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    Web 3.0 Web 3.0 Presentation Transcript

    • Internet Web 0.0, 1.0, 2,0, 3.0 .... and Beyond Bernt Wahl Industry Fellow Engineering, U.C. Berkeley CET U.C. Berkeley
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    • Silicon Valley History
      • Gold Rush, Movies, and Electronics
      • Academic Excellence and Garages
        • De Forest – Vacuum Tubes (1906)
        • Hewlett- Packard – HP (1939)
        • SRI
        • Fairchild
        • Intel
      CET U.C. Berkeley
    • Silicon Valley Success
      • Resources:
        • Excellent Academic Institutions:
          • U.C. Berkeley & Stanford
        • Culture - Gold Rush Mentality
        • Past Successes
          • HP, Intel, and Oracle
        • Ready Capital (VC Community)
        • Minimal Bureaucracy
        • Experienced Talent (from around the world)
      Tsunghua University Program
    • Silicon Valley Companies
      • Started by College Students:
      • Hardware: Apple, Cisco, and Sun. Dell but in Texas.
      • Software: Too many to count …
      • Internet Search Engines: Inktomi, Yahoo, Ask, and Google.
      • Social Network: Facebook, Twitter, Linked-in and Friendster.
      • Others: InfoSeek, PowerSet (Bing), eBay, & Craigslist
      CET U.C. Berkeley
    • Readings of Visionaries
      • As We May Think – The Memex
              • Vannevar Bush, The Atlantic, July 1945.
      • A Conceptual Framework for the Augmentation of Man's Intellect
              • Douglas Engelbart, October 1962
      • Web 2.0
              • Tim O'Reilly September 2005
      Tsunghua University Program
    • Memex - Wikipedia
        • World Wide Web
        • Wikipedia
        • Vast Retrieval
        • Data Storage
        • Shared Information
      CET U.C. Berkeley
    • Augmentation of Man's Intellect Concept of Knowledge Sharing Augmentation Research Center's Pioneering "Firsts“
      • The mouse   
      • 2-dimensional display editing  
      • In-file object addressing, linking   
      • Hypermedia and outline processing   
      • Flexible view control  and multiple windows   
      • Cross-file editing   
      • Integrated hypermedia email and hypermedia publishing   
      • Document version control   
      • Shared-screen teleconferencing   
      • Computer-aided meetings   
      • Formatting directives   
      • Context-sensitive help   
      • Distributed client-server architecture   
      • Uniform command syntax   
      • Universal "user interface" front-end module   
      • Multi-tool integration   
      • Grammar-driven command language interpreter   
      • Protocols for virtual terminals and remote procedure call protocols   
      • Compliable "Command Meta Language"   
      SRI -> Xerox Parc -> Apple -> Microsoft -> Open Source
    • Foundation of Dreams Web 0.0
      • Early Predecessors
        • Telegraph
        • Facsimile Phone (1842) Alexander Bain
        • Telephone (1876) Alexander Graham Bell
          • (Who do you call ?)
        • Memex (1945) Vannevar Bush
      CET U.C. Berkeley 1809 1842 1876 1945 1960
    • Building the Internet Web 0.3 (Alpha)
      • Arpanet (Advanced Research Projects Agency Network),
      • U.S. afraid of U.S.S.R. and China disrupting communications
      • Lo…(gin) and the network crashed (1969) UCLA to SRI (Stanford)
      Tsunghua University Program
    • Building the Internet Web 0.5 (Beta)
      • The Web - CERN Publishing on NeXT (1989)
      • Tim Berners-Lee
      CET U.C. Berkeley
    • Building the Internet Web 0.7 (Beta)
      • FTP Gopher, Archie, Verona,… (1990 onward)
      • University of Illinois Mosaic – Netscape (1993)
      • Marc Anderson
      CET U.C. Berkeley In 1994, 23% of the world’s Internet users are in Silicon Valley and Apple has more domain addresses than China In 2010, China has more Internet users with over 300 million people.
    • Internet Web 1.0 (Commercial)
      • 1993 U.S. Congress enacted .com legislation
      • 1995 Internet commerce is a $ 0 billion industry
      • 2010 Internet commerce advertising is $25 billion,
      CET U.C. Berkeley Len Bosack and Sandra Lerner Jerry Jang and David Filo Jeff Bezos Woz and Jobs Pierre Morad Omidyar Steve Kirch ($10 million )
    • Internet Web 2.0
      • Tim O’Reilly (Web 2.0 Vision)
      • Web 1.0   Web 2.0
      • DoubleClick --> Google AdSense
      • Ofoto --> Flickr
      • Akamai --> BitTorrent
      • mp3.com --> Napster
      • Britannica Online --> Wikipedia
      • Personal websites --> blogging
      • Evite --> upcoming.org and EVDB
      • Domain name speculation --> search engine optimization
      • Page views --> cost per click
      • Screen scraping --> web services
      • Publishing --> participation
      • Content management systems --> wikis
      • Directories (taxonomy) --> tagging ("folksonomy")
      • Stickiness --> syndication
      CET U.C. Berkeley
    • Internet Web 3.0 +
      • Creating the future:
      • Web 3.0
      • Google AdSense -> Pay for transaction
      • Flickr -> Photosynth
      • BitTorrent -> Holodeck
      • Napster - > Pandora
      • Wikipedia -> seti@home,- Crowd sourcing
      • Blogging ->Tweeting
      • Upcoming.org -> Spontaneous Crowd Formation
      • Search Engine Optimization -> Anticipating Needs and Solutions
      • Cost per click -> Sales Commission
      • Web services -> Cloud Hosting
      • Publishing --> Participation
      • Wikis -> VR Collaboration
      • tagging ("folksonomy") - > Augmented Reality
      • Syndication -> The Symantec Web
      CET U.C. Berkeley
    • What Internet Web 3.0 Looks Like
      • The future:
      CET U.C. Berkeley
    • Internet Web 3.0 + CET U.C. Berkeley
      • Tools for creating the future:
      • Social networking: Facebook, Twitter & FourSquare
      • Augmented reality: Second Life, Spore, and Sims
      • Open collaboration: Peer-to-peer, Virtual Projects, Viral Learning, Crowd Sourcing
      • Smart Phone Devices & Sensors: Classrooms, Communities, Clustering, & Shared Knowledge
      • Ubiquitous Computing: Monitor the world around us
    • Business Plan 2.0 (no business plan)
      • Find the Problem
      • Find the Solution
      • Find the Customer
      • Iterate ( and be passionate about it)
      CET U.C. Berkeley Philip Rosedale Dean Kaman Jack Dangerman Fractal Fathers Collins and Townes
    • Life Lessons Learned
      • Be willing to dream
      • Recognize opportunity
      • Be willing to go for it
      • Work well with others
      • Execute, a work hard
      • Have passion doing it
      CET U.C. Berkeley
    • Q & A
      • Maybe the World is truly flat, both of them as they collide.
      CET U.C. Berkeley