Tracking social media with google analytics
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Tracking social media with google analytics

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    Tracking social media with google analytics Tracking social media with google analytics Presentation Transcript

    • Tracking Social Media with Google Analytics Presentation to J P Morgan Global Equity Derivatives Group Matt Trimmer Principal Consultant & Managing Director David Lines Head of Sales and Marketing Slides: http://www.slideshare.net/mrdtrimmer
    • Two aspects of tracking social media with GA
      • Are social media platforms delivering traffic and valuable interactions to your website?
        • Traffic sources report
          • Referring sites
          • Referral path report
        • Campaign tracking
          • Tagging URLs
        • Advanced segments
          • Aggregate social media referrals of campaign tracking URLs
      • Are the social media tools on your website being used?
        • Event tracking
          • GA in-page tagging feature
        • Firefox add-ons
        • API integrations (paid tools)
      • Are social media platforms delivering traffic and valuable interactions to your website?
    • Traffic sources
    • Traffic sources > Referring sites (Who sent you traffic?)
    • Zoom in on social media
    • Visit the referral
    • Which pages gave you the traffic? (Referral path)
    • Visit those pages (may need to login and be member)
    • How is social media delivering to the bottom line?
    • Goals (Commercial objectives of your site)
    • E-commerce (show me the money)
    • Use Advanced segments for regular analysis
    • Use Advanced segments for regular analysis
    • Use Google Analytics’ campaign tagging URLs
      • Build accurate tracking URLS
      • Embed them in social media
          • Using URL shortening services
    • Select landing page
    • Create Google Analytics tracking URL (URL builder)
    • Which turns landing page from…
      • This
          • http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/
      • To this
          • http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/?utm_source=facebook&utm_medium=social-media&utm_campaign=oscarsShorten it
    • Shorten with URL shortening service
    • Which turns landing page from…
      • This
          • http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/
      • To this
          • http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/?utm_source=facebook&utm_medium=social-media&utm_campaign=oscarsShorten it
      • And finally to
          • http://bit.ly/9KTS9v
    • Use and measure facebook (social-media) facebook (social-media)
      • Are the social media tools on your website being used?
    • Event tracking
      • Google Analytics JavaScript technology
      • To record in-page events
        • Video, flash, social bookmarking, sharing
          • Facebook connect ( Facebooks API)
    • Firefox add-ons ( http://userscripts.org/scripts/show/35080 )
      • Content bookmarking
    • Paid tools (https://analytics.postrank.com/)
      • Off-site engagement
    • About ivantage
    • About ivantage
      • Established in 2002
      • Independent
      • 33rd Ranked UK Agency according to New Media Age rankings
      • Only agency in UK with three Google certifications
    • What we do
      • We specialise in growing online businesses by
        • Generating website traffic using
          • Paid Search (PPC)
          • Natural Search (SEO)
          • Display Advertising
          • E-mail marketing
        • Analysing website traffic using
          • Web Analytics to accurately analyse how visitors find and interact with websites
        • Converting website traffic using
          • Conversion Rate Optimisation to convert visitors into customers or clients
    • How we do it
      • Using affordable technology and tools and mostly from Google and
        • Bright, well-trained people who are passionate about what they do
        • A focus on intelligent campaigns which deliver results
        • High standards of service and client care
        • Strong and enduring client relationships
        • Ethical best practices
      • Delivered through
        • Managed services
        • Training
        • Consulting
      • Our vision
        • To be recognised as the UK’s leading performance-driven Internet marketing agency
    • Managed services
      • Traffic generation
        • Search Engine Marketing
          • PPC Campaign Management
            • PfP Manage
          • SEO Services
            • SEO Manage
            • SEO Consult
        • Display Advertising
          • PfP Manage
        • Email Marketing
          • Email Manage
      • Traffic analysis
        • Web Analytics Implementation
          • Analytics Accelerator
        • Web Analytics Interpretation
          • Analytics Insight
        • Web Analytics Support
          • Analytics Trouble Shooter
      • Traffic conversion
        • Conversion Rate Optimisation
          • CRO Manage
    • Public, scheduled or private, on-site training workshops
      • Google Analytics Workshops
        • Google Analytics Interpretation
        • Google Analytics Configuration
      • Google Adwords Workshops
        • Google Adwords Essentials
        • Google Adwords Advanced
      • Urchin Software from Google Workshops
        • Urchin Interpretation
        • Urchin Configuration
      • Search Engine Optimisation (SEO) Workshops
        • SEO Essentials
        • SEO Advanced
    • Who we do it for – multi-channel retail
    • Who we do it for – business to business
    • Who we do it for – NGOs and GOs
    • End