Growing a Monetized User Base - Growth Hacker Conference 2013

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These are the basic slides for Ivan Kirigin's November 2013 talk at the Growth Hacker Conference. Check out his new startup, http://yesgraph.com/at/ss …

These are the basic slides for Ivan Kirigin's November 2013 talk at the Growth Hacker Conference. Check out his new startup, http://yesgraph.com/at/ss

Topics include the path to working on growth at Dropbox, driving referrals, and lessons learned

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Transcript

  • 1. Growing a Monetized User Base Ivan Kirigin ivan@yesgraph.com @ikirigin
  • 2. Robots YC Dropbox
  • 3. Freemium
  • 4. Referrals PRODUCT
  • 5. Referrals
  • 6. Norms Symmetry 2 / 0.25 / 50 Lifecycle
  • 7. messaging /gs P.S. /edu /spacerace
  • 8. /photos ! Samsung & /gs
  • 9. YesGraph
  • 10. Freemium
  • 11. Signup Job Invite Signup Refer
  • 12. Signup Job Invite Signup Refer
  • 13. Signup Job Invite Signup Refer Share
  • 14. Questions