Blogs as Your Arsenal in Creating a Better Brand
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Blogs as Your Arsenal in Creating a Better Brand

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Using blogs as a primary promotional "weapon" in promoting a new brand / business, with emphasis on the 3 most important things to keep in mind: having an opinion, commiting to a blog and being a ...

Using blogs as a primary promotional "weapon" in promoting a new brand / business, with emphasis on the 3 most important things to keep in mind: having an opinion, commiting to a blog and being a blogger first, brand second. Presented at the BlogOpen conference (October 15th)

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    Blogs as Your Arsenal in Creating a Better Brand Blogs as Your Arsenal in Creating a Better Brand Presentation Transcript

    • Blogs as your arsenal increating a better brand
    • @ivanbrezakbrkan
    • @netokracija
    • www.netokracija.com
    • @acumenconnect
    • .Me, Microsoft, Vichy, Kolektiva, Bonbon...
    • So you have a business
    • ...but it’s not working out :(
    • You have few options
    • You can quit, but...
    • You start a blog
    • • Write about your product• Prepare tutorials• Blog often
    • Sales = 0
    • What can you do?
    • 1. You’re going to have an opinion
    • How many blogs do you follow daily?
    • Most personal blogs are sh*t
    • They don’t have an opinion
    • I didn’t have one. I had (holy) facts.
    • Objectivity?
    • Good bloggershave an opinion.
    • Companies/brands don’t?!
    • They have “egos”.
    • Customers = 100%?
    • Good ones have opinions.
    • Why?
    • People decide based on benefits, not features
    • iPhone vs. Android
    • Windows Phone 7?
    • They make you choose.
    • What can you do with an opinion, you ask?
    • 2. Know what you want and commit, damn it!
    • Personal bloggers blog because of...
    • Companies/brands want to make money/meaning.
    • I can haz sales?!
    • You haz to blog, mkay?!
    • Most bloggers don’t have take the time to blog
    • Do we have time?
    • What would Stephen King tell you?
    • Blog regularly! Blog more!
    • Blogging is a craft, not art.
    • Plan = Editorial calendar
    • Days, Weeks, Topics...
    • WordPress? WP Calendar.
    • So you publish... and nothing :(
    • Don’t click publish yet!
    • Remember? Time!
    • “Flirt” with your post
    • The post
    • The title
    • The title
    • The title
    • The tweet promotion
    • ...so what happens?
    • You get read :)
    • “Yeah, but I’m still a brand?”
    • Work or blog?
    • 3. Blogger first, brand second
    • You always have an opinion
    • Get a blogger, then.
    • Organisation is not the problem, seriously
    • You read novels, not FAQ
    • You are the media
    • Blogs create audiences
    • Audiences create customers
    • Old plan
    • • Write about your product• Prepare tutorials• Blog often
    • Your plan
    • • Write about your product (and more)• Prepare (not just) tutorials• Blog often twice, etc.• Have an opinion• Think more about the title• Re-read article before publishing
    • Welcome, Mr./Ms. CBO
    • Final Thoughts
    • If my doctor told me I had only six minutes tolive, I wouldnt brood. Id type a little faster. - Isaac Asimov
    • Thanks! Ivan Brezak Brkan@ivanbrezakbrkanwww.netokracija.com