Models
Advanced Digital Thinking
We are Digital Business Partners
www.wearedbp.com
We help brands, agencies and
technology vendors to get better at what th...
Distinguish between what is
important and what is urgent
for your brand in the digital
space
Work more efficiently1
Eisenh...
Distinguish between digital
final goals and performance
goals
Pursue the right digital goal2
John Whitmore Model
www.weare...
The more digital contacts you
have the more diverse is your
target audience – identify your
key prospects and customers
Co...
You need to have a digital crisis
management strategy to
restore stability after a digital
crisis
Resolve negative PR
effi...
Intensively focus on digital
engagement and provide
immediate feedback
Immersed experiences drive
satisfaction
5
Flow Mode...
Strive to gain insight how your
prospects and customers
perceive your brand in the
digital space
Increase brand insight6
J...
Identify when your target
audience state of mind is not
consistent with their behaviour
minimize post purchase regrets
Pro...
Focus your energy in the here
and now but also think about
your digital future
Make the most of digital
opportunities - NO...
Evaluate your digital situation
• What you HAVE to do
• What your are ABLE to do
• What you WANT to do
Recognize what is i...
Understand more about your digital brand
• How do you see yourself
• How you would like to be seen
• How others see you
• ...
Learn from past projects and experiences
• People involved
• Your goals (at the time)
• Your successes
• The obstacles you...
Spot the next “Facebook” or “Twitter”
• High industry buzz
• Small faults found
• Product meet expectations
• High media c...
Understand the degrees of
separation of your network. Use
your digital network to support
your Paid and Owned Media.
Conne...
In any business a small number of
high value customers contribute
more to the total than a high
number of low value custom...
However, don’t underestimate the
value of your long tail. They also
contribute to business
performance – small purchases
a...
About Us
We're
Digital Business
Consultants
www.wearedbp.com
Marketing Technology Measurement
Digital
ROI
Data
www.wearedbp.com
Our Thinking
Future brands are
about what they do,
not what they say
www.wearedbp.com
Our Services
Accelerate Digital
Transformation
www.wearedbp.com
Some of our Digital Services
www.wearedbp.com
Digital
ROI
www.wearedbp.com
Like
Share
www.wearedbp.com
Connect
ivanf@wearedbp.com
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wearedbp.com - Advanced Digital Thinking

  1. 1. Models Advanced Digital Thinking
  2. 2. We are Digital Business Partners www.wearedbp.com We help brands, agencies and technology vendors to get better at what they do Digital Marketing & Technology Management Consultants
  3. 3. Distinguish between what is important and what is urgent for your brand in the digital space Work more efficiently1 Eisenhower Matrix Model www.wearedbp.com
  4. 4. Distinguish between digital final goals and performance goals Pursue the right digital goal2 John Whitmore Model www.wearedbp.com
  5. 5. The more digital contacts you have the more diverse is your target audience – identify your key prospects and customers Contacts you should nurture3 Network Tree Model www.wearedbp.com
  6. 6. You need to have a digital crisis management strategy to restore stability after a digital crisis Resolve negative PR efficiently 4 Conflict Resolution Model www.wearedbp.com
  7. 7. Intensively focus on digital engagement and provide immediate feedback Immersed experiences drive satisfaction 5 Flow Model www.wearedbp.com
  8. 8. Strive to gain insight how your prospects and customers perceive your brand in the digital space Increase brand insight6 Johari Window www.wearedbp.com
  9. 9. Identify when your target audience state of mind is not consistent with their behaviour minimize post purchase regrets Provide additional information 7 Cognitive Dissonance www.wearedbp.com
  10. 10. Focus your energy in the here and now but also think about your digital future Make the most of digital opportunities - NOW 8 Energy Model www.wearedbp.com
  11. 11. Evaluate your digital situation • What you HAVE to do • What your are ABLE to do • What you WANT to do Recognize what is important for your business 9 Brand Performance Model www.wearedbp.com
  12. 12. Understand more about your digital brand • How do you see yourself • How you would like to be seen • How others see you • How others would like to see you Evaluate your brand10 Uffe Ebaek Model www.wearedbp.com
  13. 13. Learn from past projects and experiences • People involved • Your goals (at the time) • Your successes • The obstacles you overcame • What you learned Develop a connection bridge between the past and future 11 Future Strategy Model www.wearedbp.com
  14. 14. Spot the next “Facebook” or “Twitter” • High industry buzz • Small faults found • Product meet expectations • High media coverage and hype is ON • Industry acceptance Identify the next big thing12 Hype Cycle Model www.wearedbp.com
  15. 15. Understand the degrees of separation of your network. Use your digital network to support your Paid and Owned Media. Connect to the world via your network 13 Consumer Network Model www.wearedbp.com
  16. 16. In any business a small number of high value customers contribute more to the total than a high number of low value customers Identify who are your top 20% customers 14 Pareto Principle www.wearedbp.com
  17. 17. However, don’t underestimate the value of your long tail. They also contribute to business performance – small purchases are also important Understand the value of your long tail 15 Long Tail Model www.wearedbp.com
  18. 18. About Us We're Digital Business Consultants www.wearedbp.com
  19. 19. Marketing Technology Measurement Digital ROI Data www.wearedbp.com
  20. 20. Our Thinking Future brands are about what they do, not what they say www.wearedbp.com
  21. 21. Our Services Accelerate Digital Transformation www.wearedbp.com
  22. 22. Some of our Digital Services www.wearedbp.com
  23. 23. Digital ROI www.wearedbp.com
  24. 24. Like Share www.wearedbp.com Connect ivanf@wearedbp.com
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