Web Marketing at Business of Organics

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Web Marketing at Business of Organics - Presentation Transcript

  1. Ivan Storck [email_address] Michael Phillips [email_address]
  2. Business of Organics Internet Marketing & eCommerce Strategies
  3. BOO!
  4.  
    • We end up putting our
    faith in technologies rather than relationships – Michael Pollen
  5. Cut off the head of a spider, it dies
  6. Cut off the leg of the starfish, it will grow a new one or even another starfish
  7. The pioneering research of Paul Baran in the 1960s, who envisioned a communications network that would survive a major enemy attacked.
  8.  
  9. 2006 Text www.opte.org/maps/
  10. Campaign Movement
  11. WAL-MART
  12. Attention Abundance Participation
  13. Long Tail
  14. Too Much Choice Desperate Need for Trust
  15.  
    • IE + Google Toolbar
    • Firefox + SEO for Firefox extension + Google Toolbar
  16.  
  17. How to succeed with online community online community
    • Remember, Movement, not Message
    • Authenticity = Trust
    • Everything is personal
    • Tolerance of Ambiguity
  18. Hybrids Rock!
  19.  
  20. Green PR
    • Natural Newswire
    • CSR Newswire
    • Green Clips
    • prWeb
  21. E-commerce Strategies
  22. “ Online holiday shoppers spent a total of $30.1 billion during the 2005 holiday season, up 30% from 2004.” - Goldman Sachs, Nielsen//NetRatings and Harris Interactive eSpending Report
  23. Technology matters
  24. Research
  25. Plan
  26. Manage
  27. Choose the right vendor
  28. Choose the right technology
  29. Technology matters
  30. User Experience matters more
  31. “ User experience is not about how a product works on the inside (although that sometimes has a lot of influence). User experience is about how it works on the outside, where a person comes into contact with it and has to work with it.” - Jesse James Garrett, Adaptive Path
  32. What’s a good User Experience?
  33. Keep it simple
  34. What does your online store say about your brand?
  35. Customer Service
  36. Security
  37. Establish trust
  38. Go where your customers are
  39. “ As of August 2006, we are getting 1,700,000 page views per month, making us the most frequented green lifestyle site on the net.” - Treehugger.com
  40. “ User Generated Content”
  41. Power of the people
  42. Empower your customers
  43. Analytics & Tracking
  44. Adapt & Adopt
  45.  
  46. Photo Credits
    • http://flickr.com/people/username
    • Starfish: stephcosta
    • Spider: scragz
    • Minnows: jurvetson
    • Shark: cubina
    • Party Hangover: w00kie
    • if it’s not listed here, it means I either took it myself or bought it from iStockPhoto.com
    Steal this presentation, credit me and/or the others, and share alike
  47. Recommended Reading
    • The Innovators Dilemma - Clayton Christensen
    • The Starfish and the Spider - Ori Brafman and Rod A. Beckstrom
    • The Long Tail, Chris Anderson
    • Pinko marketing Wiki (online) - Tara Hunt
  48. Discussion Questions
    • How can medium to large organizations integrate a hybrid model into thier internet marketing efforts?
    • Movement vs. Industry? Or Movement AND Industry?
    • Anything else?

+ Ivan StorckIvan Storck, 3 years ago

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