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Internet  Web 0.0, 1.0, 2,0, 3.0  .... and Beyond Bernt Wahl Industry Fellow  Engineering, U.C. Berkeley   CET U.C. Berkel...
Silicon Valley History <ul><li>Gold Rush, Movies, and Electronics </li></ul><ul><li>Academic Excellence and Garages </li><...
Silicon Valley Success <ul><li>Resources: </li></ul><ul><ul><li>Excellent Academic Institutions: </li></ul></ul><ul><ul><u...
Silicon Valley Companies  <ul><li>Started by College Students: </li></ul><ul><li>Hardware:  Apple, Cisco, and Sun. Dell bu...
Readings of Visionaries <ul><li>As We May Think –  The Memex </li></ul><ul><ul><ul><ul><ul><li>Vannevar Bush, The Atlantic...
Memex -  Wikipedia <ul><ul><li>World Wide Web </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>Vast Retriev...
Augmentation of Man's Intellect  Concept of Knowledge Sharing  Augmentation Research Center's Pioneering &quot;Firsts“   <...
Foundation of Dreams  Web 0.0 <ul><li>Early Predecessors </li></ul><ul><ul><li>Telegraph </li></ul></ul><ul><ul><li>Facsim...
Building the Internet  Web 0.3 (Alpha) <ul><li>Arpanet (Advanced Research Projects Agency Network),  </li></ul><ul><li>U.S...
Building the Internet  Web 0.5 (Beta) <ul><li>The Web - CERN Publishing on NeXT (1989) </li></ul><ul><li>Tim Berners-Lee <...
Building the Internet  Web 0.7 (Beta) <ul><li>FTP Gopher, Archie, Verona,… (1990 onward) </li></ul><ul><li>University of I...
Internet  Web 1.0 (Commercial) <ul><li>1993 U.S. Congress enacted .com legislation </li></ul><ul><li>1995 Internet commerc...
Internet  Web 2.0 <ul><li>Tim O’Reilly (Web 2.0 Vision) </li></ul><ul><li>Web 1.0   Web 2.0  </li></ul><ul><li>DoubleClick...
Internet  Web 3.0 + <ul><li>Creating the future: </li></ul><ul><li>Web 3.0  </li></ul><ul><li>Google AdSense  -> Pay for t...
What Internet Web 3.0 Looks Like <ul><li>The future: </li></ul>CET U.C. Berkeley
Internet  Web 3.0 + CET U.C. Berkeley <ul><li>Tools for creating the future: </li></ul><ul><li>Social networking:  Faceboo...
Business Plan 2.0  (no business plan) <ul><li>Find the Problem </li></ul><ul><li>Find the Solution </li></ul><ul><li>Find ...
Life Lessons Learned <ul><li>Be willing to dream </li></ul><ul><li>Recognize opportunity </li></ul><ul><li>Be willing to g...
Q & A <ul><li>Maybe the World is truly flat, both of them as they collide. </li></ul>CET U.C. Berkeley
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  1. 1. Internet Web 0.0, 1.0, 2,0, 3.0 .... and Beyond Bernt Wahl Industry Fellow Engineering, U.C. Berkeley CET U.C. Berkeley <ul><li>To insert your company logo on this slide </li></ul><ul><li>From the Insert Menu </li></ul><ul><li>Select “Picture” </li></ul><ul><li>Locate your logo file </li></ul><ul><li>Click OK </li></ul><ul><li>To resize the logo </li></ul><ul><li>Click anywhere inside the logo. The boxes that appear outside the logo are known as “resize handles.” </li></ul><ul><li>Use these to resize the object. </li></ul><ul><li>If you hold down the shift key before using the resize handles, you will maintain the proportions of the object you wish to resize. </li></ul>
  2. 2. Silicon Valley History <ul><li>Gold Rush, Movies, and Electronics </li></ul><ul><li>Academic Excellence and Garages </li></ul><ul><ul><li>De Forest – Vacuum Tubes (1906) </li></ul></ul><ul><ul><li>Hewlett- Packard – HP (1939) </li></ul></ul><ul><ul><li>SRI </li></ul></ul><ul><ul><li>Fairchild </li></ul></ul><ul><ul><li>Intel </li></ul></ul>CET U.C. Berkeley
  3. 3. Silicon Valley Success <ul><li>Resources: </li></ul><ul><ul><li>Excellent Academic Institutions: </li></ul></ul><ul><ul><ul><li>U.C. Berkeley & Stanford </li></ul></ul></ul><ul><ul><li>Culture - Gold Rush Mentality </li></ul></ul><ul><ul><li>Past Successes </li></ul></ul><ul><ul><ul><li>HP, Intel, and Oracle </li></ul></ul></ul><ul><ul><li>Ready Capital (VC Community) </li></ul></ul><ul><ul><li>Minimal Bureaucracy </li></ul></ul><ul><ul><li>Experienced Talent (from around the world) </li></ul></ul>Tsunghua University Program
  4. 4. Silicon Valley Companies <ul><li>Started by College Students: </li></ul><ul><li>Hardware: Apple, Cisco, and Sun. Dell but in Texas. </li></ul><ul><li>Software: Too many to count … </li></ul><ul><li>Internet Search Engines: Inktomi, Yahoo, Ask, and Google. </li></ul><ul><li>Social Network: Facebook, Twitter, Linked-in and Friendster. </li></ul><ul><li>Others: InfoSeek, PowerSet (Bing), eBay, & Craigslist </li></ul>CET U.C. Berkeley
  5. 5. Readings of Visionaries <ul><li>As We May Think – The Memex </li></ul><ul><ul><ul><ul><ul><li>Vannevar Bush, The Atlantic, July 1945. </li></ul></ul></ul></ul></ul><ul><li>A Conceptual Framework for the Augmentation of Man's Intellect </li></ul><ul><ul><ul><ul><ul><li>Douglas Engelbart, October 1962 </li></ul></ul></ul></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><ul><ul><ul><li>Tim O'Reilly September 2005 </li></ul></ul></ul></ul></ul>Tsunghua University Program
  6. 6. Memex - Wikipedia <ul><ul><li>World Wide Web </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>Vast Retrieval </li></ul></ul><ul><ul><li>Data Storage </li></ul></ul><ul><ul><li>Shared Information </li></ul></ul>CET U.C. Berkeley
  7. 7. Augmentation of Man's Intellect Concept of Knowledge Sharing Augmentation Research Center's Pioneering &quot;Firsts“ <ul><li>The mouse    </li></ul><ul><li>2-dimensional display editing   </li></ul><ul><li>In-file object addressing, linking    </li></ul><ul><li>Hypermedia and outline processing    </li></ul><ul><li>Flexible view control  and multiple windows    </li></ul><ul><li>Cross-file editing    </li></ul><ul><li>Integrated hypermedia email and hypermedia publishing    </li></ul><ul><li>Document version control    </li></ul><ul><li>Shared-screen teleconferencing    </li></ul><ul><li>Computer-aided meetings    </li></ul><ul><li>Formatting directives    </li></ul><ul><li>Context-sensitive help    </li></ul><ul><li>Distributed client-server architecture    </li></ul><ul><li>Uniform command syntax    </li></ul><ul><li>Universal &quot;user interface&quot; front-end module    </li></ul><ul><li>Multi-tool integration    </li></ul><ul><li>Grammar-driven command language interpreter    </li></ul><ul><li>Protocols for virtual terminals and remote procedure call protocols    </li></ul><ul><li>Compliable &quot;Command Meta Language&quot;    </li></ul>SRI -> Xerox Parc -> Apple -> Microsoft -> Open Source
  8. 8. Foundation of Dreams Web 0.0 <ul><li>Early Predecessors </li></ul><ul><ul><li>Telegraph </li></ul></ul><ul><ul><li>Facsimile Phone (1842) Alexander Bain </li></ul></ul><ul><ul><li>Telephone (1876) Alexander Graham Bell </li></ul></ul><ul><ul><ul><li>(Who do you call ?) </li></ul></ul></ul><ul><ul><li>Memex (1945) Vannevar Bush </li></ul></ul>CET U.C. Berkeley 1809 1842 1876 1945 1960
  9. 9. Building the Internet Web 0.3 (Alpha) <ul><li>Arpanet (Advanced Research Projects Agency Network), </li></ul><ul><li>U.S. afraid of U.S.S.R. and China disrupting communications </li></ul><ul><li>Lo…(gin) and the network crashed (1969) UCLA to SRI (Stanford) </li></ul>Tsunghua University Program
  10. 10. Building the Internet Web 0.5 (Beta) <ul><li>The Web - CERN Publishing on NeXT (1989) </li></ul><ul><li>Tim Berners-Lee </li></ul>CET U.C. Berkeley
  11. 11. Building the Internet Web 0.7 (Beta) <ul><li>FTP Gopher, Archie, Verona,… (1990 onward) </li></ul><ul><li>University of Illinois Mosaic – Netscape (1993) </li></ul><ul><li>Marc Anderson </li></ul>CET U.C. Berkeley In 1994, 23% of the world’s Internet users are in Silicon Valley and Apple has more domain addresses than China In 2010, China has more Internet users with over 300 million people.
  12. 12. Internet Web 1.0 (Commercial) <ul><li>1993 U.S. Congress enacted .com legislation </li></ul><ul><li>1995 Internet commerce is a $ 0 billion industry </li></ul><ul><li>2010 Internet commerce advertising is $25 billion, </li></ul>CET U.C. Berkeley Len Bosack and Sandra Lerner Jerry Jang and David Filo Jeff Bezos Woz and Jobs Pierre Morad Omidyar Steve Kirch ($10 million )
  13. 13. Internet Web 2.0 <ul><li>Tim O’Reilly (Web 2.0 Vision) </li></ul><ul><li>Web 1.0   Web 2.0 </li></ul><ul><li>DoubleClick --> Google AdSense </li></ul><ul><li>Ofoto --> Flickr </li></ul><ul><li>Akamai --> BitTorrent </li></ul><ul><li>mp3.com --> Napster </li></ul><ul><li>Britannica Online --> Wikipedia </li></ul><ul><li>Personal websites --> blogging </li></ul><ul><li>Evite --> upcoming.org and EVDB </li></ul><ul><li>Domain name speculation --> search engine optimization </li></ul><ul><li>Page views --> cost per click </li></ul><ul><li>Screen scraping --> web services </li></ul><ul><li>Publishing --> participation </li></ul><ul><li>Content management systems --> wikis </li></ul><ul><li>Directories (taxonomy) --> tagging (&quot;folksonomy&quot;) </li></ul><ul><li>Stickiness --> syndication </li></ul>CET U.C. Berkeley
  14. 14. Internet Web 3.0 + <ul><li>Creating the future: </li></ul><ul><li>Web 3.0 </li></ul><ul><li>Google AdSense -> Pay for transaction </li></ul><ul><li>Flickr -> Photosynth </li></ul><ul><li>BitTorrent -> Holodeck </li></ul><ul><li>Napster - > Pandora </li></ul><ul><li>Wikipedia -> seti@home,- Crowd sourcing </li></ul><ul><li>Blogging ->Tweeting </li></ul><ul><li>Upcoming.org -> Spontaneous Crowd Formation </li></ul><ul><li>Search Engine Optimization -> Anticipating Needs and Solutions </li></ul><ul><li>Cost per click -> Sales Commission </li></ul><ul><li>Web services -> Cloud Hosting </li></ul><ul><li>Publishing --> Participation </li></ul><ul><li>Wikis -> VR Collaboration </li></ul><ul><li>tagging (&quot;folksonomy&quot;) - > Augmented Reality </li></ul><ul><li>Syndication -> The Symantec Web </li></ul>CET U.C. Berkeley
  15. 15. What Internet Web 3.0 Looks Like <ul><li>The future: </li></ul>CET U.C. Berkeley
  16. 16. Internet Web 3.0 + CET U.C. Berkeley <ul><li>Tools for creating the future: </li></ul><ul><li>Social networking: Facebook, Twitter & FourSquare </li></ul><ul><li>Augmented reality: Second Life, Spore, and Sims </li></ul><ul><li>Open collaboration: Peer-to-peer, Virtual Projects, Viral Learning, Crowd Sourcing </li></ul><ul><li>Smart Phone Devices & Sensors: Classrooms, Communities, Clustering, & Shared Knowledge </li></ul><ul><li>Ubiquitous Computing: Monitor the world around us </li></ul>
  17. 17. Business Plan 2.0 (no business plan) <ul><li>Find the Problem </li></ul><ul><li>Find the Solution </li></ul><ul><li>Find the Customer </li></ul><ul><li>Iterate ( and be passionate about it) </li></ul>CET U.C. Berkeley Philip Rosedale Dean Kaman Jack Dangerman Fractal Fathers Collins and Townes
  18. 18. Life Lessons Learned <ul><li>Be willing to dream </li></ul><ul><li>Recognize opportunity </li></ul><ul><li>Be willing to go for it </li></ul><ul><li>Work well with others </li></ul><ul><li>Execute, a work hard </li></ul><ul><li>Have passion doing it </li></ul>CET U.C. Berkeley
  19. 19. Q & A <ul><li>Maybe the World is truly flat, both of them as they collide. </li></ul>CET U.C. Berkeley
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