E marketing is still marketing

eMarketing Is Still Marketing Presented by: Josee Ha Business Consultant, Vistra Founder, Direct Sources Group Ltd Date: 28 May 2011

eMarketing – Who’s Responsible? I.T.? Management? Marketing? C.E.O.? C.I.O.?

How, What, Why Determines Who I.T. Marketing C.E.O.

Why Use eMarketing?
24/7
Global
Word-Of-Mouth
Viral Effect
Interactive
Involvement

Forms of eMarketing
Website
Search Engine, Banner Advertising, PPC, PPA
eDM – Email Marketing
Mobile Marketing
Social Media – Web 2.0 e.g. Facebook, YouTube, LinkedIn, Twitter

Goals of eMarketing
Increase Sales, Market Share
Increase Awareness
Create Market, Educate Consumers
Brand Building, Corporate Image
Maintain Customer Relationship & Loyalty
Obtain Market Information

Maximize The Effect Of eMarketing
Align With Marketing Goal
Interact, Engage & Involve
Interesting & Creative
Build Relationship, Not Selling
Consistent Brand Image
Integrate With Offline Media e.g. PR, Advertising, Print Ad., Events…

See The Bigger Picture
Goal
Target
Message
Execution
Media

Thank You!

E marketing is still marketing

by Ivan So on Jun 02, 2011

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E marketing is still marketing — Presentation Transcript