Tracking social media with google analytics

Tracking Social Media with Google Analytics Presentation to J P Morgan Global Equity Derivatives Group Matt Trimmer Principal Consultant & Managing Director David Lines Head of Sales and Marketing Slides: http://www.slideshare.net/mrdtrimmer

Two aspects of tracking social media with GA
Are social media platforms delivering traffic and valuable interactions to your website?
Traffic sources report
Referring sites
Referral path report
Campaign tracking
Tagging URLs
Advanced segments
Aggregate social media referrals of campaign tracking URLs
Are the social media tools on your website being used?
Event tracking
GA in-page tagging feature
Firefox add-ons
API integrations (paid tools)

Are social media platforms delivering traffic and valuable interactions to your website?

Traffic sources

Traffic sources > Referring sites (Who sent you traffic?)

Zoom in on social media

Visit the referral

Which pages gave you the traffic? (Referral path)

Visit those pages (may need to login and be member)

How is social media delivering to the bottom line?

Goals (Commercial objectives of your site)

E-commerce (show me the money)

Use Advanced segments for regular analysis

Use Google Analytics’ campaign tagging URLs
Build accurate tracking URLS
Embed them in social media
Using URL shortening services

Select landing page

Create Google Analytics tracking URL (URL builder)

Which turns landing page from…
This
http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/
To this
http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/?utm_source=facebook&utm_medium=social-media&utm_campaign=oscarsShorten it

Shorten with URL shortening service

Which turns landing page from…
This
http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/
To this
http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/?utm_source=facebook&utm_medium=social-media&utm_campaign=oscarsShorten it
And finally to
http://bit.ly/9KTS9v

Use and measure facebook (social-media) facebook (social-media)

Are the social media tools on your website being used?

Event tracking
Google Analytics JavaScript technology
To record in-page events
Video, flash, social bookmarking, sharing
Facebook connect ( Facebooks API)

Firefox add-ons ( http://userscripts.org/scripts/show/35080 )
Content bookmarking

Paid tools (https://analytics.postrank.com/)
Off-site engagement

About ivantage

About ivantage
Established in 2002
Independent
33rd Ranked UK Agency according to New Media Age rankings
Only agency in UK with three Google certifications

What we do
We specialise in growing online businesses by
Generating website traffic using
Paid Search (PPC)
Natural Search (SEO)
Display Advertising
E-mail marketing
Analysing website traffic using
Web Analytics to accurately analyse how visitors find and interact with websites
Converting website traffic using
Conversion Rate Optimisation to convert visitors into customers or clients

How we do it
Using affordable technology and tools and mostly from Google and
Bright, well-trained people who are passionate about what they do
A focus on intelligent campaigns which deliver results
High standards of service and client care
Strong and enduring client relationships
Ethical best practices
Delivered through
Managed services
Training
Consulting
Our vision
To be recognised as the UK’s leading performance-driven Internet marketing agency

Managed services
Traffic generation
Search Engine Marketing
PPC Campaign Management
PfP Manage
SEO Services
SEO Manage
SEO Consult
Display Advertising
PfP Manage
Email Marketing
Email Manage
Traffic analysis
Web Analytics Implementation
Analytics Accelerator
Web Analytics Interpretation
Analytics Insight
Web Analytics Support
Analytics Trouble Shooter
Traffic conversion
Conversion Rate Optimisation
CRO Manage

Public, scheduled or private, on-site training workshops
Google Analytics Workshops
Google Analytics Interpretation
Google Analytics Configuration
Google Adwords Workshops
Google Adwords Essentials
Google Adwords Advanced
Urchin Software from Google Workshops
Urchin Interpretation
Urchin Configuration
Search Engine Optimisation (SEO) Workshops
SEO Essentials
SEO Advanced

Who we do it for – multi-channel retail

Who we do it for – business to business

Who we do it for – NGOs and GOs

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Tracking social media with google analytics

by ivantage on May 06, 2010

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Tracking social media with google analytics — Presentation Transcript