wearedbp.com (Extented): Digital Transformation - What's Next?
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Implications for Brands, Agencies and Consumers

Implications for Brands, Agencies and Consumers

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wearedbp.com (Extented): Digital Transformation - What's Next? wearedbp.com (Extented): Digital Transformation - What's Next? Presentation Transcript

  • Implications for Brands, Agencies and Consumerswww.wearedbp.comDigital Transformation: Whats Next?Ivan Fernandes,Founder of Digital Business Partners -wearedbpCutting Edge Marketing and PR Conference 2013
  • “There is nothing permanent exceptchange”Heraclitus, 544 BC - 483 BC
  • CONSUMER BRANDCONSUMERS EXPECT TOFIND BRANDS IN THEDIGITAL SPACELeverage. Transform. Deliver.
  • DIGITAL BRANDSUCCESSFUL BRANDS OFTHE FUTURE ARE DIGITALAND CUSTOMER FOCUSEDLeverage. Transform. Deliver.
  • DELIVER THE FUTUREDIGITAL BRANDS’ DEFINEAND DELIVER FUTUREBRAND EXPERIENCESLeverage. Transform. Deliver.
  • BEYOND MARKETINGFUTURE BRANDS’ HAVE APROFOUND UNDERSTANDING OFDIGITAL IMPACT TO HELPRESHAPE THEIR FUTURELeverage. Transform. Deliver.
  • UNDERSTAND VALUEUNDERSTAND AND RESPONDEFFECTIVELY TO THE DEMANDSOF DIGITAL INNOVATIONS ANDDIFFERENT TYPE OF CUSTOMERSLeverage. Transform. Deliver.
  • DEVELOP VALUEUSE DIGITAL TO CREATE VALUETHROUGHOUT THE VALUE CHAINLeverage. Transform. Deliver.
  • ONE GOALCONSTANT EFFORT TOINCREASE DIGITAL VALUELeverage. Transform. Deliver.
  • TECHNOLOGY DATA CONSUMERBRANDSAGENCIES
  • “Necessity... the mother of invention”Plato, 427 BC - 347 BC
  • LEVERAGE DIGITAL TECHNOLOGY FOROPTIMAL BUSINESS ENGAGEMENT
  • THINK BIG, THINK AHEAD, THINK DIGITAL
  • EMBRACE TECHNOLOGY FOR COMPETITIVEADVANTAGE AND DEFINE THE FUTURE ONYOUR OWN TERMS
  • FUTURE BRANDS ARE ABOUT WHAT THEYDO, NOT WHAT THEY SAY
  • CHALLENGE THE STATUS QUO, BE AN INSPIRINGBRAND
  • TOWARDS TRANSPARENCY AND BETTER BRANDDECISIONS
  • “All men by nature desire knowledge”Aristotle, 384 BC - 322 BC
  • Marketing on demand• Consumers are accessing multipleinformation sources in their digitalresearch• Moving from always “on” to alwaysrelevant• Communicate with customers in anumber of ways• Spend your budget where and whenit matters• Best way to get closer to customers isto understand their behaviour• Let your customers tell your story• Personalize the consumer experience
  • The most powerful part ofmarketing today is data• Data integration is what enables thebusiness perspective• Create a complete picture of thecustomer• Create a true multichannel operation• Greater ability to act• Make smarter, more informeddecisions about where to allocateyour budget
  • Access to the vastamount of digital data• The more data-rich your businessbecomes• The more important it is to ask theright questions• Good questions should identify thespecific decisions• More accurate views of opportunitiesand risks
  • Build a 360-degree view• Put the customer at the centre ofbusiness decisions• Understand the lifetime value of acustomer• The combination of big data andanalytics offers new opportunities• Find out what matters for yourcustomers
  • Customer value is notconstant• Understand consumer needs andattitudes• Identify consumer segments• Quantify how much your customersare worth to your business• Identify the most valuableprospective customers• Identify customers who matter themost and reward them• Encourage customers to buy more,and more often
  • Improve ability to target thehighest-value opportunities• Scope richness of your customer data• Develop marketing programs thatcost less and return more• Understand who are the influencers• Develop tailored offers based onexpected customer value• Apply advanced analytics toconsumer data• Map the decision journeys of yourtarget segments
  • Harness customer data• Organizational commitment• Analyse the right data• Develop the right analyticalcapabilities• Cultivate the right methods so yourbusiness can act and make decisionsdifferently
  • “Be as you wish to be seem”Socrates, 469 BC - 399 BC
  • THE FUTURE IS NOW
  • RAISE THE BAR
  • CULTURE OF INNOVATION
  • EMBRACE THE DIGITAL AGE
  • BEYOND MARKETING
  • DELIVER CONVENIENCE
  • DELIVER ENGAGEMENT
  • DELIVER SUPERIOR EXPERIENCE
  • FinalThoughts
  • TECHNOLOGY DATA CONSUMERBRANDSAGENCIES
  • LeverageTechnology
  • TransformyourThinking
  • Deliver“Real”Experiences
  • ThankYou!www.wearedbp.comIvan Fernandes,Founder of Digital Business Partners - wearedbp@wearedbpivanf@wearedbp.comuk.linkedin.com/in/ivanfernandeswearedbp/