Your SlideShare is downloading. ×
0
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blogs as Your Arsenal in Creating a Better Brand

1,330

Published on

Using blogs as a primary promotional "weapon" in promoting a new brand / business, with emphasis on the 3 most important things to keep in mind: having an opinion, commiting to a blog and being a …

Using blogs as a primary promotional "weapon" in promoting a new brand / business, with emphasis on the 3 most important things to keep in mind: having an opinion, commiting to a blog and being a blogger first, brand second. Presented at the BlogOpen conference (October 15th)

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,330
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Blogs as your arsenal increating a better brand
  • 2. @ivanbrezakbrkan
  • 3. @netokracija
  • 4. www.netokracija.com
  • 5. @acumenconnect
  • 6. .Me, Microsoft, Vichy, Kolektiva, Bonbon...
  • 7. So you have a business
  • 8. ...but it’s not working out :(
  • 9. You have few options
  • 10. You can quit, but...
  • 11. You start a blog
  • 12. • Write about your product• Prepare tutorials• Blog often
  • 13. Sales = 0
  • 14. What can you do?
  • 15. 1. You’re going to have an opinion
  • 16. How many blogs do you follow daily?
  • 17. Most personal blogs are sh*t
  • 18. They don’t have an opinion
  • 19. I didn’t have one. I had (holy) facts.
  • 20. Objectivity?
  • 21. Good bloggershave an opinion.
  • 22. Companies/brands don’t?!
  • 23. They have “egos”.
  • 24. Customers = 100%?
  • 25. Good ones have opinions.
  • 26. Why?
  • 27. People decide based on benefits, not features
  • 28. iPhone vs. Android
  • 29. Windows Phone 7?
  • 30. They make you choose.
  • 31. What can you do with an opinion, you ask?
  • 32. 2. Know what you want and commit, damn it!
  • 33. Personal bloggers blog because of...
  • 34. Companies/brands want to make money/meaning.
  • 35. I can haz sales?!
  • 36. You haz to blog, mkay?!
  • 37. Most bloggers don’t have take the time to blog
  • 38. Do we have time?
  • 39. What would Stephen King tell you?
  • 40. Blog regularly! Blog more!
  • 41. Blogging is a craft, not art.
  • 42. Plan = Editorial calendar
  • 43. Days, Weeks, Topics...
  • 44. WordPress? WP Calendar.
  • 45. So you publish... and nothing :(
  • 46. Don’t click publish yet!
  • 47. Remember? Time!
  • 48. “Flirt” with your post
  • 49. The post
  • 50. The title
  • 51. The title
  • 52. The title
  • 53. The tweet promotion
  • 54. ...so what happens?
  • 55. You get read :)
  • 56. “Yeah, but I’m still a brand?”
  • 57. Work or blog?
  • 58. 3. Blogger first, brand second
  • 59. You always have an opinion
  • 60. Get a blogger, then.
  • 61. Organisation is not the problem, seriously
  • 62. You read novels, not FAQ
  • 63. You are the media
  • 64. Blogs create audiences
  • 65. Audiences create customers
  • 66. Old plan
  • 67. • Write about your product• Prepare tutorials• Blog often
  • 68. Your plan
  • 69. • Write about your product (and more)• Prepare (not just) tutorials• Blog often twice, etc.• Have an opinion• Think more about the title• Re-read article before publishing
  • 70. Welcome, Mr./Ms. CBO
  • 71. Final Thoughts
  • 72. If my doctor told me I had only six minutes tolive, I wouldnt brood. Id type a little faster. - Isaac Asimov
  • 73. Thanks! Ivan Brezak Brkan@ivanbrezakbrkanwww.netokracija.com

×