MKTG90017, Semester II 2013
GROUP MEMBERS:
Pearl (Shun) Li: 573083
Mark Turner: 524686
Ivan Sanchez: 594783
Kristen Goulop...
• Formed in Perth, November 2011
• Provides an API for embedded online payments
interface and process transactions on clie...
• Access to a worldwide market
• Current lack of innovative payment solution
for online purchases
• Merchant accounts
The ...
Advantage Offer/Solution
Expand Australian online businesses to
expand globally in an easy and secure way
• Pin Payments p...
Traditional (Competitor) Business
Model
(Source: Booz, Allen & Hamilton in Merritt, C. 2011, "Mobile money transfer servic...
Pin Payments Business Model
Website & Mobile Interface
Code Extract [JSON CALLS]
The core Pin Payments product
Ref: IBISWorld Industry Report X0004, Online Shopping in Australia, March 2013
Total Online Australian
Businesses
36 655
M...
5% online retail share would see annual revenue of over $2.5
million*
(based on estimated $40 transaction amount)
Revenue ...
Competitors
Pin Payments
Competitors
Price Structure
Overseas
Capability
Pin Payments
(https://pin.net.au/)
3% + $0.30 per transaction...
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Pin payments presentation final (4)

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A presentation for our Internet Marketing Class. A study case about Australian Startup Pin Payments, which tries to find a good position in the Online Payment Processing Market for Australia, Asia and The Pacific. They sell an API to process Payments... by now they seem to be targeting Australian Bussinesses and helping them to process payments withing Australia and all over the world.

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  • Pearl36655 are the number of online retailers. They generate 10.9 billion but online payment services will gain roughly 1%-3% market share of this through their revenue models. This means that online payment services will be able to get between 1 – 3 billion.
  • Mark
  • Pin payments presentation final (4)

    1. 1. MKTG90017, Semester II 2013 GROUP MEMBERS: Pearl (Shun) Li: 573083 Mark Turner: 524686 Ivan Sanchez: 594783 Kristen Goulopoulos: 360214 CASE STUDY: Southern Payment Systems Pty Ltd (TRADING AS: PIN PAYMENTS)
    2. 2. • Formed in Perth, November 2011 • Provides an API for embedded online payments interface and process transactions on clients behalf • Have expanded operations to Melbourne and Sydney • About 1000 Australian merchants have used the service in testing (Source: Bleby, M. 2013, “Payments group Braintree comes to Australia with eyes on developers”, BRW online, 20 June.) Start-up History: Pin Payments
    3. 3. • Access to a worldwide market • Current lack of innovative payment solution for online purchases • Merchant accounts The Problem
    4. 4. Advantage Offer/Solution Expand Australian online businesses to expand globally in an easy and secure way • Pin Payments provides a PCI (Payment Card Industry) compliant set of code for processing online payments • Enables retailers to process payments without a merchant account. Only an ABN and credit card is required Easy implementation for Australian online businesses • Save mobile application & website development costs • Increased speed of website development Easy & Clear payment method for Australian online businesses and individual buyers • Enables processing payments from any debit and credit card bearing the Visa and MasterCard brands outside Australia. • Can choose the currency of payment; AUD or USD • $50 Monthly and 3% + $0.30 transaction fee Improve online shopping experience for individual buyers • Payment interface embedded in clients' website. Consequently customers are not moved to a third party site Value Proposition
    5. 5. Traditional (Competitor) Business Model (Source: Booz, Allen & Hamilton in Merritt, C. 2011, "Mobile money transfer services: the next phase in the evolution of person-to-person payments.", Journal of Payments Strategy & Systems, vol. 5 no. 2, pp. 143-160.)
    6. 6. Pin Payments Business Model
    7. 7. Website & Mobile Interface
    8. 8. Code Extract [JSON CALLS] The core Pin Payments product
    9. 9. Ref: IBISWorld Industry Report X0004, Online Shopping in Australia, March 2013 Total Online Australian Businesses 36 655 Market Size
    10. 10. 5% online retail share would see annual revenue of over $2.5 million* (based on estimated $40 transaction amount) Revenue Model $50 monthly membership 30c per transaction + 3% of amount
    11. 11. Competitors
    12. 12. Pin Payments Competitors Price Structure Overseas Capability Pin Payments (https://pin.net.au/) 3% + $0.30 per transaction $50 membership free Unlimited PayPal (https://www.paypal.com/au/cgi- bin/webscr?cmd=_display -receiving-fees-outside) 2.4% + $0.30 base rate per transaction Limited Google Wallet (https://www.google.com.au/wallet/fa q.html) 1.9% + $0.30 per transaction or 5% (depending on favourability for retailer) Usual card processing fees Requires end-user to have an account with Citibank Limited Ezidebit (www.ezidebit.com.au/take-the- tour/faqs/) Payment structure unavailable Very Limited Stripe (https://stripe.com/) 2.9% + $0.30 per successful transaction No monthly fee Limited Braintree (https://www.braintreepayments.com /) 2.4% + $0.30 per transaction No membership free Strong competitor in the US Entering the Australian market Limited Analysis of Competitors
    13. 13. Thank you for listening Questions?

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