+ Follow

Transmedia & Advertising

by Ivan Askwith

22,691 views

"Transmedia & Advertising: What Advertisers, Marketers, Brands & Businesses Can Learn from Transmedia Storytelling" - presentation from "The Story To Sell", a conference on transmedia storytelling held in Amsterdam on 11 June 2009. Presentation by Ivan Askwith, Senior Content Strategist at Big Spaceship

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

File a copyright complaint

63 Embeds 4,204

http://www.transmediaproducer.org	1218
http://www.bigspaceship.com	865
http://community.pathoftheblueeye.com	831
http://www.scoop.it	223
http://ebrillrye.wordpress.com	164
http://sintlucas-crossmediastorytelling.posterous.com	87
http://creativeglasses.blogspot.com	82
http://creativeglasses.blogspot.de	68
http://renatacerqueira.com	65
http://www.slideshare.net	63
http://blog.tobypast.com	50
http://storify.com	45
http://blacklodge.co.uk	42
http://griffinfarley.typepad.com	40
http://peterholmes.com	37
http://www.mobilenin.com	32
http://reasonpartners.com	29
http://angeline-poullain.blogspot.com	19
http://needsvswants.blogspot.com	17
http://emgresourcecenter.tumblr.com	17
http://nakedtokyo.typepad.com	16
http://translate.googleusercontent.com	13
http://www.webmanual.org	13
http://crossinggaps.com	11
http://www.vivirenred.es	10
http://altnytterfarlig.tumblr.com	10
http://marveloper.com	10
http://mikearauz.tumblr.com	10
http://bsscom-pyrocms.local	9
http://transmedia.moonfruit.com	9
http://mattycsloan.tumblr.com	8
http://infiniteunity3d.com	7
http://paper.li	6
http://bundlr.com	6
http://angeline-poullain.blogspot.fr	6
https://twitter.com	5
http://bmtv-vina.com	5
http://www.mikearauz.com	5
http://runmotherfuckerrun.wordpress.com	4
http://squirreljuice.net	4
http://swishswish.tumblr.com	4
http://creativeglasses.blogspot.ch	4
http://www.brandonhixon.com	3
http://tumblr.bravohotel.com.au	3
http://ig.gmodules.com	3
http://safe.tumblr.com	3
http://ericandrade.com	2
http://danneale.com	2
http://posterous.com	2
http://webcache.googleusercontent.com	2
http://bytes.fallonhotdish.com	2

More...

Statistics

Likes: 170
Downloads: 0
Comments: 11
Embed Views: 4,204
Views on SlideShare: 18,487
Total Views: 22,691

Joanna Bakas, Managing Partner at LHBS Consulting Vienna Austria nice deck - prescriptive rather than just descriptive 2 years ago

Are you sure you want to

bbbitzi Great presentation - will there be a PDF download soon? thx 3 years ago

Bryan Jones, Engagement Planning Director at CJRW I am so glad to have found your presentation. (that sounds like a completely spammy comment, but it's not) 3 years ago

Leo Rayman, Strategy Director at Tribal DDB / DDB London Please do. I'd like to take your presentation transmedia (i.e. read it on the train ride home!!!)
Thanks
L 3 years ago

Ivan Askwith, Director of Strategy at Big Spaceship Might end up posting for download; not sure yet. Also still want to update it with an audio track, which I'm hoping to do sometime this week.

In the meantime, though, here's a link to a new blog post expanding on several topics and examples from the presentation, with a fistful of links to additional resources and recommended reading:

http://www.bigspaceship.com/blog/think/further-reading-on... 3 years ago

vitorelman Can you share it for download? Great presentation! 3 years ago

Abhishek Shah, Co Founder at Propberg Real Estate Advisors Amazing stuff my friend... 3 years ago

nguyen duong, Participation Planning Director at Saatchi & Saatchi LA thank you for sharing and providing more examples (beyond Matrix and Lost) of transmedia storytelling. 3 years ago

Tina Glengary, Head of Strategy at Instrument well done ivan. like faris, i can't wait to hear it. 3 years ago

Faris Yakob word - this is super awesome. love to hear the slidecast. peace. 3 years ago