Google analytics implementation, configuration, & advanced topics sf sv2us
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Google analytics implementation, configuration, & advanced topics sf sv2us Presentation Transcript

  • 1. www.ivantage.co.uk Presentation to J P Morgan Global Equity Derivatives Group Analytics: Implementation, Configuration, & Advanced Topics Matt Trimmer Principal Consultant & Managing Director Slides: http://www.slideshare.net/ivantage 1 Wednesday, 30 June 2010 1
  • 2. www.ivantage.co.uk Timings and housekeeping  Start 09:30  Break 11:00-11:15  Lunch 12:30-13:30  Break 15:15-15:30  Wrap-up 17:00  Nearest fire exit  Toilets  Water, coffee, and refreshments 2 Wednesday, 30 June 2010 2
  • 3. www.ivantage.co.uk Course Overview  Session 1 – Users, access, accounts, profiles and Adwords integration  Accessing Google Analytics  Auditing user access to Google Analytics  Creating Google accounts  Creating new Google Analytics accounts  Adding, removing and modifying users  Best practice user administration  Checking the Google Analytics Tracking Code (GATC) for your website  Using and deploying the new or legacy GATC on your website  Configuring account settings  Account and profile structure  Creating new profiles  Duplicating existing profiles  Configuring Profile settings  Best practice account and profile structure deployment for agencies, hosting companies and corporate companies  Integrating Google Adwords with Google Analytics 3 Wednesday, 30 June 2010 3
  • 4. www.ivantage.co.uk Course Overview  Session 2 – Data considerations, tracking, goals and e-commerce  Your data and Google  Google Analytics and visitor privacy  Google Analytics reporting delay  Backing-up data with multiple accounts and profiles  Backing-up data with Urchin Software from Google  Web analytics tracking methods  Google Analytics tracking methods  Google Analytics and first party cookies  Google Analytics and the fifth cookie  Configuring the user defined segment  What is possible with web analytics  What is possible with Google Analytics  Google Analytics and your website’s goals  Configuring goals and funnels for simple sites  Configuring goals and funnels for complex sites  Configuring e-commerce  Configuring e-commerce for non e-commerce sites 4 Wednesday, 30 June 2010 4
  • 5. www.ivantage.co.uk Course Overview  Session 3 – Filter administration, advanced segments, page and event tracking  Basic filter administration and the Google Analytics default filters  Excluding all visits from an IP address  Excluding all visits from a domain  Including all visits to a directory  Advanced filter administration with custom filters  Upper and lower case filters  Search and replace filters  Look-up table filters  Advanced filters  Advanced cascading filters  Advanced integration with Google Adwords  Using the pageTracker: ._trackPageview() or urchinTracker()  Tracking custom 404 errors with Google Analytics  Tracking other server errors with Google Analytics  Tracking downloads with Google Analytics  Tracking form completion with Google Analytics  Tracking Flash, Video, AJAX and other rich media  Google Analytics and ‘Event Tracking’ 5 Wednesday, 30 June 2010 5
  • 6. www.ivantage.co.uk Course Overview  Session 4 – Customising the Google Analytics tracking code and fault finding your Google Analytics installation  Collecting data into multiple Google Analytics accounts  Coding Google Analytics for sub-domains  Advanced filters for sub-domains and visit transitioning  Coding Google Analytics for multiple domains and visit transitioning  Coding Google Analytics for 3rd party domains and visit transitioning  Coding the Google Analytics session cookie timeout  Coding the Google Analytics retuning visitor cookie timeout  Coding Google Analytics cookies to be restricted to sub-directory  Coding for existing campaign tracking URLs to be recognised by Google Analytics  Coding for additional search engines  Coding to ignore referral keywords  Coding to integrate Google Analytics campaign information into a CRM system  Fault finding your installation with Google Analytics reports  The ‘Hostnames’ report  The ‘Browser and OS’ report  The ‘Referring Sites’ and ‘Referral Path’ reports  Fault finding your Google Analytics installation with external tools 6 Wednesday, 30 June 2010 6
  • 7. www.ivantage.co.uk Introductions  First  Me (Matt Trimmer) & ivantage overview  In a moment  You  Your role  Your department/website/website area  Your objectives for attending today 7 Wednesday, 30 June 2010 7
  • 8. www.ivantage.co.uk Me  Founder, Principal Consultant and Managing Director of ivantage  Love the Internet, 23 years IT, technical experience, 14 years Internet  One of 15 Google Accredited Seminar Leaders Globally 8 Wednesday, 30 June 2010 8
  • 9. www.ivantage.co.uk About ivantage  Established in 2002  Independent  36rd Ranked UK Agency according to New Media Age rankings  Only agency in UK with these three Google certifications 9 Wednesday, 30 June 2010 9
  • 10. www.ivantage.co.uk Urchin and Google, March 28th 2005  Urchin on Demand > Google Analytics  Urchin Software > Urchin Software from Google 10 Wednesday, 30 June 2010 10
  • 11. www.ivantage.co.uk What we do  We help grow online businesses by  Generating web site traffic through  Paid Search (PPC)  Natural Search (SEO)  Social media marketing  Display advertising  E-mail marketing  Analyzing web site traffic using  Web Analytics to accurately analyse how visitors find and interact with websites  Converting web site traffic using  Conversion Rate Optimisation to convert visitors into customers or clients 11 Wednesday, 30 June 2010 11
  • 12. www.ivantage.co.uk How we do it  We help grow online businesses by generating, analyzing and converting web site traffic:  Using bright, well-trained people who are passionate about what they do  Finding, harnessing and deploying innovative, affordable Internet marketing technology  Planning and executing intelligent campaigns that deliver measurable results  Seeking to continually improve return on client marketing spend  Ensuring high standards of service and client care  Building strong, enduring client relationships  Innovating to add additional value to client relationships  Following ethical business and technical practices  Delivered through  Professional services  Training 12 Wednesday, 30 June 2010 12
  • 13. www.ivantage.co.uk Our vision  To be the Internet’s leading performance-driven Internet marketing agency 13 Wednesday, 30 June 2010 13
  • 14. www.ivantage.co.uk Professional services  Traffic generation  Search Engine Marketing  Paid search – PPC  PfP Manage  SMA Manage  Natural Search – SEO  SEO Manage  SMO Manage  Display Advertising  PfP Manage  Email Marketing  Email Manage  Traffic analysis  Web analytics implementation  Accelerator services  Web analytics interpretation  Insight services  Web analytics support  Trouble Shooter services  Traffic conversion  Conversion optimisation  Landing Page Optimisation  Post-Click Optimisation  A/B and Multivariate testing  Voice of Customer Analytics 14 Wednesday, 30 June 2010 14
  • 15. www.ivantage.co.uk Training (Public or private on-site)  Google Analytics  Google Analytics: Introduction & User Training  Google Analytics: Advanced Technical Implementation  Google Adwords  Google AdWords 101: Introduction & Fundamentals  Google AdWords 201: Optimizing your Campaign  Google AdWords 301 & 302: Advanced Adwords Management and Optimization  Google Website Optimizer  Google Website Optimizer: Introduction to landing page optimisation  Urchin Software from Google  Urchin Software: Introduction & User Training  Urchin Software: Advanced Technical Implementation  Urchin Software: Developing Custom Reports  Search Engine Optimisation (SEO)  SEO: Strategy and on-page fundamentals  SEO: Link building and Social Media Optimisation  Social Media Marketing  SMM: Strategy and SMM & SMO fundamentals  SMM: Social Media Optimisation 15 Wednesday, 30 June 2010 15
  • 16. www.ivantage.co.uk Who we do it for – multi-channel retail 16 Wednesday, 30 June 2010 16
  • 17. www.ivantage.co.uk Who we do it for – business to business 17 Wednesday, 30 June 2010 17
  • 18. www.ivantage.co.uk Who we do it for – Non-Governmental Organisations and Governmental Organisations 18 Wednesday, 30 June 2010 18
  • 19. www.ivantage.co.uk Introductions – your turn!  You  Your role  Your department/website/website area  Your objectives for attending today 19 Wednesday, 30 June 2010 19
  • 20. www.ivantage.co.uk Auditing user access to Google Analytics  Use corporate emails only  Restrict administrator access  Use webmaster@company.com as administrator 20 Wednesday, 30 June 2010 20
  • 21. www.ivantage.co.uk Google Analytics  Accounts  Profiles 21 Wednesday, 30 June 2010 21
  • 22. www.ivantage.co.uk Accounts & Profiles  Accounts contain Profiles  Accounts  Unique Account ID  _uacct = "UA-225764-1";  Account Name  Linked to Google Adwords  One to one relationship  Adwords cost data is applied to the account (all profiles by default unless excluded)  Adwords’ campaigns are applied to the account (all profiles by default unless filtered, you may be tracking different website)  Profiles  New domain profiles  Unique profile number  _uacct = "UA-225764-99";  Existing domain profiles  Same profile number  _uacct = "UA-225764-1";  Recommend  One Adwords budget 22  One Google Analytics Account Wednesday, 30 June 2010 22
  • 23. www.ivantage.co.uk Exercise  Visit your website  View source in your browser  Find UA-  What is the Google Analytics tracking code?  Does it match your account?  Does it match your profile? 23 Wednesday, 30 June 2010 23
  • 24. www.ivantage.co.uk Exercise  Login to Google Analytics  Create a profile for a new domain  www.mytestnewprofilewebsite.com  Create a profile for an existing domain  My test existing profile 24 Wednesday, 30 June 2010 24
  • 25. www.ivantage.co.uk The three GATCs 25 Wednesday, 30 June 2010 25
  • 26. www.ivantage.co.uk The three GATCs 26 Wednesday, 30 June 2010 26
  • 27. www.ivantage.co.uk 1) Urchin.js  <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> _uacct ="UA-xxxxx-x"; urchinTracker(); </script> 27 Wednesday, 30 June 2010 27
  • 28. www.ivantage.co.uk 2) The ga.js  <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/ script%3E")); </script> <script type="text/javascript"> try{ var pageTracker = _gat._getTracker("UA-xxxxxx-x"); pageTracker._trackPageview(); } catch(err) {} </script> 28 Wednesday, 30 June 2010 28
  • 29. www.ivantage.co.uk 3) The ga.js (The Asynchronous tag)  <script type="text/javascript">   var _gaq = _gaq || [];   _gaq.push(['_setAccount', 'UA-XXXXX-X']);   _gaq.push(['_trackPageview']);   (function() {     var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;     ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js';     var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);   })(); </script> 29 Wednesday, 30 June 2010 29
  • 30. www.ivantage.co.uk The three GATCs - where to put them  Urchin.js  before closing </body>  GA.js  before closing </body>  Supports Event Tracking  GA.js (Async)  before closing </head>  Supports earlier loading without risk to content rendering 30 Wednesday, 30 June 2010 30
  • 31. www.ivantage.co.uk The three GATCs - where to put them  Urchin.js  before closing </body>  GA.js  before closing </body>  Supports Event Tracking  GA.js (Async)  before closing </head>  Supports earlier loading without risk to content rendering 31 Wednesday, 30 June 2010 31
  • 32. www.ivantage.co.uk Referral Path  Referring Sites  Is your own domain listed?  Drill down to Referral Path  Indicates non-tagged pages 32 Wednesday, 30 June 2010 32
  • 33. www.ivantage.co.uk Network Properties – key metrics  Hostnames  If you have multiple domains with the same website content, which domains do visitors visit?  This report displays the total number of page views that each domain received.  If a domain that is not one of yours appears on this report, the domain in question points to a website that has your urchin.js link (and possibly other content owned by you). 33 Wednesday, 30 June 2010 33
  • 34. www.ivantage.co.uk User Administration  Access Manager  Add users  Delete users  Access Levels  View Reports only  Account Administrator 34 Wednesday, 30 June 2010 34
  • 35. www.ivantage.co.uk Useful tools  www.advanced-web-metrics.com  35 Wednesday, 30 June 2010 35
  • 36. www.ivantage.co.uk Exercise  Login to Google Analytics  Add a user to your new domain profile  www.mattstestnewprofilewebsite.com  Add a user to your existing domain profile  Matts test existing profile 36 Wednesday, 30 June 2010 36
  • 37. www.ivantage.co.uk Break time 37 Wednesday, 30 June 2010 37
  • 38. www.ivantage.co.uk Configuring Account Settings  Account name  Benchmarking 38 Wednesday, 30 June 2010 38
  • 39. www.ivantage.co.uk Configuring Profile Settings  Default page  Time zone  URL Parameter exclusions  Site Search  E-commerce  Benchmarking 39 Wednesday, 30 June 2010 39
  • 40. www.ivantage.co.uk Exercise  Check your top content  Dou you have  and  Index.htm or index.html or default.htm or default.html  Set your website  Set your home page  Set any exclusions  Turn on e-commerce 40 Wednesday, 30 June 2010 40
  • 41. www.ivantage.co.uk Exercise  Visit Bonsoirdirect.com  View source on the home page  Find UA-  View source on a product page  Find UA-  View source on a the checkout page  Where you are asked if you are new or returning  Find UA –  What do you notice? 41 Wednesday, 30 June 2010 41
  • 42. www.ivantage.co.uk The three GATCs 42 Wednesday, 30 June 2010 42
  • 43. www.ivantage.co.uk Changing what GA records as content  Urchin.js  urchinTracker('/my/made/up/url');  GA.js  pageTracker._trackPageview('/my/made/up/url');  GA.js (Async)  _gaq.push(['_trackPageview','/my/made/up/url']); 43 Wednesday, 30 June 2010 43
  • 44. www.ivantage.co.uk Goal configuration  Goal URL  www.example.co.uk/checkout.cgi?page=1&id=9982251615  Match Type  Exact  /checkout.cgi?page=1&id=9982251615  Head  /checkout.cgi?page=1  Regular Expression match  /checkout.cgi?page=1&id= 44 Wednesday, 30 June 2010 44
  • 45. www.ivantage.co.uk Regular Expressions  Pattern matching language  Used in Google Analytics  Reports  Advanced Segements  Filters  Goals  Posix regular expressions  Match or capture portions of a field  Using wildcards and metacharacters  Test your regular expressions  http://weitz.de/regex-coach/ 45 Wednesday, 30 June 2010 45
  • 46. www.ivantage.co.uk The Urchin Tracker Revisited  Tracking Flash, Video, AJAX and downloads  Fake page view counter  Use  Custom 404s  In flash  AJAX  Video  Downloads  Outbound clicks  Onsite advertising  Use virtual directory 46 Wednesday, 30 June 2010 46
  • 47. www.ivantage.co.uk Tracking PDFs  Urchin.js  <a href="/my/pdf.pdf" onclick="urchinTracker('/pdfs/my/pdf.pdf');">  GA.js  <a href="/my/pdf.pdf" onclick="pageTracker._trackPageview('/pdfs/my/pdf.pdf');">  GA.js (Async)  <a href="/my/pdf.pdf" onclick="_gaq.push(['_trackPageview','/pdfs/my/pdf.pdf']);"> 47 Wednesday, 30 June 2010 47
  • 48. www.ivantage.co.uk Tracking custom 404s ._trackPageview("404.html?page=" + document.location.pathname + document.location.search + "&from=" + document.referrer); 48 Wednesday, 30 June 2010 48
  • 49. www.ivantage.co.uk Tracking downloads – hack  http://www.goodwebpractices.com/roi/track- downloads-in-google-analytics-automatically.html 49 Wednesday, 30 June 2010 49
  • 50. www.ivantage.co.uk Event tracking 50 Wednesday, 30 June 2010 50
  • 51. www.ivantage.co.uk Event tracking 51 Wednesday, 30 June 2010 51
  • 52. www.ivantage.co.uk Tracking downloads – hack (improved)  http://blog.immeria.net/2009/01/google- analytics-script-to-track.html 52 Wednesday, 30 June 2010 52
  • 53. www.ivantage.co.uk Lunch time 53 Wednesday, 30 June 2010 53
  • 54. www.ivantage.co.uk Simple filters  Predefined 54 Wednesday, 30 June 2010 54
  • 55. www.ivantage.co.uk Advanced Filters  URI reformatting 55 Wednesday, 30 June 2010 55
  • 56. www.ivantage.co.uk Cascading Filters - original search term 56 Wednesday, 30 June 2010 56
  • 57. www.ivantage.co.uk Cascading Filters 57 Wednesday, 30 June 2010 57
  • 58. www.ivantage.co.uk Challenges with Web Analytics  Log files  Visitor identification 58 Wednesday, 30 June 2010 58
  • 59. www.ivantage.co.uk How does GA measure visitors?  Traditional logfile analysis  Page Tagging  1st Party Cookies 59 Wednesday, 30 June 2010 59
  • 60. www.ivantage.co.uk Web servers & browsers Browser connects to a web server and requests a page Browser Web server The server sends back the requested page 60 Wednesday, 30 June 2010 60
  • 61. www.ivantage.co.uk Web Access Logs (Server side collection) Browser Web 203.193.165.78 server www.yoursite.com Access log 61 Wednesday, 30 June 2010 61
  • 62. www.ivantage.co.uk Logs record • IP addresses • Of browsers (visitors) • Dynamic IPs at ISP • 10 per month per visitor • Of robots • Normally identify themselves as • User Agent type • Googlebot • MSNbot • Slurp • However, not all can be filtered • Names not known • Some deliberately avoid detection • Price comparison • Spam 62 Wednesday, 30 June 2010 62
  • 63. www.ivantage.co.uk So GA uses Cookies • Text files sent to browsers by websites • 1ST or 3rd party • Visit apple.com • apple.com issues cookies (1st party) • If banana.com attempts to issue cookies (3rd party) • Session and persistent • Session • Last for 30 minutes or longer • Persistent • Lasts for 6 months • Search engines do not generally accept cookies 63 Wednesday, 30 June 2010 63
  • 64. www.ivantage.co.uk Persistent cookies Cookie not present client web server New Visitor Access log client Cookie present web Cookie server Returning Visitor Access log 64 Wednesday, 30 June 2010 64
  • 65. www.ivantage.co.uk Weaknesses of cookies? • Machine dependant • As close as we can get to a person • Although modern OSs have multiple user IDs • User 1, User2, User 3 • Can be cleared • Worst scenario? • Can be blocked/not accepted • Most E-commerce site use 1st party cookies to make basket function • So blocking 1st party cookies degrades your Internet experience • 3rd party cookies are often blocked 65 Wednesday, 30 June 2010 65
  • 66. www.ivantage.co.uk Web Access Logs (Server side collection) Browser Web 203.193.165.78 server www.yoursite.com Access log 66 Wednesday, 30 June 2010 66
  • 67. www.ivantage.co.uk 2nd request for a page with log files Browser Web Cache server 203.193.165.78 www.yoursite.com Re-load or Access log Visit from bookmark 67 Wednesday, 30 June 2010 67
  • 68. www.ivantage.co.uk Cached pages • Counted once • 2nd Refreshed • Request from the same IP address • Not recorded in Web Access Log! • Logs alone may miss 20-30% of page views 68 Wednesday, 30 June 2010 68
  • 69. www.ivantage.co.uk So GA uses page tagging • Every page is tagged with JavaScript • Ensures even when pages are served from cache • JavaScript executes • A .gif (1x1 pixel image in loaded with the page) • Web Access log is updated • Search Engines do not generally execute JavaScript • Neither do some mobiles and PDAs 69 Wednesday, 30 June 2010 69
  • 70. www.ivantage.co.uk Easy, accurate tracking? • JavaScript Page Tagging • With a .gif • Cookies • 1st party • In the case of GA • Free does not mean cheap! • What will GA miss? 70 Wednesday, 30 June 2010 70
  • 71. www.ivantage.co.uk How Google Analytics Works Direct Referral Browser/HTML Page Organic Search PPC Search Users reaches page; triggers the Google Analytics javascript. 71 Wednesday, 30 June 2010 71
  • 72. www.ivantage.co.uk The Google Analytics tracking code (legacy) <HTML> <HEAD> <TITLE>My Website</TITLE> </HEAD> <BODY> …. <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"></script> <script type="text/javascript"> _uacct = "UA-55241-1"; urchinTracker(); </script> </BODY> 72 Wednesday, 30 June 2010 72
  • 73. www.ivantage.co.uk The Google Analytics tracking code (legacy) <HTML> <HEAD> <TITLE>My Website</TITLE> </HEAD> <BODY> …. <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"></script> <script type="text/javascript"> _uacct = "UA-55241-1"; urchinTracker(); </script> </BODY> 72 Wednesday, 30 June 2010 72
  • 74. www.ivantage.co.uk The Google Analytics tracking code (new) <HTML> <HEAD> <TITLE>My Website</TITLE> </HEAD> <BODY> …. <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> var pageTracker = _gat._getTracker("UA-749875-1"); pageTracker._trackPageview(); </script> </BODY> 73 Wednesday, 30 June 2010 73
  • 75. www.ivantage.co.uk The Google Analytics tracking code (new) <HTML> <HEAD> <TITLE>My Website</TITLE> </HEAD> <BODY> …. <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> var pageTracker = _gat._getTracker("UA-749875-1"); pageTracker._trackPageview(); </script> </BODY> 73 Wednesday, 30 June 2010 73
  • 76. www.ivantage.co.uk JavaScript executes Browser/HTML Page Secure Google Servers __utm.gif cookies JavaScript executes; creates 1st party cookies and requests a __utm.gif from Google servers 74 Wednesday, 30 June 2010 74
  • 77. www.ivantage.co.uk The ___utm.gif request to Google sends… __utm.gif?utmwv=6.3&utmn=101027544&utmsr=1280x854&utmsc=32-bit&utmul=en&utmje=1&utmjv=1.5&utmfl=7.0 r24&utmdt=My%20Website&utmhn=www.site.com&utmp=/index.html&utmac=UA-51244-4&utmcc=__utma %3D117945243.823564440.1131054947.1131080858.1133834608.4%3B+__utmb%3D117945243%3B+__utmc %3D117945243%3B+__utmz%3D117945243.1131054947.1.1.utmccn%3D%28Spring%20Sale%29%7Cutmcsr%3D%28google %29%7Cutmcmd%3D%28ppc%29% %7Cutmtm%3D%28shoes%29%3B Screen Resolution: 1280x854 Page Title: My Site Screen Colors: 32-bit Filename: /index.html Browser Language: English(en) Google Analytics Account: UA-51244-4 Java Enabled? Yes (1) Visits: 4 Java Version: 1.5 Campaigns Clicked: 1 Flash Version: 7.0r24 Campaign: Google(PPC) Spring Sale (shoes) 75 Wednesday, 30 June 2010 75
  • 78. www.ivantage.co.uk Google Analytics cookies UTMa Domain, Visitor Identifiers __utma=171169442.255036238.1115176675.1115176675.1115176675.1; UTMb Session Identifier __utmb=171169442; UTMc Session Identifier __utmc=171169442; UTMv Visitor Segmentation UTMz Campaign Variables __utmz=171169442.1115176675.1.1.utmccn=(organic)|utmcsr=yahoo|utmctr =www.any+sunday+riders.com|utmcmd=organic 76 Wednesday, 30 June 2010 76
  • 79. www.ivantage.co.uk Data is viewed in GA interface Secure Google Servers Analytics Report Data Data is processed and stored into report data tables which is then read to produce reports 77 Wednesday, 30 June 2010 77
  • 80. www.ivantage.co.uk Exercise  Clear your cookies  If you don’t mind  Visit your website  View the Google Analytics cookies 78 Wednesday, 30 June 2010 78
  • 81. www.ivantage.co.uk Visits and visitors - key metrics  Visits  The number of visits received by your site is the most basic measure of how effectively you promote your site.  Visitor type  New  New Cookie  Returning  Existing Cookie  Absolute Unique Visitors (Uniques)  How many people came to your site?  This report graphs people instead of visits  All visits from the same user for the entire active date range  Aggregated so that they will be counted as a single absolute unique visitor  Regardless of how many different days they visited your site and how many times they visited your site on each day 79 Wednesday, 30 June 2010 79
  • 82. www.ivantage.co.uk Control 30 (UTMb) min cookie timeout 80 Wednesday, 30 June 2010 80
  • 83. www.ivantage.co.uk Control 6 month (UTMz) cookie timeout 81 Wednesday, 30 June 2010 81
  • 84. www.ivantage.co.uk Tracking sub-domains  A.dog.com  B.dog.com  C.dog.com  Set your site (dog.com) to the root domain  Set Domain Name Function 82 Wednesday, 30 June 2010 82
  • 85. www.ivantage.co.uk Tracking sub-domains 83 Wednesday, 30 June 2010 83
  • 86. www.ivantage.co.uk Tracking sub-domains – issues  A.dog.com/index.html  B.dog.com/index.html  C.dog.com/index.html  Filter Type: Custom filter > Advanced Field A: Hostname Extract A: (.*) Field B: Request URI Extract B: (.*) Output To: Request URI Constructor: $A1/$B1 84 Wednesday, 30 June 2010 84
  • 87. www.ivantage.co.uk Tracking across top level domains  Dog.com  Cat.com  Set your site to none  Set Domain Name function  Transfer cookies to the new domain via URL  HTTP Get  Use the Link function 85 Wednesday, 30 June 2010 85
  • 88. www.ivantage.co.uk Tracking across multiple domains via a link  ivantageaaa.co.uk (Example A6) 86 Wednesday, 30 June 2010 86
  • 89. www.ivantage.co.uk Tracking to multiple accounts  ivantageaaa.co.uk  New Async 87 Wednesday, 30 June 2010 87
  • 90. www.ivantage.co.uk E-commerce tracking 88 Wednesday, 30 June 2010 88
  • 91. www.ivantage.co.uk E-commerce (Async) 89 Wednesday, 30 June 2010 89
  • 92. www.ivantage.co.uk Organic sources  ivantageaaa.co.uk 90 Wednesday, 30 June 2010 90
  • 93. www.ivantage.co.uk Custom Campaign fields 91 Wednesday, 30 June 2010 91
  • 94. www.ivantage.co.uk Custom Campaign fields (Async) 92 Wednesday, 30 June 2010 92
  • 95. www.ivantage.co.uk Changing ? to # for campaign tracking  ivantageaaa.co.uk 93 Wednesday, 30 June 2010 93
  • 96. www.ivantage.co.uk Tracking to Urchin and GA 94 Wednesday, 30 June 2010 94
  • 97. www.ivantage.co.uk Custom Variables 95 Wednesday, 30 June 2010 95
  • 98. www.ivantage.co.uk Custom Variables - Coding 96 Wednesday, 30 June 2010 96
  • 99. www.ivantage.co.uk Custom Variables - Page Level  Visits to website “sections” and “sub-sections” 97 Wednesday, 30 June 2010 97
  • 100. www.ivantage.co.uk Custom Variables - Visitor Level  Visitor “Member Type” 98 Wednesday, 30 June 2010 98
  • 101. www.ivantage.co.uk Custom Variables - Visit/session Level  Visits logged-in “Member” and checkout started “shopping attempts” 99 Wednesday, 30 June 2010 99
  • 102. www.ivantage.co.uk Feedback  http://www.ivantage.co.uk/feedback  support@ivantage.co.uk  Write an honest, considered and fair review to receive for each day attended: 100 Wednesday, 30 June 2010 100
  • 103. www.ivantage.co.uk Getting help  support@ivantage.co.uk for 60 days  Google Analytics Support (http://www.google.com/analytics/support.html)  Setup Checklist  http://www.google.com/analytics/discover_analytics.html  Help Center  http://www.google.com/support/analytics/?hl=en  User Forums  http://www.google.com/support/forum/p/Google+Analytics/?hl=en  Google Code  http://code.google.com/intl/en/apis/analytics/  Google Analytics blog  http://analytics.blogspot.com/  101 Wednesday, 30 June 2010 101
  • 104. www.ivantage.co.uk The End 102 Wednesday, 30 June 2010 102