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Marketing
Key Concepts and Strategies

2008 - 2013
www.wearedbp.com
We are Digital Business Partners
www.wearedbp.com
We help brands, agencies and
technology vendors to get better at what th...
2
0
0
8

Paid Owned Earned
Introduced by Nokia in 2008.
Framework for how to organize and execute
your marketing.

www.wea...
2
0
0
9

C0nsumer Decisi0n J0urney
Introduced by McKinsey & Company in 2009.
Consumers are moving outside the purchasing
F...
2
0
1
0

S0cial L0cal M0bile - SoLoMo
Introduced by John Doerr in 2009.
SoLoMo, short for social-local-mobile, refers
to t...
2
0
1
1

Zer0 M0ment 0f Truth
Introduced by Jim Lecinski, Google in 2011.

The Zero Moment of Truth (ZMOT), which
occurs a...
2
0
1
2

70-20-10 Content Rule
Introduced by Coca-Cola in 2012.
Coca-Cola implemented a new approach for
investing in crea...
2
0
1
3

Z.E.R.0. Media C0ncept
Introduced by Joseph Jaffe and Maarten Albarda in 2013.

The power of Zealots (advocacy), ...
2
0
1
4
www.wearedbp.com
THE FUTURE IS NOW
RAISE THE BAR
CULTURE OF INNOVATION
EMBRACE THE DIGITAL AGE
DELIVER SUPERIOR EXPERIENCE
About Us
We're
Digital Business
Consultants
www.wearedbp.com
Digital
Marketing

Technology

Measurement

ROI

Data

www.wearedbp.com
Our Thinking
Future brands are
about what they do,
not what they say
www.wearedbp.com
Our Services
Accelerate Digital
Transformation

www.wearedbp.com
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Transcript of "Key concepts and strategies"

  1. 1. Marketing Key Concepts and Strategies 2008 - 2013 www.wearedbp.com
  2. 2. We are Digital Business Partners www.wearedbp.com We help brands, agencies and technology vendors to get better at what they do Digital Marketing & Technology Management Consultants
  3. 3. 2 0 0 8 Paid Owned Earned Introduced by Nokia in 2008. Framework for how to organize and execute your marketing. www.wearedbp.com
  4. 4. 2 0 0 9 C0nsumer Decisi0n J0urney Introduced by McKinsey & Company in 2009. Consumers are moving outside the purchasing Funnel-changing the way they research and buy your products www.wearedbp.com
  5. 5. 2 0 1 0 S0cial L0cal M0bile - SoLoMo Introduced by John Doerr in 2009. SoLoMo, short for social-local-mobile, refers to the convergence of social, local, and mobile media. www.wearedbp.com
  6. 6. 2 0 1 1 Zer0 M0ment 0f Truth Introduced by Jim Lecinski, Google in 2011. The Zero Moment of Truth (ZMOT), which occurs at the moment when a shopper goes online to research a product and decides whether to make a purchase. www.wearedbp.com
  7. 7. 2 0 1 2 70-20-10 Content Rule Introduced by Coca-Cola in 2012. Coca-Cola implemented a new approach for investing in creative content with the adaption of the established 70-20-10 protocol for apportioning resources for investment. www.wearedbp.com
  8. 8. 2 0 1 3 Z.E.R.0. Media C0ncept Introduced by Joseph Jaffe and Maarten Albarda in 2013. The power of Zealots (advocacy), Entrepreneurship (innovation), Retention (customer-centricity), and Owned Assets (direct-to-consumer channels) under a unified call-to-action that, in a perfect world, would create an optimal media budget of Z.E.R.O. www.wearedbp.com
  9. 9. 2 0 1 4 www.wearedbp.com
  10. 10. THE FUTURE IS NOW
  11. 11. RAISE THE BAR
  12. 12. CULTURE OF INNOVATION
  13. 13. EMBRACE THE DIGITAL AGE
  14. 14. DELIVER SUPERIOR EXPERIENCE
  15. 15. About Us We're Digital Business Consultants www.wearedbp.com
  16. 16. Digital Marketing Technology Measurement ROI Data www.wearedbp.com
  17. 17. Our Thinking Future brands are about what they do, not what they say www.wearedbp.com
  18. 18. Our Services Accelerate Digital Transformation www.wearedbp.com
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