Social Media and Fundraising
Minnesota Medical Foundation
May 07, 2009

Cultural shift
New order: from surfers to publisher

Broadcasting messages
Broadcasting messages

Sharing experiences

Social media defined
Using online technologies to
share experiences through
words, pictures, videos and
actions: SOCIAL MEDIA

Tools, tools and more tools

Who is online
75% 18-24
57% 25-34
30% 35-44
19% 45-54
Who is online?
Adults with a profile on an online social network site increased to
35% by December 2008
http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx

So, why care?
why should we care
Check writers
Button clickers
Web 2.0 donors/cause
evangelists

Ripple effect
Ripples of distributed content

Creating ripples with Facebook
Facebook
Applications and pages
501c(3)s can recruit
supporters and
fundraise

Create ripples with Facebook
Facebook
Use pages and groups
and encourage staff
and supporters to
spread buzz about the
organization

Create ripples with Twitter
Twitter
Twitter around a campaign
and invite others to act
http://dannybrown.me//category/12for12k/

Create ripples with Twitter
Twitter in fundraising
Enlist influential Twitters
Add visibility (Twitter
avatar, cause logo)
Give something for
people to tweet about

listen
How to participate
create
respond
How to participate
Relinquish control

Your investment
How much time to invest
listen respond create
5h/week 20h/week

Your return
ROI
Harvest insight
Establish trust
Create relationships
Spread your message
Stage your campaign
Mobilize

Start now
Getting started
listen respond create
Search topics Find influencers Make content

Give it time
Experiment.
Measure.
Fail.
Learn.

influence
influence hearts and minds

Thank you
Thanks
ivan@ivanenunez.com
@ivan_nunez