Social Networking Strategies for Personal branding


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An overview of social media for those new to promoting personal brand online

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  • Technology is now enabling us to share and respond
  • We want to share our experiences. Tell our stories.
  • We share these experiences as words, pictures, videos and actions through a variety of tools: this is what we call Social Media.
  • In the big market of groups there are many tools to engage in conversations: Blogs Videos Microblogging Audio collaborative tools Most of these tools extend beyond the Web allowing you to interact via E-Mail and mobile.
  • The goal is to share experiences with a community that finds value in your content and wants to share it with others.
  • Where are
  • Social Networking Strategies for Personal branding

    1. 1. Social Networking Strategies for Successful Personal Branding Between Jobs: Connect to Today’s Job Market February 24, 2011
    2. 2. Turning point: the motivation
    3. 3. Social media defined <ul><li>How are you a brand? </li></ul><ul><li>Your experiences </li></ul><ul><li>Your value </li></ul><ul><li>Your unique point of view </li></ul>
    4. 4. Sharing experiences
    5. 5. Social media defined <ul><li>Using online technologies to share experiences through words, pictures, videos and actions: SOCIAL MEDIA </li></ul>
    6. 6. Tools, tools and more tools
    7. 7. Ripple effect Ripples of distributed content
    8. 8. Goal <ul><li>It's about building relationships and telling your story. </li></ul>
    9. 9. Open yourself to possibilities Be credible Be visible Be influential Be inspirational Be valuable Photo by Patrick Dalton Creative Commons
    10. 10. <ul><li>Before you start: </li></ul><ul><li>What are your goals? </li></ul><ul><li>What do you value? </li></ul><ul><li>What is your passion? </li></ul><ul><li>What is your motivation? </li></ul>why should we care Want to create ripples?
    11. 11. Facebook Create ripples with Facebook Using pages
    12. 12. Twitter Create ripples with Facebook
    13. 13. Twitter Create ripples with Twitter Follow influentials Add visibility (Twitter avatar, your own background) Give something for people to tweet about
    14. 14. Twitter Create ripples with Twitter Who to follow? Which topics interest you? What do you want to learn? Search for topics and hash-tags (#)
    15. 15. LinkedIn Create ripples with LinkedIn
    16. 16. LinkedIn Create ripples with LinkedIn Recommend colleagues Join groups Participate in discussions Add applications (SlideShare, reading list, creative portfolio)
    17. 17. Create ripples with… My Delicious Writing and responding to blogs Your Website Your E-Mail Your off-line communications
    18. 18. Tools to publish and monitor Tools to publish and monitor Hootsuite Google Reader
    19. 19. Tools Tools
    20. 20. How to participate How to participate listen respond create Relinquish control
    21. 21. Getting started Start now listen respond create Search topics Make content Find influencers
    22. 22. Thanks Thank you [email_address] @ivan_nunez