FACEBOOK UNLOCKEDIvan Fernandes, Global Digital LeaderTWITTER: @IVAN2012EMAIL: IVANUSFERNANDUS@HOTMAIL.CO.UKLINKEDIN: HTTP...
• DAILY ACTIVE USERS (DAUS) WERE 665 MILLION ON AVERAGE FOR MARCH2013, AN INCREASE OF 26% YEAR-OVER-YEAR.• MONTHLY ACTIVE ...
IT IS NOT A QUESTION OF IF, BUT HOW ABRAND SHOULD BE SOCIALLY INTEGRATED
FACEBOOK MARKETING GOALS: THE BRANDAPPROACHINCREASE BRAND APPEALAWARENESSCLOSENESSCUSTOMER INSIGHTSCONVERSATIONLOVEENGAGEM...
FOUNDATIONS OF A SUCCESSFUL FAN PAGEREGULAR POSTSCONTESTS/ GIVEAWAYSNEW PRODUCT INFOTRUSTWORTHY BRAND NEWSOFFERSEASY NAVIG...
FOUNDATIONS OF A SUPERIOR FAN PAGECONTENT VARIETYSTRONG COMMUNITYADVANCED INTERACTION CAPABILITIESUSEFUL INFORMATION15 MIL...
WHAT SHOULD YOU PAY ATTENTION TO?•Bench-marketing•Campaigns•Audience overlap•Overall response rate•Promotions response rat...
DEVELOP A SOCIAL MEDIA ENVIRONMENT TOWHICH END USERS ARE ATTRACTED AND IN WHICHTHEY CAN BE CAREFULLY TRACKED.
UNLOCKING THE WEALTH OF CUSTOMER DATA HASSIGNIFICANT SHORT- AND LONG-TERM STRATEGICVALUE.
TWITTER: @IVAN2012EMAIL: IVANUSFERNANDUS@HOTMAIL.CO.UKLINKEDIN: HTTP://WWW.LINKEDIN.COM/IN/IVANFERNANDESWPPIvan Fernandes,...
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wearedbp.com : Facebook Unlocked

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wearedbp.com : Facebook Unlocked

  1. 1. FACEBOOK UNLOCKEDIvan Fernandes, Global Digital LeaderTWITTER: @IVAN2012EMAIL: IVANUSFERNANDUS@HOTMAIL.CO.UKLINKEDIN: HTTP://WWW.LINKEDIN.COM/IN/IVANFERNANDESWPP
  2. 2. • DAILY ACTIVE USERS (DAUS) WERE 665 MILLION ON AVERAGE FOR MARCH2013, AN INCREASE OF 26% YEAR-OVER-YEAR.• MONTHLY ACTIVE USERS (MAUS) WERE 1.11 BILLION AS OF MARCH 31,2013, AN INCREASE OF 23% YEAR-OVER-YEAR.• MOBILE MAUS WERE 751 MILLION AS OF MARCH 31, 2013, AN INCREASEOF 54% YEAR-OVER-YEAR• REVENUE FOR THE FIRST QUARTER TOTALLED $1.46 BILLION, AN INCREASEOF 38%, COMPARED WITH $1.06 BILLION IN THE FIRST QUARTER OF 2012.• REVENUE FROM ADVERTISING WAS $1.25 BILLION, REPRESENTING 85% OFTOTAL REVENUE AND A 43% INCREASE FROM THE SAME QUARTER LASTYEAR.• MOBILE ADVERTISING REVENUE REPRESENTED APPROXIMATELY30% OF ADVERTISING REVENUE FOR THE FIRST QUARTER OF 2013.THE EVOLUTION OF FACEBOOK FOR BRANDSSource : http://investor.fb.com/
  3. 3. IT IS NOT A QUESTION OF IF, BUT HOW ABRAND SHOULD BE SOCIALLY INTEGRATED
  4. 4. FACEBOOK MARKETING GOALS: THE BRANDAPPROACHINCREASE BRAND APPEALAWARENESSCLOSENESSCUSTOMER INSIGHTSCONVERSATIONLOVEENGAGEMENTLIFE TIME VALUEPROFILINGTARGETINGUnlocking theValue ofIntangibleAssets
  5. 5. FOUNDATIONS OF A SUCCESSFUL FAN PAGEREGULAR POSTSCONTESTS/ GIVEAWAYSNEW PRODUCT INFOTRUSTWORTHY BRAND NEWSOFFERSEASY NAVIGATION 6 MILLION FANS
  6. 6. FOUNDATIONS OF A SUPERIOR FAN PAGECONTENT VARIETYSTRONG COMMUNITYADVANCED INTERACTION CAPABILITIESUSEFUL INFORMATION15 MILLION FANS
  7. 7. WHAT SHOULD YOU PAY ATTENTION TO?•Bench-marketing•Campaigns•Audience overlap•Overall response rate•Promotions response rate•Key influencers•Non-influential but core fans•Fan interaction•Content interaction•“Shareability"•Fan Size,•Fan churn rate•Demographic profile•Attitudinal profile•Behaviour profile•Fan reach•Cumulative growthFans EngagementCompetitorEvaluationCommunity
  8. 8. DEVELOP A SOCIAL MEDIA ENVIRONMENT TOWHICH END USERS ARE ATTRACTED AND IN WHICHTHEY CAN BE CAREFULLY TRACKED.
  9. 9. UNLOCKING THE WEALTH OF CUSTOMER DATA HASSIGNIFICANT SHORT- AND LONG-TERM STRATEGICVALUE.
  10. 10. TWITTER: @IVAN2012EMAIL: IVANUSFERNANDUS@HOTMAIL.CO.UKLINKEDIN: HTTP://WWW.LINKEDIN.COM/IN/IVANFERNANDESWPPIvan Fernandes,Global Digital Leader

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