wearedbp.com : Digital Data Value

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wearedbp.com : Digital Data Value

  1. 1. DIGITAL DATA VALUE WEAREDBP.COM
  2. 2. “DATA IS THE NEW OIL”
  3. 3. DATA IS THE NEW OIL
  4. 4. OIL IS USEFUL, BUT STILL LIMITED
  5. 5. DATA HAS NO LIMITS
  6. 6. DATA IS THE FUTURE OF YOUR BUSINESS
  7. 7. DATA IS A GAME CHANGER
  8. 8. FACEBOOK PROFILE DATA GOOGLE SEARCH RESULTS AMAZON RECOMMEDATIONS TWITTER INSTANT COMMUNICATIONS £¥ € $
  9. 9. CONSUMER DATA BUSINESS MEDIA
  10. 10. LEAD GENERATION MANAGEMENT MEDIA CONSUMER BUSINESS CUSTOMER MANAGEMENT RELATIONSHIP MANAGEMENT DATA INSIGHT VALUE MANAGEMENT PERFORMANCE MANAGEMENT
  11. 11. IT AL IG D DYNAMIC ACTIONABLE TRANSFORMATIVE ACCELERATE
  12. 12. DYNAMIC DATA VOLUME STORAGE FEEDS BIG CLOUD GROWING
  13. 13. ACTIONABLE DATA INTENT PREFERENCES SOCIAL SEARCH CONTEXTUAL INTERACTION
  14. 14. TRANSFORMATIVE INTEGRATION DATA BEHAVIOURAL REAL TIME
  15. 15. ACCELERATE DECISION DATA CONVERSION PROFIT
  16. 16. DATA PLANNERS AND DATA
  17. 17. DATA + RESEARCH + BUSINESS + MARKETING + PERFORMANCE DATA PLANNER
  18. 18. ENABLING SMARTER BUSINESS SALES MARKET SHARE PROFITS CUSTOMER SATISFACTION
  19. 19. 360 DIGITAL DATA Prospect Profitable Segment Customer Data John Smith 36 years old London Product Iphone Mac Transactional Order History Order Location Communications Segment Targeting Digital Targeting Financial Value of X Profitability x Life Time Value x
  20. 20. CUSTOMER ACQUISITION CUSTOMER PROFILING CUSTOMER TARGETING CUSTOMER SEGMENTATION 360 DATA PLANNING CUSTOMER RETENTION LOYALTY MANAGEMENT COMMUNICATIONS MANAGEMENT CUSTOMER VALUE VALUE MANAGEMENT
  21. 21. DATA PLANNING KEY FOCUS PERCENTAGE RESPONSE REVENUE PER CUSTOMER COST PER RESPONSE PERCENTAGE CONVERSION COST PER CUSTOMER PROFIT PER CUSTOMER LIFE TIME VALUE PER CUSTOMER PERCENTAGE RETURN OF INVESTMENT
  22. 22. IMPROVE SALES MIX INCREASE EFFICENCY CONVERT NON USERS ENTER NEW SEGMENTS INCREASE FREQUENCY IMPROVE PROFITABILIT Y 360 DATA PLANNING IMPROVE PRODUCT/ PRICE/OFFER ATTRACT RIVAL’S CUSTOMERS REDUCE COSTS EXPAND VOLUME INCREASE EFFICENCY
  23. 23. TESTING AND RESEARCH DESCRIPTIVE EXPLORATORY EXPLANATORY ANALYTICS DISTRIBUTIONS CORRELATIONS MULTI REGRESSION FACTOR ANALYSIS ANALYSIS OF VARIANCE CLUSTER ANALYSIS REGRESSION ANALYSIS MULTIVARIATE ANALYSIS TEST OF ASSOCIATION
  24. 24. DIGITAL DATA PLANNER SEARCH MARKETING WEB ANALYTICS USER JOURNEY ANALYSIS DISPLAY ADVERTISING REAL TIME BIDDING CAMPAIGN INSIGHTS SOCIAL MEDIA BEHAVIOURAL TARGETING DIGITAL DATA INTEGRATION SEO EMAIL MARKETING DATA VISUALISATION CONTENT MARKETING AUDIENCE INSIGHTS DIGITAL ROI
  25. 25. DATA PLANNERS AND DIGITAL
  26. 26. WHERE ARE YOU NOW? DATA WILL TELL YOU
  27. 27. WHERE ARE WE GOING? DATA WILL HELP YOU DECIDE
  28. 28. HOW DO WE GET THERE? DATA WILL SUPPORT YOU
  29. 29. WHAT DOES SUCCESS LOOK LIKE? DATA WILL INFORM YOU
  30. 30. SMARTER DATA
  31. 31. SMARTER DECISIONS
  32. 32. SMARTER MARKETING
  33. 33. SMARTER PERFORMANCE
  34. 34. SMARTER BUSINESS
  35. 35. DIGITAL BUSINESS PARTNERS ENABLING SMARTER BUSINESS WEAREDBP.COM IVANF@WEAREDBP.COM DATA PLANNING SERVICES

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