How science PR pros can get my -- and other journalists' -- attention

How to Get My Attention (and Attention from Other Journalists) in a Wired World Ivan Oransky, MD Executive Editor, Reuters Health Adjunct Asst. Professor, New York University Science, Health, and Environmental Reporting Program Blogger, Embargo Watch and Retraction Watch

Don’t
1. Call to make sure I got your emailed press release

Don’t
2. Use short embargoes

Don’t
2. Use short embargoes
3. Embargo studies that are already published

4. Send 10-megabyte email attachments
Don’t
From: System Administrator To: Oransky, Ivan (M Edit Reu Hlth) Subject: E-mail Quota Warning - Your Mailbox is 80 percent of its allowable size Sent: Apr 29, 2011 8:00 PM Your mailbox exceeds 400,000 Kilobytes (KB) in size. Your mailbox size is currently 510187 KB. When your mailbox size exceeds 500MB, you will be unable to send mail until enough messages or other items are deleted to reduce the size below 500MB.You will continue to receive incoming email until your mailbox reaches 1,024MB (1 Gigabyte), at which point all inbound email will be returned to the sender.

4. Send 10-megabyte email attachments
5. Use silly news pegs
Don’t

Do
1. Get to know what I’m interested in, by reading it and seeing what I do on Twitter. Then send me targeted pitches.

Do
1. Get to know what I’m interested in, by reading it and seeing what I do on Twitter. Then send me targeted pitches
2. Send drafts of studies to give reporters more time; explain clearly they should be checked against final versions

Do
1. Get to know what I’m interested in, by reading Reuters Health and seeing what I do on Twitter. Then send me targeted pitches
2. Send drafts of studies to give reporters more time; explain clearly they should be checked against final versions

Do
3. Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers

Do
3. Consider changing your criteria for who gets embargoed material to be more inclusive – e.g., bloggers
4. Account for all embargo breaks, not just by media outlets

Do
5. Consider doing away with Ingelfinger – or at least making your policy crystal clear

How science PR pros can get my -- and other journalists' -- attention

by ivanoransky on May 02, 2011

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 64

Statistics

How science PR pros can get my -- and other journalists’ -- attention — Presentation Transcript

http://embargowatch.wordpress.com	63
url_unknown	1