I was invited to give a 5 min lightening talk at one of Australia's largest tech startup meetups, Lean Startup Melbourne, on the topic of "Validating your Startup Idea using PPC".
Here are my slides from the preso. It was a quick presentation so I didn't get to jump into all the different PPC channels but I covered Search Intent Targeting (Google Adwords) and Demographic Intent Targeting (Facebook Ads).
I look at tips for keyword research, tools to use, ad copy guidelines and how to measure success!
Clipping is a handy way to collect important slides you want to go back to later.