Emarketing measurement

Ivan So Founder of Zizsoft Limited Councilor of HKITF | Committee of HKAIM | Chairman of HKYEA 網上營銷評估 eMarketing Measurement

Why measure?
ROI
Channel selection
Market performance

ROI
Ad $
Simple, base on revenue.

Channel / market
Different product / service have various market performance across channels.

What channel to be measured
Website
SMS
Email
SEO
SEM
Facebook
iPhone App
Forum
Etc…

Flow
Body check
Symptom
Treatment
Improvement
Assessment

Case study–Technow.com.hk
Tool:

Case study–Technow.com.hk

Case study–Technow fan page
Tool: facebook

Case study–Technow fan page

Case study–Search engine alert
Tool:

Case study–Search engine alert

Contact Us
Zizsoft Limited
Suite 1810, Wealth Commercial Center,
42 – 56 Kwong Wa Street, Mongkok.
Phone: 2246 8886
Fax: 3003 6204
Email: [email_address]
Facebook: http://www.facebook.com/ivan.cyso

Emarketing measurement

by Ivan So on Jun 02, 2011

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Emarketing measurement — Presentation Transcript