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Web Marketing at Business of Organics

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see http://www.ivanenviroman.com/2006/11/25/speaking-at-the-business-of-organics-conference/

see http://www.ivanenviroman.com/2006/11/25/speaking-at-the-business-of-organics-conference/

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  • Transcript

    • 1. Ivan Storck [email_address] Michael Phillips [email_address]
    • 2. Business of Organics Internet Marketing & eCommerce Strategies
    • 3. BOO!
    • 4.  
    • 5.
      • We end up putting our
      faith in technologies rather than relationships – Michael Pollen
    • 6. Cut off the head of a spider, it dies
    • 7. Cut off the leg of the starfish, it will grow a new one or even another starfish
    • 8. The pioneering research of Paul Baran in the 1960s, who envisioned a communications network that would survive a major enemy attacked.
    • 9.  
    • 10. 2006 Text www.opte.org/maps/
    • 11. Campaign Movement
    • 12. WAL-MART
    • 13. Attention Abundance Participation
    • 14. Long Tail
    • 15. Too Much Choice Desperate Need for Trust
    • 16.  
    • 17.
      • IE + Google Toolbar
      • Firefox + SEO for Firefox extension + Google Toolbar
    • 18.  
    • 19. How to succeed with online community online community
      • Remember, Movement, not Message
      • Authenticity = Trust
      • Everything is personal
      • Tolerance of Ambiguity
    • 20. Hybrids Rock!
    • 21.  
    • 22. Green PR
      • Natural Newswire
      • CSR Newswire
      • Green Clips
      • prWeb
    • 23. E-commerce Strategies
    • 24. “ Online holiday shoppers spent a total of $30.1 billion during the 2005 holiday season, up 30% from 2004.” - Goldman Sachs, Nielsen//NetRatings and Harris Interactive eSpending Report
    • 25. Technology matters
    • 26. Research
    • 27. Plan
    • 28. Manage
    • 29. Choose the right vendor
    • 30. Choose the right technology
    • 31. Technology matters
    • 32. User Experience matters more
    • 33. “ User experience is not about how a product works on the inside (although that sometimes has a lot of influence). User experience is about how it works on the outside, where a person comes into contact with it and has to work with it.” - Jesse James Garrett, Adaptive Path
    • 34. What’s a good User Experience?
    • 35. Keep it simple
    • 36. What does your online store say about your brand?
    • 37. Customer Service
    • 38. Security
    • 39. Establish trust
    • 40. Go where your customers are
    • 41. “ As of August 2006, we are getting 1,700,000 page views per month, making us the most frequented green lifestyle site on the net.” - Treehugger.com
    • 42. “ User Generated Content”
    • 43. Power of the people
    • 44. Empower your customers
    • 45. Analytics & Tracking
    • 46. Adapt & Adopt
    • 47.  
    • 48. Photo Credits
      • http://flickr.com/people/username
      • Starfish: stephcosta
      • Spider: scragz
      • Minnows: jurvetson
      • Shark: cubina
      • Party Hangover: w00kie
      • if it’s not listed here, it means I either took it myself or bought it from iStockPhoto.com
      Steal this presentation, credit me and/or the others, and share alike
    • 49. Recommended Reading
      • The Innovators Dilemma - Clayton Christensen
      • The Starfish and the Spider - Ori Brafman and Rod A. Beckstrom
      • The Long Tail, Chris Anderson
      • Pinko marketing Wiki (online) - Tara Hunt
    • 50. Discussion Questions
      • How can medium to large organizations integrate a hybrid model into thier internet marketing efforts?
      • Movement vs. Industry? Or Movement AND Industry?
      • Anything else?

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