wearedbp.com - Automotive Data (Paid, Owned and Earned)
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wearedbp.com - Automotive Data (Paid, Owned and Earned)

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Automotive Data (Paid, Owned and Earned)

Automotive Data (Paid, Owned and Earned)

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wearedbp.com - Automotive Data (Paid, Owned and Earned) wearedbp.com - Automotive Data (Paid, Owned and Earned) Presentation Transcript

  • Automotive Data Inspiration and future WEAREDBP.COM
  • Overview 70% 58% of drivers start their purchase process online (Google) * 80% of potential new car buyers having all the information they need on a particular car before stepping into the showroom (GFK) more likely to purchase because of positive comments (Capgemini) http://www.google.com/think/research-studies/auto-aftermarket-digital-driver.html ** http://www.gfk.com/uk/news-and-events/press-room/press-releases/pages/tipping-point-car-sales-set-to-accelerate-onto-digital-superhighway.aspx *** http://www.capgemini.com/resource-file-access/resource/pdf/carsonline_12-13_final_web_1.pdf
  • Start making the right decisions more often Understand your audience and their behaviours in a much more nuanced way, applying “data intelligence”.
  • Focus on the customer: uncovering business insight from customer interactions is becoming a substantial competitive advantage CUSTOMER ACQUISITION CUSTOMER PROFILING CUSTOMER TARGETING CUSTOMER SEGMENTATION CUSTOMER RETENTION LOYALTY MANAGEMENT COMMUNICATIONS MANAGEMENT CUSTOMER VALUE VALUE MANAGEMENT
  • Data Activation & Smarter Media: Maximise the value of media assets Paid Owned Reach Prospects Customer Conversion VISITS MODEL PAGES CONFIGURATIONS BROCHURE REQUEST FIND A DEALER BOOK A TEST DRIVE Earned Fan Interaction
  • Data inspiration and future TV DISPLAY Data can help you know what kind of videos to make, decide what topics to cover, post videos in the right place and at the right stages. Leverage data to make display a dynamic and interactive. Deliver display that is tailored to user interests and current digital activities. PPC Use both social data and PPC for remarketing purposes. Use what you know and identify new strategies and secondary audiences. SOCIAL Leverage the power of social connections. Consumers are more likely to respond to recommendations from their friends than social ads. PRESS OOH VIDEO Define and map target audience based on socio-demographic data, spending habits and customer database. DISPLAY DATA PPC Micro target audiences with messages that are relevant to them and where they want to receive them. OOH RADIO RADIO VIDEO SOCIAL Go beyond listener metrics and align advertising with individual music preference, time of the day and interactions. PRESS TV Improving content to better match consumer needs and more detailed information about audience size, type and sentiment.
  • ADDITIONAL DATA INSPIRATION
  • Areas to explore MARKETING ALGORITHM CONSUMER JOURNEY MAPPING OPPORTUNITY DISCOVERY CONTENT ALGORITHM SEARCH ALGORITHM SOCIAL INTENT ALGORITHM INTEREST ALGORITHM REAL TIME TRACKING FEEDBACK LOOP CUSTOMER INSIGHT POE SEGMENTATION TRACK REAL-TIME TRENDS SINGLE CUSTOMER VIEW PREDICTIVE MARKETING DEALER ANALYTICS
  • Optimise Paid Media MARKETING ALGORITHM Use vast amounts of data through a “self-learning” process to create more relevant interactions with extended network. OPTIMIZE MARKETING CONSUMER JOURNEY MAPPING Identify battlegrounds to either win new customers or keep existing ones from defecting to competitors. OPTIMIZE JOURNEY OPPORTUNITY DISCOVERY Pulling in relevant data sets from both within and outside the company. Use data to specifically unlock new opportunities. OPTIMIZE OPPORTUNITY
  • Optimise Paid Media CONTENT ALGORITHM Use social and search to recommend the right content to the right users. OPTIMISE CONTENT SEARCH ALGORITHM Use semantic search to understand what someone is searching for and thus, boost paid search metrics. OPTIMISE SEARCH SOCIAL INTENT ALGORITHM Use millions of tweets, Facebook messages, blog postings, YouTube videos and more to detect purchase intent. OPTIMISE INTENT
  • Optimise Paid Media INTEREST ALGORITHM Uses Social Media rich data to deliver highly targeted advertising based on the expressed interests and intent. OPTIMISE TARGETING REAL TIME TRACKING Introduce live screens populated with marketing, social data and real-time reporting driven by real-time social data into their enterprise environments. OPTIMISE FEEDBACK LOOP Capture feedback from social media to help evaluate the potential impact of business decisions. OPTIMISE DECISIONS
  • Smart Data Integration CUSTOMER INSIGHT Understand customers with greater accuracy and depth. Valuable insight can be gained by combining external data such as social media content with internal data such as part and product information, customer information, emails and callcenter interactions. OPTIMISE INSIGHT POE SEGMENTATION Deep analysis of customer demographics, transactions and clickstream data to create new segmentation that enables marketing to make more personalized offers that yield more sales. OPTIMISE ANALYSIS TRACK REAL-TIME TRENDS Combining social sentiment, and competitors’ buzz can provide new insight into which products are trending up, helping to anticipate a potential increase in demand. OPTIMISE TRACKING
  • Smart Data Integration SINGLE CUSTOMER VIEW PREDICTIVE MARKETING DEALER ANALYTICS Improve customer marketing and sales by creating a single view of the customer, relating customers to the products they own and providing information consistency across business entities, including dealers, suppliers and product/ part record management. Use data to support predictive marketing to increase aftermarket service revenues and build brand loyalty. use targeted communications to specific drivers about upcoming maintenance needs. Dealer analytics that links all digital data with dealer, service and spare parts outlets, collecting data from customer base to increase advertising efforts and decrease churn rates. OPTIMISE INTEGRATION OPTIMISE DATA OPTIMISE OPERATIONS
  • About Us We're Digital Business Consultants www.wearedbp.com
  • Digital Marketing Technology Measurement ROI Data www.wearedbp.com
  • Our Thinking Future brands are about what they do, not what they say www.wearedbp.com
  • Our Services Accelerate Digital Transformation www.wearedbp.com
  • Thank You! Ivan Fernandes, Digital Business Partners - @wearedbp ivanf@wearedbp.com uk.linkedin.com/in/ivanfernandeswearedbp/ @ivan2012 www.wearedbp.com