • WHERE ARE YOU NOW? DATA WILL TELL YOU
    • WHERE ARE WE GOING? DATA WILL HELP YOU DECIDE
    • HOW DO WE GET THERE? DATA WILL SUPPORT YOU
    • WHAT DOES SUCCESS LOOK LIKE? DATA WILL INFORM YOU
    • SMARTER DATA
    • SMARTER DECISIONS
    • SMARTER MARKETING
    • SMARTER PERFORMANCE
    • SMARTER BUSINESS
    • DIGITAL BUSINESS PARTNERS ENABLING SMARTER BUSINESS WEAREDBP.COM IVANF@WEAREDBP.COM DATA PLANNING SERVICES