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10 FREE Tools to Make Your Small Business Look Bigger
 

10 FREE Tools to Make Your Small Business Look Bigger

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    10 FREE Tools to Make Your Small Business Look Bigger 10 FREE Tools to Make Your Small Business Look Bigger Presentation Transcript

    • Going Big Online
      The Top 10 Web Marketing Strategies That Make Your Small Business Look Bigger and Get Better Results
      Ivana Taylor, DIYMarketers.com
      September, 2010
    • Pssst…You Don’t Have to Be Big to Look Big
    • With an Investment in
      Time
      &
      Technology
    • You Can Leverage The Internet
      For Big Results on a Small Budget
    • What We’ll Cover
      Strategy
      Where to get it
      Why it’s great
      What you can do
    • Let’s Get Started
      How Can My Business Look Big on a Small Budget – And Get Big Budget Results?
    • #1 Market Research
      WHERE TO GO
      SurveyMonkey, SurveyGizmo, QuestionPro, GetSatisfaction
      WHY
      Free or low-cost options, easy to use, customizable, used by big companies
      WHAT YOU CAN DO
      Customer satisfaction, polls, customize to your brand,multiple languages, just about anything a research company can do
    • # 2 Mobile Marketing is a Powerhouse
      WHERE TO GO
      Fanminder
      WHY
      It’s easily accessible, affordable tailored to SMBs
      WHAT YOU CAN DO
      Create bar coded coupons
      Pay by phone
      Alerts and notifications
    • # 3 E-Mail Marketing Clones Sales Process
      WHERE TO GO
      iContact, Constant Contact, Mail Chimp, aWeber, InfusionSoft
      WHY
      Great ROI- ($40 for $1)Stay in touch with prospects, targets prospects, data driven, drives direct sales
      WHAT YOU CAN DO
      Educate prospects on how to choose your productBuild a list of interested prospects and loyal customersControl and repeat a success
    • # 4 Redesign Your Website for Content
      WHERE TO GO
      Wordpress
      WHY
      It’s affordable, customizable, lots of expert support, great SEO so you get found
      WHAT YOU CAN DO
      Build a web siteeCommerceMembershipBlog
    • # 5 Get Listed in Local Directories
      WHERE TO GO
      GetListed.org
      WHY
      It’s a one-stop get listed shop.
      WHAT YOU CAN DO
      Claim your company name, create a listing on Yahoo, Bing, Google
      Post videos, pictures, reviews
    • # 6 Protect Your Brand Legally
      WHERE TO GO
      LegalZoom
      Trademarkia
      WHY
      Protect your brand names, trademark, patents, copyrightsWHAT YOU CAN DO
      Business documents and contracts
    • # 7 Advertising on High-Traffic Sites
      WHERE TO GO
      Re-Targeter
      WHY
      Your ads appear on big name sitesVisitors to your site see your brand on the next site they visitLow cost, high impact (10x the conversions at 1/20 of the impressions)WHAT YOU CAN DO
      Business documents and contracts
    • # 8 Social Media Management
      WHERE TO GO
      HootSuite, TweetDeck
      WHY
      It’s a time saver and a community builderWHAT YOU CAN DO
      Manage multiple social networking accounts
      Schedule Tweets into the future
    • # 9 Video Editing
      WHERE TO GO
      JayCut, SpotMixer
      WHY
      Free, always available online, and professionalWHAT YOU CAN DO
      Edit your videos online. Incorporate audio.
      Create education, demonstration, entertaining videos
    • # 10 Distribute and Promote Video
      WHERE TO GO
      YouTube Channel, Vimeo
      WHY
      Free, online professional results and have them widely distributed WHAT YOU CAN DO
      Post videos in one place
      Branded Channel for visitors
      Build Communities of Fans and Syndicate Videos
    • Now You Can Wear Many Hats
    • Survey Gizmo (http://www.surveygizmo.com/)
      Survey Monkey (http://www.surveymonkey.com/)
      QuestionPro (http://www.questionpro.com/)
      Get Satisfaction (http://getsatisfaction.com/)
      Resources: Surveys
    • MOBILE MARKETING
      Fanminder (http://getsatisfaction.com/)
      EMAIL MARKETING
      iContact (http://www.icontact.com/)
      Constant Contact (http://www.constantcontact.com/index.jsp)
      Mail Chimp (http://www.mailchimp.com/)aWeber (https://www.aweber.com/landing.htm)
      InfusionSoft (http://www.infusionsoft.com/)
      Resources
    • Resources
      WEBSITE
      Wordpress – Hosted (http://wordpress.com/)
      Wordpress – Self-Hosted (http://wordpress.org/)
    • Resources
      LOCAL LISTING
      Get Listed (http://getlisted.org/)
      LEGAL RESOURCES
      Legal Zoom (https://www.legalzoom.com/)
      Trademarkia (http://www.trademarkia.com/Default.aspx)
      WEB ADVERTISING
      Re-Targeter (http://www.retargeter.com/)
    • Resources
      VIDEO EDITING
      Jay Cut (http://jaycut.com/)
      Spot Mixer (http://www.spotmixer.com/
      VIDEO PROMOTION
      YouTube (http://www.youtube.com/)
      Vimeo (http://vimeo.com/)