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  • 1. Internet Web 0.0, 1.0, 2,0, 3.0 .... and Beyond Bernt Wahl Industry Fellow Engineering, U.C. Berkeley CET U.C. Berkeley
    • To insert your company logo on this slide
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  • 2. Silicon Valley History
    • Gold Rush, Movies, and Electronics
    • Academic Excellence and Garages
      • De Forest – Vacuum Tubes (1906)
      • Hewlett- Packard – HP (1939)
      • SRI
      • Fairchild
      • Intel
    CET U.C. Berkeley
  • 3. Silicon Valley Success
    • Resources:
      • Excellent Academic Institutions:
        • U.C. Berkeley & Stanford
      • Culture - Gold Rush Mentality
      • Past Successes
        • HP, Intel, and Oracle
      • Ready Capital (VC Community)
      • Minimal Bureaucracy
      • Experienced Talent (from around the world)
    Tsunghua University Program
  • 4. Silicon Valley Companies
    • Started by College Students:
    • Hardware: Apple, Cisco, and Sun. Dell but in Texas.
    • Software: Too many to count …
    • Internet Search Engines: Inktomi, Yahoo, Ask, and Google.
    • Social Network: Facebook, Twitter, Linked-in and Friendster.
    • Others: InfoSeek, PowerSet (Bing), eBay, & Craigslist
    CET U.C. Berkeley
  • 5. Readings of Visionaries
    • As We May Think – The Memex
            • Vannevar Bush, The Atlantic, July 1945.
    • A Conceptual Framework for the Augmentation of Man's Intellect
            • Douglas Engelbart, October 1962
    • Web 2.0
            • Tim O'Reilly September 2005
    Tsunghua University Program
  • 6. Memex - Wikipedia
      • World Wide Web
      • Wikipedia
      • Vast Retrieval
      • Data Storage
      • Shared Information
    CET U.C. Berkeley
  • 7. Augmentation of Man's Intellect Concept of Knowledge Sharing Augmentation Research Center's Pioneering "Firsts“
    • The mouse   
    • 2-dimensional display editing  
    • In-file object addressing, linking   
    • Hypermedia and outline processing   
    • Flexible view control  and multiple windows   
    • Cross-file editing   
    • Integrated hypermedia email and hypermedia publishing   
    • Document version control   
    • Shared-screen teleconferencing   
    • Computer-aided meetings   
    • Formatting directives   
    • Context-sensitive help   
    • Distributed client-server architecture   
    • Uniform command syntax   
    • Universal "user interface" front-end module   
    • Multi-tool integration   
    • Grammar-driven command language interpreter   
    • Protocols for virtual terminals and remote procedure call protocols   
    • Compliable "Command Meta Language"   
    SRI -> Xerox Parc -> Apple -> Microsoft -> Open Source
  • 8. Foundation of Dreams Web 0.0
    • Early Predecessors
      • Telegraph
      • Facsimile Phone (1842) Alexander Bain
      • Telephone (1876) Alexander Graham Bell
        • (Who do you call ?)
      • Memex (1945) Vannevar Bush
    CET U.C. Berkeley 1809 1842 1876 1945 1960
  • 9. Building the Internet Web 0.3 (Alpha)
    • Arpanet (Advanced Research Projects Agency Network),
    • U.S. afraid of U.S.S.R. and China disrupting communications
    • Lo…(gin) and the network crashed (1969) UCLA to SRI (Stanford)
    Tsunghua University Program
  • 10. Building the Internet Web 0.5 (Beta)
    • The Web - CERN Publishing on NeXT (1989)
    • Tim Berners-Lee
    CET U.C. Berkeley
  • 11. Building the Internet Web 0.7 (Beta)
    • FTP Gopher, Archie, Verona,… (1990 onward)
    • University of Illinois Mosaic – Netscape (1993)
    • Marc Anderson
    CET U.C. Berkeley In 1994, 23% of the world’s Internet users are in Silicon Valley and Apple has more domain addresses than China In 2010, China has more Internet users with over 300 million people.
  • 12. Internet Web 1.0 (Commercial)
    • 1993 U.S. Congress enacted .com legislation
    • 1995 Internet commerce is a $ 0 billion industry
    • 2010 Internet commerce advertising is $25 billion,
    CET U.C. Berkeley Len Bosack and Sandra Lerner Jerry Jang and David Filo Jeff Bezos Woz and Jobs Pierre Morad Omidyar Steve Kirch ($10 million )
  • 13. Internet Web 2.0
    • Tim O’Reilly (Web 2.0 Vision)
    • Web 1.0   Web 2.0
    • DoubleClick --> Google AdSense
    • Ofoto --> Flickr
    • Akamai --> BitTorrent
    • mp3.com --> Napster
    • Britannica Online --> Wikipedia
    • Personal websites --> blogging
    • Evite --> upcoming.org and EVDB
    • Domain name speculation --> search engine optimization
    • Page views --> cost per click
    • Screen scraping --> web services
    • Publishing --> participation
    • Content management systems --> wikis
    • Directories (taxonomy) --> tagging ("folksonomy")
    • Stickiness --> syndication
    CET U.C. Berkeley
  • 14. Internet Web 3.0 +
    • Creating the future:
    • Web 3.0
    • Google AdSense -> Pay for transaction
    • Flickr -> Photosynth
    • BitTorrent -> Holodeck
    • Napster - > Pandora
    • Wikipedia -> seti@home,- Crowd sourcing
    • Blogging ->Tweeting
    • Upcoming.org -> Spontaneous Crowd Formation
    • Search Engine Optimization -> Anticipating Needs and Solutions
    • Cost per click -> Sales Commission
    • Web services -> Cloud Hosting
    • Publishing --> Participation
    • Wikis -> VR Collaboration
    • tagging ("folksonomy") - > Augmented Reality
    • Syndication -> The Symantec Web
    CET U.C. Berkeley
  • 15. What Internet Web 3.0 Looks Like
    • The future:
    CET U.C. Berkeley
  • 16. Internet Web 3.0 + CET U.C. Berkeley
    • Tools for creating the future:
    • Social networking: Facebook, Twitter & FourSquare
    • Augmented reality: Second Life, Spore, and Sims
    • Open collaboration: Peer-to-peer, Virtual Projects, Viral Learning, Crowd Sourcing
    • Smart Phone Devices & Sensors: Classrooms, Communities, Clustering, & Shared Knowledge
    • Ubiquitous Computing: Monitor the world around us
  • 17. Business Plan 2.0 (no business plan)
    • Find the Problem
    • Find the Solution
    • Find the Customer
    • Iterate ( and be passionate about it)
    CET U.C. Berkeley Philip Rosedale Dean Kaman Jack Dangerman Fractal Fathers Collins and Townes
  • 18. Life Lessons Learned
    • Be willing to dream
    • Recognize opportunity
    • Be willing to go for it
    • Work well with others
    • Execute, a work hard
    • Have passion doing it
    CET U.C. Berkeley
  • 19. Q & A
    • Maybe the World is truly flat, both of them as they collide.
    CET U.C. Berkeley