Need to know conversion rate of categories to products to purchase:
Step 1: index.html
Step 2-4: ^/category.*/
Step 5: ^/products.*/
Step 6: ^/cart/basketview.html
Step 7: ^/cart/registration.html
Step 8 : ^/cart/paymentoptions.html
Goals and funnels
Goal and funnel behavior in Google Analytics
Key Performance Indicators (KPIs)
Another important Web Analytics concept
Miles per Hour (mph)
Defining progress to an objective
To reach the legal motorway speed limit of 70 mph
Enabling you to take corrective action
Accelerate or brake
Web Analytics package
KPI Examples Decrease Bounce rate Decrease short visits Increase Average Page Views Increase site interaction Increase % New Visits Increase new visits to the site Increase Contact Us Form (Goal 1) Increase leads Increase Transactions Increase sales Increase Returning Visits Increase visits from members Increase Visits Increase traffic Increase Absolute Unique Visitors Increase people visiting Affect on Metric Metric Objective
Installing Google Analytics
Directly at Google Analytics or via
Your Adwords “Analytics” tab
Get the code
Install on to every page on your website!
Visit www.google-analytics .com
Enter to your website
Enter your contact details
Agree the ToS
The Google Analytics Terms of Service
Up to five million (5,000,000) page views per month per account; or
An active Adwords campaign with Google which is in good standing
8.1 You will not associate (or permit any third party to associate) any data gathered from Your Website(s) (or such third parties' website(s)) with any personally identifying information from any source as part of Your use (or such third parties' use) of the Service.
“ This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, …”
Get the code (GAAC)
How Google Analytics works Website
How Google Analytics works cookies Website
How visitors found your web site
Which page did they land directly on?
Which sites sent traffic to the site?
Where were the links on those sites?
Which keywords drove traffic to the site?
How much traffic are your Adwords campaigns providing?
Which Adwords positions drive more traffic?
Visitors, visits and content consumption
How loyal are your visitors?
How many pages do they view?
What visitors are doing on your website?
How did they find your content?
Are they doing want you want them to?
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