0
How to Get My Attention (and Attention from Other Journalists) in a Wired World Ivan Oransky, MD Executive Editor, Reuters...
Don’t <ul><li>1.  Call to make sure I got your emailed press release </li></ul>
Don’t <ul><li>1.  Call to make sure I got your emailed press release </li></ul><ul><li>2.  Use short embargoes  </li></ul>
Don’t <ul><li>1.  Call to make sure I got your emailed press release </li></ul><ul><li>2.  Use short embargoes  </li></ul>
Don’t <ul><li>1.  Call to make sure I got your emailed press release </li></ul><ul><li>2.  Use short embargoes  </li></ul>...
Don’t <ul><li>1.  Call to make sure I got your emailed press release </li></ul><ul><li>2.  Use short embargoes  </li></ul>...
Don’t <ul><li>1.  Call to make sure I got your emailed press release </li></ul><ul><li>2.  Use short embargoes  </li></ul>...
<ul><li>4.  Send 10-megabyte email attachments </li></ul>Don’t <ul><ul><ul><li>From: System Administrator To: Oransky, Iva...
<ul><li>4.  Send 10-megabyte email attachments </li></ul><ul><li>5.  Use silly news pegs  </li></ul>Don’t
<ul><li>4.  Send 10-megabyte email attachments </li></ul><ul><li>5.  Use silly news pegs  </li></ul>Don’t
Do <ul><li>1.  Get to know what I’m interested in, by reading it and seeing what I do on Twitter. Then send me targeted pi...
Do <ul><li>1.  Get to know what I’m interested in, by reading it and seeing what I do on Twitter. Then send me targeted pi...
Do <ul><li>1.  Get to know what I’m interested in, by reading Reuters Health and seeing what I do on Twitter. Then send me...
Do <ul><li>3.  Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers  </li...
Do <ul><li>3.  Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers  </li...
Do <ul><li>3.  Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers  </li...
Do <ul><li>3.  Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers  </li...
Do <ul><li>5.  Consider doing away with Ingelfinger – or at least making your policy crystal clear  </li></ul>
Do <ul><li>5.  Consider doing away with Ingelfinger – or at least making your policy crystal clear  </li></ul>
Upcoming SlideShare
Loading in...5
×

How science PR pros can get my -- and other journalists' -- attention

869

Published on

How science PR pros can get my -- and other journalists' -- attention

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
869
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "How science PR pros can get my -- and other journalists' -- attention"

  1. 1. How to Get My Attention (and Attention from Other Journalists) in a Wired World Ivan Oransky, MD Executive Editor, Reuters Health Adjunct Asst. Professor, New York University Science, Health, and Environmental Reporting Program Blogger, Embargo Watch and Retraction Watch
  2. 2. Don’t <ul><li>1. Call to make sure I got your emailed press release </li></ul>
  3. 3. Don’t <ul><li>1. Call to make sure I got your emailed press release </li></ul><ul><li>2. Use short embargoes </li></ul>
  4. 4. Don’t <ul><li>1. Call to make sure I got your emailed press release </li></ul><ul><li>2. Use short embargoes </li></ul>
  5. 5. Don’t <ul><li>1. Call to make sure I got your emailed press release </li></ul><ul><li>2. Use short embargoes </li></ul><ul><li>3. Embargo studies that are already published </li></ul>
  6. 6. Don’t <ul><li>1. Call to make sure I got your emailed press release </li></ul><ul><li>2. Use short embargoes </li></ul><ul><li>3. Embargo studies that are already published </li></ul>
  7. 7. Don’t <ul><li>1. Call to make sure I got your emailed press release </li></ul><ul><li>2. Use short embargoes </li></ul><ul><li>3. Embargo studies that are already published </li></ul>
  8. 8. <ul><li>4. Send 10-megabyte email attachments </li></ul>Don’t <ul><ul><ul><li>From: System Administrator To: Oransky, Ivan (M Edit Reu Hlth) Subject: E-mail Quota Warning - Your Mailbox is 80 percent of its allowable size Sent: Apr 29, 2011 8:00 PM Your mailbox exceeds 400,000 Kilobytes (KB) in size. Your mailbox size is currently 510187 KB. When your mailbox size exceeds 500MB, you will be unable to send mail until enough messages or other items are deleted to reduce the size below 500MB.You will continue to receive incoming email until your mailbox reaches 1,024MB (1 Gigabyte), at which point all inbound email will be returned to the sender. </li></ul></ul></ul>
  9. 9. <ul><li>4. Send 10-megabyte email attachments </li></ul><ul><li>5. Use silly news pegs </li></ul>Don’t
  10. 10. <ul><li>4. Send 10-megabyte email attachments </li></ul><ul><li>5. Use silly news pegs </li></ul>Don’t
  11. 11. Do <ul><li>1. Get to know what I’m interested in, by reading it and seeing what I do on Twitter. Then send me targeted pitches. </li></ul>
  12. 12. Do <ul><li>1. Get to know what I’m interested in, by reading it and seeing what I do on Twitter. Then send me targeted pitches </li></ul><ul><li>2. Send drafts of studies to give reporters more time; explain clearly they should be checked against final versions </li></ul>
  13. 13. Do <ul><li>1. Get to know what I’m interested in, by reading Reuters Health and seeing what I do on Twitter. Then send me targeted pitches </li></ul><ul><li>2. Send drafts of studies to give reporters more time; explain clearly they should be checked against final versions </li></ul>
  14. 14. Do <ul><li>3. Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers </li></ul>
  15. 15. Do <ul><li>3. Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers </li></ul><ul><li>4. Account for all embargo breaks, not just by media outlets </li></ul>
  16. 16. Do <ul><li>3. Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers </li></ul><ul><li>4. Account for all embargo breaks, not just by media outlets </li></ul>
  17. 17. Do <ul><li>3. Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers </li></ul><ul><li>4. Account for all embargo breaks, not just by media outlets </li></ul>
  18. 18. Do <ul><li>5. Consider doing away with Ingelfinger – or at least making your policy crystal clear </li></ul>
  19. 19. Do <ul><li>5. Consider doing away with Ingelfinger – or at least making your policy crystal clear </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×