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wearedbp.com (Short Version): Digital Transformation: What's Next?

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Digital Technology - Brands, Agencies and Technology

Digital Technology - Brands, Agencies and Technology

Published in: Business, News & Politics

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  • 1. Implications for Brands, Agencies and Consumerswww.wearedbp.comDigital Transformation: Whats Next?Ivan Fernandes,Founder of Digital Business Partners -wearedbpCutting Edge Marketing and PR Conference 2013
  • 2. “There is nothing permanent exceptchange”Heraclitus, 544 BC - 483 BC
  • 3. CONSUMER BRANDCONSUMERS EXPECT TOFIND BRANDS IN THEDIGITAL SPACELeverage. Transform. Deliver.
  • 4. TECHNOLOGY DATA CONSUMERBRANDSAGENCIES
  • 5. Marketing on demand• Consumers are accessing multipleinformation sources in their digitalresearch• Moving from always “on” to alwaysrelevant• Communicate with customers in anumber of ways• Spend your budget where and whenit matters• Best way to get closer to customers isto understand their behaviour• Let your customers tell your story• Personalize the consumer experience
  • 6. “Be as you wish to be seem”Socrates, 469 BC - 399 BC
  • 7. LEVERAGE DIGITAL TECHNOLOGY FOROPTIMAL BUSINESS ENGAGEMENT
  • 8. wearedbpwww.wearedbp.comIvan Fernandes,Founder of Digital Business Partners - wearedbp@wearedbpivanf@wearedbp.com