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Social Networking Strategies for Personal branding
 

Social Networking Strategies for Personal branding

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An overview of social media for those new to promoting personal brand online

An overview of social media for those new to promoting personal brand online

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  • Technology is now enabling us to share and respond
  • We want to share our experiences. Tell our stories.
  • We share these experiences as words, pictures, videos and actions through a variety of tools: this is what we call Social Media.
  • In the big market of groups there are many tools to engage in conversations: Blogs Videos Microblogging Audio collaborative tools Most of these tools extend beyond the Web allowing you to interact via E-Mail and mobile.
  • The goal is to share experiences with a community that finds value in your content and wants to share it with others.
  • Where are

Social Networking Strategies for Personal branding Social Networking Strategies for Personal branding Presentation Transcript

  • Social Networking Strategies for Successful Personal Branding Between Jobs: Connect to Today’s Job Market February 24, 2011
  • Turning point: the motivation
  • Social media defined
    • How are you a brand?
    • Your experiences
    • Your value
    • Your unique point of view
  • Sharing experiences
  • Social media defined
    • Using online technologies to share experiences through words, pictures, videos and actions: SOCIAL MEDIA
  • Tools, tools and more tools
  • Ripple effect Ripples of distributed content
  • Goal
    • It's about building relationships and telling your story.
  • Open yourself to possibilities Be credible Be visible Be influential Be inspirational Be valuable Photo by Patrick Dalton Creative Commons http://www.flickr.com/photos/27518426@N03/
    • Before you start:
    • What are your goals?
    • What do you value?
    • What is your passion?
    • What is your motivation?
    why should we care Want to create ripples?
  • Facebook Create ripples with Facebook Using pages http://www.facebook.com/ivanenunez.consulting
  • Twitter Create ripples with Facebook
  • Twitter Create ripples with Twitter Follow influentials Add visibility (Twitter avatar, your own background) Give something for people to tweet about
  • Twitter Create ripples with Twitter Who to follow? Which topics interest you? What do you want to learn? Search for topics and hash-tags (#)
  • LinkedIn Create ripples with LinkedIn
  • LinkedIn Create ripples with LinkedIn Recommend colleagues Join groups Participate in discussions Add applications (SlideShare, reading list, creative portfolio)
  • Create ripples with… My Delicious Writing and responding to blogs Your Website Your E-Mail Your off-line communications
  • Tools to publish and monitor Tools to publish and monitor Hootsuite Google Reader
  • Tools Tools Altop.com Technorati.com Tweetfind.com Extendr.com
  • How to participate How to participate listen respond create Relinquish control
  • Getting started Start now listen respond create Search topics Make content Find influencers
  • Thanks Thank you [email_address] @ivan_nunez